30-minute Douyin live streaming sales speech process!

The three most critical steps in live streaming sales are persuasion, urging orders and forcing orders. The entire process is a persuasive sales process. For example, the flash sale mode tests the host’s ability to render the product.

The anchor’s 30-minute live broadcast sales speech can be referenced:

1. 0-5 minutes

Goal: Gather people

(1) Welcome all the fairies and girls who have entered the live broadcast room. We are the official live broadcast room of XXXX. Our fruit wine is

Specially designed for fairy sisters!

(2) You must have seen our products in Zui’er Niang’s live broadcast room. We are the brand of XXXX mentioned by Goose Niang.

Oh, and Anson, Mizijun has also been interested in our products!

(3) At the same time, we will hold a lucky draw every day when the broadcast starts, and give everyone XXXX fruit wine. The draw will be held every hour. Send, send, send! ! ! !

2. 5-7 minutes

Goal: Lay the groundwork

(1) We are the official flagship store of XXXX fruit wine. All our wines are low-alcohol. This not only has the impact of alcohol, but also

Fruity aftertaste.

(2) It is great as an appetizer before a meal or as a drink with friends in the afternoon.

(3) We also specially designed a 180ml bottle for the fairies, so that the fairies have enough opportunities to taste our different flavors.

Fruit wine, and it comes in 180ml bottles, so it won’t take up space in the refrigerator.

(4) Especially for those ladies who like to drink low-alcohol fruit wine, it is a good choice to try several flavors at a time.

It's XXXX fruit wine worth 29 per bottle, and now we're giving it away for free!

3. 7-8 minutes

Goal: Promote vitality

(1) Our lucky draw is about to begin. All new users, please type “Free Fruit Wine” on the screen. We're gonna draw soon.

As a reward, you will get XXXX fruit wine! We draw prizes every hour.

(2) Now there are two bottles of fruit wine for you to give away. One is for a lucky draw and the other is for our lucky draw.

Inside the bag, the lucky bag is about to be opened.

(3) Now we will hold a lottery and give everyone a bottle of wine. If you want this bottle of wine, please type "free wine" on the screen and enter the lottery.

4. 8-10 minutes

Goal: Increase the average order value

(1) Are there many fairies who didn’t get the wine? You fought so hard, so I can’t give you so much of this wine, but

I can give other benefits to the fairies who just sent fruit wine in the live broadcast room.

(2) The normal price is 29 per bottle. Now I will give you a coupon. Hurry up and grab it.

The coupon is now only 19. This is a bottle of wine, and it only costs 19 meters!

(3) And if you want to try more flavors, just order three bottles. I’ll give you 3 bottles for 49 yuan.

5. 10-12 minutes

Goal: Force a deal

(1) The normal price of our cat store is 29 bottles. This price is only for the young lady who did not win the prize.

No one else can shoot Feigua Zhitou.

(2) We are going to remove this link soon, otherwise my boss will scold me.

6. 12-15 minutes

Target: Pass

(1) Come, poetry is here!

(2) This is Zui’e Niang’s best-selling poetry wine. We sold 40,000 bottles a month. Zui’e Niang’s live studio is my home.

Wine! Now we are the official live broadcast room of XXXX.

(3) Now our Maodian charges 38 per bottle, but we have just started Douyin, so we are now offering everyone 30m2 bottles. Can take

Drink it with Coke.

7. 15-18 minutes

Objective: To explain the product

Ladies in the live broadcast room, I wonder if you have ever drunk yogurt wine. It tastes like yogurt and tastes like milk.

It has a nice taste and only a little bit of alcohol, only 6 degrees. It can also be used to make yogurt or as a goodnight wine.

8. 18-21 minutes

Goal: Order

(1) The price of a single bottle of Poetry is 79, and the promotional price of a single product is 69. If you want to try it, you can buy a bottle first.

(2) If you have confidence in our XXXX, we provide you with the option of stocking up. The price of a single bottle is 69, and the total price of 6 bottles is 220.

The average bottle is 36 meters.

Currently, many high-conversion brand live broadcast rooms are already monitoring the anchor’s sales data in real time , visually and controllably measuring the anchor’s sales power to enhance the weight of the live broadcast room.

Among the core indicators for measuring the anchor's ability to sell goods, the sales conversion rate is especially the core data used by most brand merchants to evaluate anchors.

Author: Feigua Data

Source: Feigua Data