Increase fans! 6 practical ways to increase followers, I will teach you all of them today!

I have summarized 6 effective ways to increase followers, and I would like to share them with you today, hoping to help you avoid detours and increase followers.

Ultimately, the first step to increasing your followers is to let more people see your content, which means increasing sharing. Only by sharing can you break out of your existing fan circle and attract more fans. How to increase sharing?

Social currency is something that can establish or enhance social relationships. People use social currency to shape their own image. We share public account articles on social platforms such as WeChat , largely based on social currency.

You can provide users with topics to talk about, help users express their ideas, help users shape their image, meet users' needs to help others, and meet users' competitive psychology, etc.

Remember, the essence of social currency is to satisfy the user's vanity.

New attention behaviors usually occur after reading is completed. But the reality is that the opening rate of public account articles is getting lower and lower. Even if they are opened, the completion rate is not high, and very few people can read to the end. How can we get readers to read on and see to the end?

▌Optimize the layout to improve the reading experience: for example, use blank space, high-definition illustrations, simple style, short sentences, etc., to make readers read comfortably and reduce abandonment.

▌Every sentence of the copy should serve the next sentence: avoid nonsense, use concise sentences, constantly raise questions, arouse curiosity, leave suspense, and make readers always want to read the next sentence.

A WeChat article can carry more than just textual content, it also has many mechanisms that can be used flexibly.

▌Attend the beginning with the benefits: for example, what are the benefits after following, you can receive benefits by replying to keywords , etc. The specific benefits can be determined according to the attributes of the public account. Marketing people can be given information packages, and those who sell goods can be given coupons, etc.

▌Selected historical articles: Those who can see the last one may also be interested in your other content. Put the historical highlights of your public account here. Since they have read to the end, hold on to it firmly and give them an entrance to see more of your high-quality content.

▌Remind users to follow again at the end: Users may forget to follow if they are not reminded after reading to the end. Put a QR code to remind them and explain the positioning of this public account and the value it can provide to users, giving readers a strong reason to follow again .

Although the method of increasing followers by optimizing content and increasing sharing is slow to take effect, it can be said to be the basic skill that every public account should master. In the flashy and turbulent online environment, steady and cautious progress is particularly valuable.

Since the beginning of this year, NetEase's Drama Class, Sanlian Weekly Annual Card, and New World Marketing Class have been all over our friends circles one after another. Fission is undoubtedly the hottest marketing strategy this year.

Simply put, the fission mechanism is to attract users through prizes, and users can only receive prizes after completing the specified fission sharing tasks. So how should we use fission to increase fans?

Posters, social groups , and mini programs are the three magic weapons for increasing followers.

The fission poster is the main point of contact for users to understand the event , and the information on the poster is the incentive that directly guides users to participate in the event. If users want to participate in the event, the first step must be to scan the QR code on the poster and follow the official account.

☝ The new fans gained in this way are precise people who will be interested in the content of the official account.

☝ Only by following can you participate in the event and receive the prizes you want. This kind of rule bundling provides a mechanism to ensure traffic flow to the official account.

Mini Programs are a bonus project currently being supported by Tencent. You must have felt it in the past six months. Mini Program sharing has begun to take over various WeChat groups , such as Ticket Grabbing, Jump Jump, Pinduoduo, etc. Mini Programs have become a traffic entrance that cannot be ignored. Add rules for following the official account in the mini program fission activity, such as following the official account to receive winning details, etc.

☝ Mini programs open faster and acquire users more directly;

☝ Mini Programs are flexible and diverse in gameplay, with richer usage scenarios, and can be used both online and offline.

After entering the community through fission activities, the robot administrator will give prompts to guide users to follow the official account and share it with more people through fission, resulting in secondary or even multiple diffusion.

☝The biggest advantage of community fission lies in the aggregation and sedimentation of traffic . All users participating in the event are finally aggregated into the group. After the event is over, the remaining group is an extremely accurate traffic pool, increasing fans + self-built traffic pool, killing two birds with one stone.

Fission increases fans quickly and at a low cost, but it also has certain risks.

First, inducing sharing is what Zhang Xiaolong hates the most, so fission has always been a "gray area" . The fact that the New World Marketing Course ended up being banned is enough to illustrate this point. So if you want to try fission, you must grasp the scale.

Second, fission activities require relatively high execution capabilities . The fission paths are mostly relatively long and interconnected. One wrong step can easily lead to the loss of user trust and may be reported by users. Therefore, every aspect, including technology, number of prizes, etc. must be fully prepared before the event begins.

Faced with the heavy KPI of increasing fans, in addition to exploring online fan growth, you can also learn about offline terminal fan growth. Common offline fan-increasing terminals include free WiFi, photo printers, claw machines, and weight scales. The gameplay is also very simple. You can scan the QR code and follow the official account to use these devices for free. Everyone should have experienced it.

Compared with increasing fans online, these offline terminals have a higher cost-effectiveness in increasing fans. The cost of one fan can basically be controlled at 1-2 yuan, but the retention rate and accuracy are relatively low.

In addition to the above external channels , companies with relatively ample budgets can also use the WeChat platform’s own public account advertising and Moments advertising resources to promote their own public accounts.

As an official advertising resource of WeChat, public account advertising is based on the WeChat ecosystem and is precisely targeted, covering almost all mobile Internet users. Including bottom ads, video patches and interactive ads.

Bottom Ads

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Video patch ads

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Mutual Selection Advertising

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Moments Ads

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When it comes to increasing followers, Moments advertising is relatively expensive, so public account advertising is more suitable.

We would also like to remind everyone that there are some restrictive rules for WeChat advertising . For example, public account mutual promotion advertising is only open to the whitelist. For example, the marketing industry where the "Getting Platform" is located does not have the qualifications to open a WeChat advertising account.

In the era of sharing, public accounts can also work together for warmth. There are three main methods of mutual promotion:

▌One is to contribute original first-run content to other public accounts;

▌The second is to ask for reprinting, pushing the high-quality content you have published to other public accounts for reprinting;

▌The third is to use "civilian" mutual selection advertising platforms , such as Weixiaobao, upload your own public account QR code, introduction and other basic information as promotional materials, set matching order-taking account conditions, fill in the budget amount, and after submission, a matching public account will take the order to help you promote it.

The above three methods can all be used to promote yourself using other public accounts. Everyone can try it.

There is no need to say much about the value of a community. Everyone understands that a community is a small traffic pool. Using the community to spread high-quality articles to increase followers is a routine that everyone knows, but few people can do it well. How to improve the efficiency of social media communication?

▌1. Find a service provider. The service provider has a large number of community resources, and you can choose a community that matches your public account for delivery. However, high-quality and active community resources are still relatively scarce, and we need to put more effort into selecting high-quality service providers. The best group delivery is 3,000+, and the click-through rate is about 1%-3%.

▌Second , manually expand the group by yourself. Although it is primitive and inefficient, the quality of the community is relatively high.

▌Third , a slightly cunning routine, make a QR code that looks very powerful to join the group, spread it out, and recognize that the QR code is actually a public account. This method is a bit wild, so leave it to the brave students to try~

The above are the six methods for increasing followers for everyone. You can try them according to the situation of your own official account and find the method that suits you best.

Author: 91daoding , authorized to publish by Qinggua Media .

Source: 91Get