Tips for increasing followers for UP hosts on Bilibili!

Creators are prone to face the dilemma of unclear content direction in the early stages of account operation, and content creation is the key to increasing fans and achieving high exposure. So how can UP hosts find a creative direction that suits them in the early stages of account creation, and how can they leverage the momentum to attract fans and increase exposure?

Introduction

Unclear content direction, slow follower growth, and no traffic are core operational problems that creators usually encounter when they first establish their accounts. So how do you break through the dilemma of having no idea about the direction of content creation?

This article provides some references and lessons for creators by analyzing the operational skills of UP host "Fangshan Chef" from initial account creation, exploring fan preferences to content breakthroughs to achieve high fan rate.

Broaden the scope and explore audience preferences

He is an e-sports commentator and also a university teacher.

Recently, UP host Fangshan Chef has become popular on Bilibili, with 205,000 followers added in a week, and a follower growth rate of 75.30%, surpassing Shuan Nong Niao Ge to top the follower growth list.

▲Data source-Feigua Data (Bilibili version)

Fangshan Chef originally joined Bilibili as an e-sports game commentator. In the UP host's personal profile, it is also mentioned that he is a university teacher majoring in broadcasting and hosting, mainly teaching e-sports commentary, and has also participated in the commentary and hosting of e-sports events many times.

Therefore, by looking at the early works of the archaeological UP masters, we can see that the works released on Bilibili at the beginning were all related to game commentary and game strategies, and would change according to the current popular trends of the game.

▲ Image source - B station UP host Fangshan Chef

However, videos such as game commentary and game guides have achieved little success, with the number of views being in the thousands. Since Fangshan Chef is not only an e-sports commentator but also a university teacher, the dual identities have enriched the personality of the UP master's account, and it also means that the UP master's content track is not limited to e-sports commentary.

Therefore, as a new UP host in the early days, Fangshan Chef chose to try various content tracks. On the one hand, his works were related to his own skills, and on the other hand, they were close to his personal life.

Among them, the technology-related works are the e-sports commentary part. Fangshan Chef has rich experience in e-sports commentary and has in-depth research on the gameplay of multiple games. With such personal abilities, the UP host can continue to publish works to lay a solid foundation for the formation of the account.

Closer to personal life is the UP host’s identity as a teacher. The attempt of this part of the content makes the character of Fangshan Chef more vivid.

▲Image source: B station UP host Fangshan Chef

The UP host released his first teaching-related work, "【Ma Baoguo】The most realistic Ma Baoguo imitation show on the entire network appeared in a university classroom", which recorded an imitation show of students in the classroom. The number of views saw its first surge, reaching 641.9w.

Afterwards, the UP host will not only continue to release game-related works, but also share videos of interacting with students during classes at school. The number of views of teaching-related videos is much higher than that of game videos.

▲Data source-Feigua Data (Bilibili version)

From the public opinion analysis of the UP host, we can see that the word "teacher" ranks first, far exceeding other keywords. It is obvious that Fangshan Chef's fans prefer the UP host to publish teaching-related works. This part of life content quickly narrows the distance between fans and UP hosts.

▲Data source-Feigua Data (Bilibili version)

When creators first establish their accounts, their content direction is unclear. They can start with their personal life experience and professional skills to create a persona that fits their personal image, broaden their content tracks and try content works in multiple areas of expertise. In long-term and continuous content output, they can explore the main content direction based on public opinion analysis and preference analysis of their fan audiences.

Timely content transformation in line with the real-life context

However, the diversified development of the content track is still not the key to Fangshan Chef’s fan growth. Instead, it transforms in time according to the actual background.

What is the realistic background? Affected by the epidemic, UP host Fangshan Chuzi, as a university teacher, switched from offline teaching to online classes. This is the current situation of the education scene.

Therefore, Fangshan Chef's content model also began to change. On March 18, he released an online course short video "How Hard the Teacher Works to Make You Listen Carefully". This 8-second work received 243,000 views. In the video, Chef Fang Shan put on a celebrity mask and immediately livened up the classroom atmosphere.

▲Image source: B station UP host Fangshan Chef

However, the teacher's performance is not as good as the teacher and students' performance together. Online teaching videos have gradually become a series of updated works of Fangshan Chef, especially the parts where students frequently "skip classes" during online classes.

Being captured by monsters, being kidnapped by kidnappers, transforming into Superman to save the world... The endless ways of "skipping classes" not only left Fangshan Chef, the teacher, speechless, but also entertained all the students attending the class and the audience watching the video, who felt a different online class atmosphere in the boring and depressing epidemic environment.

▲Image source: B station UP host Fangshan Chef

The number of views of online course works far exceeded 20 million, among which the work "I'll Send It to His Mom If It Gets 100,000 Views" has accumulated 13.224 million views, which is 11 times the average view level of UP masters, and the broadcast-to-fan ratio is nearly 3000%. The number of likes in the interactive data even exceeded one million, which is much higher than the average level of UP masters.

▲Data source-Feigua Data (Bilibili version)

15 days after the work was released, it still had 86,000 clicks per day. It can be seen that in the era of the epidemic, the entire nation has been affected by the epidemic, and the UP host Fangshan Chef has changed the dull and boring impression of online classes. Through small episodes of interaction with students, he has not only livened up the classroom atmosphere, but also brought a little "seasoning" to the vast audience who have been affected by the epidemic and resonate with online classes.

▲Data source-Feigua Data (Bilibili version)

During the operation of his account, UP host Fangshan Chuzi has discovered that fans have a stronger interest in teaching live works. Combining the current reality, he updates online course live works in a timely manner, quickly creates track differences, and demonstrates different online course effects.

Summarize

Creators are prone to face the dilemma of unclear content direction in the early stages of account operation, and content creation is the key to increasing fans and achieving high exposure. So how can UP hosts find a creative direction that suits them in the early stages of account creation, and how can they leverage the momentum to attract fans and increase exposure?

The key to the initial content model of UP host Fangshan Chuzi is [multi-track development]. In the early stage when there was no traffic and fans, the creators, based on their personal life experience and professional skills, broadened the content track and tried content in multiple areas of expertise. In the long-term and continuous content output, they explored the main content direction based on the public opinion and preference analysis of the fan audience.

After clarifying the account's content advantages and fans' content preferences, a static content model is not conducive to the long-term development of the account. Appropriate adjustments to the content based on external factors such as the real background can quickly create track differentiation, which is more conducive to bringing freshness to the audience, increasing the exposure of the work, and breaking through the dilemma of increasing fans.

Statement: All pictures used in the article are annotated, and the cover of the article is taken from the work of B station UP host [Fangshan Chef].