Comprehensive analysis of new media operations!

Whether you are about to join the new media operation or already working in new media , this article is worth your in-depth consideration.

1. New Media Positioning

1. Brand Positioning
2. User positioning
3. Shaping the brand tone of new media

2. New Media User Demand Analysis

1). Maslow's Hierarchy of Needs

2) KANO model analysis

3) Censydiam user motivation analysis model

4) Needs/Motivations/Behaviors

5) Classify target user needs and explore user needs

3. User Operation Strategy

1. Attract new users

2. User Retention

3. User activation

Source: Lao Xia