New gameplay | The banner style of the Super Fan Pass main page has been upgraded!

The marketing environment is changing rapidly and brand communication trends are constantly shifting. Weibo promotions are also continuously optimized and upgraded to help brands unleash their marketing influence !

In order to more completely reflect marketing information in advertisements, improve marketing efficiency and user experience , the banner advertisement on the main page of Weibo Super Fans Channel has been upgraded and newly launched to support composite banner styles with titles and buttons. The editor will introduce it to you in detail below.

1. What is a banner ad on a main page?

The banner ads on the main page are the ones we are most likely to see when we are browsing Weibo. They are displayed below the blog post and above the comment area on the main page of Weibo. They are displayed in the form of pictures and you can jump to the relevant link by clicking on them.

The new version of the main text page banner has been optimized and upgraded based on the old version, mainly reflected in the fact that there is no horizontal line across the entire column and no obstruction, and the text "Weibo Creator Advertising Sharing Plan" has also been added. The revised text page banner ads will attract more users’ attention, and the advertising exposure value will also increase accordingly, achieving low cost and high traffic !

In order to enhance the user experience , the banner ads on the main text page have been upgraded again, adding a composite banner style that supports titles and buttons .

(Compound banner style)

New title and button composite banner style features:

1. Based on the original pure image banner, add text areas for titles and buttons to display text content and guide clicks.

2. The button can set different jump links in the picture area.

3. Title text: no more than 18 characters, and the button text should be "Participate/Download/Buy Now".

2. Product mechanism of banner advertisement on the main page

1. Display location

Advertisements are displayed below the main body of blog posts of all accounts, excluding sensitive and Blue V accounts: eye-catching content details are recommended, and an eye-catching image banner displays the advertiser’s marketing information.

2. Delivery method

According to the needs of advertisers, marketing goals can be selected from the four marketing objectives of increasing brand awareness through super fans, increasing website visits and conversions , increasing app installations, and increasing app usage. The banner style of the main text page can support separate delivery.

3. User targeting

The user base is huge, and combined with the existing precise targeting function of Super Fans, it supports user targeting to meet high-level precise coverage needs.

4. Sales method

Bidding placement makes cost control easy, and enables efficient exposure and traffic diversion.

3. Three principles of material optimization

In order to achieve better advertising effects, there are three principles for displaying optimized materials on the main page.

1. Principles of result presentation

Analysis: Use concise and clear materials to directly hit the topic, suitable for users with vertical needs. Kill the enemy with one move and kill the targeted user.

2. Image priority principle

Analysis: Present effective information visually. Rather than lengthy texts, it is better to use beautiful pictures to directly hit the user's visual senses and increase effective exposure.

3. Principle of complete content

Analysis: The presentation of some text in the picture or the landing page jump page should describe the content of the activity and product as completely and clearly as possible, which can enhance user trust and improve user favorability towards the brand.

Case Showcase

Case : Ancient style Otome love mobile game - "Half World Journey"

Material analysis : The advertising image directly displays the game character screen, attracting users to click. Clicking the link jumps to the screen with complete information, making it easy for users to understand the product.

The brand promotion on the Weibo platform continues to release its marketing influence. Super Fans Channel has long been a favorite of major advertisers, and the advertising strength of the main text page should not be underestimated.

Source: Weishidun Mobile Marketing