How to join Meituan Alliance? What is the fee standard for Meituan promotion?

Since the opening of Meituan Alliance , some people have quickly settled in the Meituan Alliance platform and become the first wave of people to try it out, while many people have never heard of Meituan Alliance. So what exactly does Meituan Alliance do? What is Meituan Alliance? How to join Meituan Alliance? What are the charging standards for Meituan promotion? Let’s find out with Feng Chao from Jimifeng Technology!

How to join Meituan Alliance? What is the fee standard for Meituan promotion?

1. When did the Meituan Alliance open?

First of all, it can be seen that before March this year, Meituan did not attach importance to the field of CPS promotion at all. It was almost just a shell, and there was rarely any news about Meituan CPS in the industry.

It was not until March this year that it was gradually opened to the public, but it required an application, a bunch of qualifications, and a lot of emails to apply. In short, very few people got this permission.

Under this model, basically some companies with development capabilities obtain this authority, and then make a tool or platform, and authorize ordinary promoters to use it. The total commission is 6%, and the company will give a commission ranging from 3% to 5% based on the promoter's promotion ability.

Some people asked, in order to boost performance, why can't these companies with development capabilities give all 6 points? Because of the invoice cost, Meituan's withdrawal model is different from Taobao Alliance. The vast majority of Taobao agents are individual Taobao agents, who withdraw cash directly to Alipay without invoicing, but Meituan Alliance needs to issue an invoice before making the payment. Meituan thinks we are their superior supplier.

Until July 15, the Meituan Alliance was completely open to the public, and all companies could apply and promote (the promotion of personal authentication model is not supported yet).

2. How does Meituan Alliance operate?

1. Log in

Use your Meituan account to log in to https://union.meituan.com/

2. Qualification certification

Personal promotion is not supported yet. Everyone must verify the company. The process is very simple. Just enter the company information. No review is required. After entering the information, you can pass directly:
3. Create a new media location

The process is almost the same as Taobao Alliance

4. Create a new promotion location

The difference from Taobao Alliance is that there is no system-coded three-segment pid, but instead it becomes a self-edited sid, a combination of English + numbers. In other words, you can write any code you want for your sid. It is a bit like the Hong Kong license plate number. You can set the combination yourself, which is more free.

Currently, you can only apply for a maximum of 200 promotional slots (sid). If they are not enough, you need to make a special application to the official.

5. Chain transfer

Currently, there is only CPS+CPA promotion for Meituan Waimai, and the CPS commission rate is 6%. This was a promotion rate that only large companies with development capabilities could apply for before, but now it is completely open.

6. Formal promotion

WeChat promotion, user coupons, coupon details, jump to APP, check coupon amount on APP

Regarding jumping to the Meituan APP, the alliance platform currently supports three types of links for promotion: H5/Deeplink/middle page.

Regarding the amount of the red envelope, it depends on whether you are a new user or an old user:

(1) New customers can receive a bonus of up to RMB 48, including bonuses of RMB 18 for purchases over RMB 20, RMB 10 for purchases over RMB 80, and RMB 3 for purchases over RMB 20.

(2) Non-Meituan takeaway new customers can receive a red packet of up to 35 yuan, including super-value alliance red packets of 5 yuan or 20 yuan for orders over 25 yuan, 10 yuan for orders over 80 yuan, and 4 yuan for orders over 30 yuan.

7. Settlement (CPS+CPA)

Regarding CPS, after the user uses the coupon to place an order, the settlement will be based on 6% of the actual payment amount. This is different from Taobao Alliance, and there is no [Confirm Receipt] link, so as long as the user pays and there is no refund or return, it is actually a valid order.

Regarding CPA, if a new user places an order on the same day, there will be a CPA reward of 12 yuan per person. If the user places an order for the second time within 7 days, there will be another reward of 8 yuan, which is equivalent to 20 yuan.

8. Withdrawal

There is still a big difference between Meituan’s withdrawal and Taobao Alliance

(1) Check the available balance on the 10th of each month

(2) The amount that can be settled must be greater than 10,000 yuan before you can withdraw cash (don’t try this if you are just making a small investment)

(3) Send the invoice to Meituan, which will process and transfer the payment between the 15th and 25th

3. What is the difference between Meituan Alliance and Taobao Alliance?

1. Different promotion identities: Meituan currently only supports company promotion

2. The promotion position is set in different ways: Meituan is any combination of English + numbers

3. Different settlement time: Meituan does not have the process of confirming receipt, so settlement is faster

4. Different withdrawal process: Meituan must send an invoice before withdrawing cash

5. Different withdrawal thresholds: Meituan requires a minimum of 10,000 yuan to withdraw cash

4. How much influence does the Meituan Alliance have on Taoke?
1. Multiple monetization tools

Most Taobao agents still promote their products on WeChat. The Meituan promotion link can easily redirect to the Meituan APP. Coupled with the high frequency of ordinary users using Meituan, I believe all Taobao agents will give it a try. Even if they only post to their friends three times in the morning, noon and evening, they can still make a good profit.

2. There will be many new ways to play

For example, using Meituan coupons to attract traffic, using Meituan coupons to cooperate with offline merchants, Meituan rebates, Meituan coupon group model... As long as the tools are available, there will definitely be no shortage of ways to play, and all kinds of big guys with traffic will follow up.