How does Pinduoduo achieve user growth? 13 steps to attract new customers and generate new customers!

It is said that the most powerful growth routine of mini programs lies here

Several keywords : e-commerce , group buying, self-propagation, failure (sense of urgency), inducement, unwillingness to lose, WeChat mini-program , App

Activity title : Friends help you open it, you get cash – Mini Program

Rules of play: Enter the mini program, the platform will give you 1 red envelope, after receiving it, you will be prompted to invite friends to help open it. The total amount of red envelopes is not yet online. The more friends you invite, the more money you will get.

The amount obtained is valid for 7 days and will become invalid after expiration.

When the corresponding number of people is met, there will be additional rewards

Each person has 3 opportunities to help open a store every day, and can help the same person open a store once a day

The rewards you receive can be exchanged for cash coupons (exclusive for mini programs, no threshold) – the exchange levels are 1, 3, and 5; the levels that have been exchanged cannot be exchanged again

Below the event page, there are displayed products, reminding users that browsing the products will give them a chance to win a red envelope.

Special reminder: For first-time users, many will think it is cash. If they do not pay attention to the rules, they will only know it is a voucher (used when purchasing goods) after withdrawing the cash, which is somewhat misleading.

Activity screenshots:

Purpose of the activity: To encourage users to share (the more friends you help to disassemble, the more rewards you get). Ask friends to help disassemble the products, so that the products will continue to appear in front of more users, increase product exposure and activity. At the same time, the threshold-free coupons obtained will further increase the user's purchase conversion rate (cheaper). Friends who help can also get random amount rewards, which is conducive to new user registration.

Activity title: Invite friends to open treasure chests and receive cash without any threshold – Mini Program

Rules of play: Enter the event page, the platform will give you a treasure chest, and prompt you to invite friends to share it in the group, and you will win 100% of the bonus without threshold

If the group does not have 4 members within 24 hours after initiation, it will be invalid and you will not be able to get the no-threshold cash coupon. If you are the group leader, you need to invite 3 more people.

If the group is successfully formed, you can get a cash coupon, which is valid for 36 hours

During the event, you cannot open a treasure chest for the same friend multiple times, but there is no limit on the number of times you can initiate a treasure chest opening. After 4 people have successfully opened the treasure chest or it has failed within the time limit, you can initiate the next treasure chest opening.

Open the treasure chest event to give away cash coupons without threshold (Mini program, no threshold)

Special reminder: For first-time users, many will think it is cash. If they do not pay attention to the rules, they will only know it is a voucher (used when purchasing goods) after the first group is successfully formed, which is somewhat misleading.

Activity screenshots:

Activity purpose: By inviting friends to help open treasure chests and get coupons, we can take advantage of users' desire to get a bargain, drive users to share, and increase the conversion rate of purchasing goods (cheaper)

Activity title: 1 cent lottery, surprises every day – Mini Program, App

Rules of play: Activity process: payment – ​​split money to start a group – invite friends to form a group and get the qualification to win prizes – wait for the prizes to be drawn – win prizes – product delivery/voucher issuance

You can receive a random red envelope when you form a group. It will be automatically distributed within 3 hours after the group is formed. There are up to 3 chances per day, with a maximum of 10 yuan

If the order is not completed, the payment will be automatically returned.

1 first prize winner, receive the prize; 2nd prize winner, receive 88 yuan voucher, successful group order, 100% winning

Win the lottery for three consecutive days and get a maximum of 10 yuan in cash coupons

Special reminder: Check the lottery results in the official account

Activity screenshots:

Purpose of the activity : With extremely low participation thresholds, 100% prize guarantee, and the temptation of high-priced prizes, users are given great motivation to participate (taking advantage, speculation) , and only inviting friends to participate is considered successful, expanding the number of participants and spreading and experiencing the product. If the participation is not successful (no friends are invited), the platform will return the amount paid for participation, so that users have no pressure to participate (no loss)

Activity title: Bargaining at high speed, it is not a myth to bargain with just one dollar – Mini Program, App

Rules of play: Enter the activity page, the system will automatically help you cut the knife, and immediately guide the user to share it to the group. After sharing is successful, the system will automatically help you cut the knife again, and prompt you to continue sharing. After sharing, the system will not help you cut the knife, and prompt you to invite friends to help cut the knife. After friends have cut the knife, prompt you to share it to the group to open the box and hunt for treasures. After sharing is successful, the system will automatically help you cut the knife again, and prompt you to continue sharing to the group. After sharing, prompt you to invite friends to cut the knife (after 3 friends have cut the knife), and then the treasure chest can be opened again. (The treasure chest is found by cutting it with the help of the platform), and the cycle continues in this way.

Invite your friends to join you in shopping, and if you get 0 yuan within 24 hours, you can get the product for free.

For the same product, you can only help bargain once; you can help up to 3 friends bargain every day; the bargaining amount is random each time, and the more friends participate, the easier it is to succeed

If the bargaining is successful, you need to complete the collection information on the bargaining page within 7 days, otherwise it will be invalid

Every time you invite a certain number of people to help bargain, you can open a treasure chest. When the bargaining amount is 0, it will not be counted in the number of times you help bargain for the treasure chest.

Special reminder: The price you bargain for may be 0. The price you bargain for at the beginning is high, but it will gradually decrease.

Activity screenshots:

Purpose of the activity: To maximize the coverage of a person's social relationships (the desire to get something for nothing drives users to share), and to ask friends for help, so that friends can click to enter the product, thereby attracting these users and converting them into participating users. This cycle continues, allowing more people to come into contact with and understand the product.

Activity title: Invite friends to check in and receive red envelopes every day – Mini Program

Rules of play: Share with WeChat friends, and when someone clicks on the shared card to enter, they can receive the red envelope from the friend

Share to the group to activate the fixed red envelope position (6). The fixed red envelope can be directly received the next day without sharing again. If the fixed red envelope is not received within 3 days, it needs to be reactivated

The bonus red envelope is valid for 7 days and needs to be redeemed as soon as possible; redeem cash coupons ① No threshold, daily quantity limit ② Threshold, unlimited limit

Activity screenshots:

Activity purpose: (Share with friends, and click on the shared card to check in successfully and get a red envelope), increase the exposure of the product in the user's own social circle; red envelope coupons, improve purchase conversion rate

Activity title: Daily Treasure Hunt – Mini Program

Game rules: One chance to grab treasure every day, plus one extra chance every Monday, Wednesday, and Friday (a total of 10 times per week). The number of treasure grabs cannot be accumulated and will be reset at 24:00.

After winning the corresponding prize, the corresponding prize will no longer participate in the weekly lottery. The grid and the number of draws will be reset at 24:00 every Sunday.

Participate in the treasure hunt every day and share it with friends twice to get extra luck points. For 7 consecutive days, you can get more luck points. The luck points can be exchanged for coupons every Monday (can be accumulated and will not be reset to zero)

The treasure box contains (cash, no-threshold coupons, benefits)

Activity screenshots:

Purpose of the activity: Take advantage of users' speculative psychology to increase user activity; by participating in the treasure hunt, users will not suffer any losses but will receive rewards. Make it easier for users to obtain coupons and increase purchase conversion rates

Event Title: Extreme Challenge 8-14 – Mini Program

Game rules: After grabbing the star red envelope, you can invite 3 friends to help open the red envelope, and the red envelope will be exchanged for coupons of equal value after opening

The red envelope is valid for 24 hours. You can open it after inviting 3 people. If you don't open it within the time limit, it will become invalid.

1 million red envelopes will be issued every day on a first-come, first-served basis. There is no upper limit on the amount. After successfully receiving a red envelope, you can continue to receive the next red envelope.

Each person has 3 opportunities to help open red envelopes every day, and can help the same person open one red envelope every day

Special reminder: For users who participate for the first time, there is no mention of what is in the red envelope. In the user's subconscious mind, the red envelope is cash, so they will share according to the guidance. It is somewhat misleading.

Activity screenshots:

Purpose of the activity: To narrow the distance between users and celebrities by using celebrity gimmicks and making it into a group chat format. Implement display to help dynamics, guide sharing, and while waiting, guide customers to click to view other products. The ultimate goal is to cover social relationships and increase purchase conversion rates.

Activity title: Open red envelopes every day and receive 100 yuan in cash – App

Rules of play: After entering the activity page, you take the initiative to open the red envelope. After opening it, you can immediately guide others to share and open the second red envelope. After sharing, you come back and successfully open the second red envelope. You can immediately guide others to continue sharing (the difference between withdrawal and cash withdrawal is N yuan). After sharing, continue to guide others to share with friends/groups for various reasons (such as: sharing N groups, how much will the withdrawal ratio be, inviting N friends, and having the opportunity to get mysterious rewards, etc.)

Invite friends to help open the red envelope. Open it within 24 hours, otherwise it will be invalid. If the current red envelope is opened and the withdrawal is successful/invalid, you can open the next red envelope. ① The withdrawal amount is not fixed. ② The amount opened by friends is random.

For red envelopes that are opened and can be withdrawn within 24 hours, the account balance will be retained for 10 days and will become invalid after expiration; the cash coupons obtained from withdrawal are valid for 12 hours.

Each user can withdraw up to 3 red envelopes per day. Each user has 3 opportunities to open red envelopes for the same user per day and can open red envelopes for the same user once.

Users can participate in grabbing red envelopes once every hour. After participating, they need to open a new red envelope before they can grab red envelopes again. The grabbed red envelopes will be counted into the amount already opened.

Special reminder: For first-time users, many will think it is cash. If they do not pay attention to the rules, they will only know it is a voucher (used when purchasing goods) after the first group is successfully formed, which is somewhat misleading.

Activity screenshots:

Activity purpose: To encourage users to share through (friends help to disassemble, the more friends you help to disassemble, the more rewards you get), and ask friends to help disassemble, so that the product will continue to appear in front of more users, increase product exposure and activity, and at the same time, the threshold-free coupons obtained will further increase the user's purchase conversion rate (cheaper); friends who help can also get random amount rewards, which is conducive to new user registration

Activity title: Sign in and get cash – App

Rules of play: Sign in every day to get random cash. Sign in successfully after sharing. For every friend you invite to sign in, you will get extra cash (up to 15 yuan per share)

Friends who sign in through the link will each receive 0.1-2 yuan; new users who download the link will each receive 4-15 yuan

Withdraw when the amount reaches 10 yuan, and the cash can be used to exchange for the corresponding no-threshold coupons

After signing in for several consecutive days, you can get a WeChat red envelope reward

If you do not log in to Pinduoduo for 14 consecutive days, the balance in your account will be invalid at 24:00 on the 14th day.

Increase user usage time – Automatically deposit check-in balance – Receive 1 every 4 hours – Receive red envelopes regularly

Activity title: Sign in and add friends to grab red envelopes together

Rules of play: Share the sign-in link with friends through WeChat chat. After your friends sign in, they will become sign-in friends.

After becoming a sign-in friend, after your friend signs in every day and has a random preparation time, you can click to receive your friend's red envelope

Pinduoduo is your first friend, and will send out red envelopes to friends on a regular basis every day. The number of red envelopes is limited and may be snatched up by other friends.

You can add up to 50 sign-in friends, and the order of friends changes according to their activity

Remind your friends to sign in every day to get extra sign-in bonus

Activity purpose: wake up friends

Wake up friends: friends scan the QR code to sign in, each of them will get 0.1-2 yuan

Invite new users to join: New users download and get 4-15 yuan each

When the sign-in cash does not reach the redemption amount, you can redeem it for a discount coupon in advance – redeem the sign-in cash for a gift package – sign-in rebate

Activity screenshots:

Activity purpose: (Share with friends, i.e. sign in successfully, get red envelope) Guide friends to sign in, promote activity; guide friends to download, attract new users ;

Activity title: Help to enjoy free bills – App

Game rules: Activity process: Select products – Invite friends to help – Ship when full

Different products have different requirements for the number of friends who can help. The invited friends must be new users of Pinduoduo. Download the App and log in to successfully invite them.

Activity screenshots:

Activity purpose: mainly to acquire new users

Activity Title: Spin the Wheel to Get Cash – App

Rules of play: Each person has 2 free draw opportunities every day. After using them up, you can invite people to help you get more opportunities.

The red envelope in the wheel prize is a cash coupon with no threshold. You can receive it successfully after sharing. The red envelope is valid for 2 hours after receiving it.

Some red envelopes have a lucky double chance, guide sharing to different groups/friends to get a random multiple of double rewards

Special reminder: For first-time users, many will think it is cash. If they do not pay attention to the rules, it may be misleading.

Activity screenshots:

Purpose of the activity: If you draw cash, you must share it with your friends before you can claim it. The cash reward stimulates old users to promote Pinduoduo; after new users click, they are guided to download the App.

Activity title: Friends help you, and the group will be shipped – App

Game rules: Activity process: Select the product - Share with friends - Friends pay - When the number of helpers reaches the limit, the product will be shipped

Invite your friends to help pay, and complete it within 24 hours to get the product for free

Different products have different requirements for the number of people paying.

Activity screenshots:

Activity purpose: Change the way and invite friends to help. For the initiating user, with the help of friends, he can get the goods at a cheaper price; for the platform, it can guide more people to initiate the activity and increase the order volume.

① Invite new users to download and get 4-15 yuan each

② Invite friends (new users) to help and get free products

① Actively/passively participate in various activities and gain benefits

② Push messages

Goods are cheap, plus various coupons

Each activity is driven by interests, allowing users to share with friends

Each activity will guide users to share with WeChat friends/groups through methods such as "invite friends to help do something beneficial to me, share/invite friends to get more benefits", so that the product can be exposed to as many users as possible, attracting users who help to become participating users, spreading users, and purchasing users.

Product commissions, advertising, others;

Cash inducement: Cash coupons are disguised as cash to induce users who are not familiar with the activity to share

Focusing on the core functions of the product: [Increase order volume], the activity rewards are all cash coupons, which can be used to purchase platform products; inviting new users to get free products, while users are getting more, it also increases the order volume

The effectiveness of the coupon : requiring a task to be completed within a very short period of time gives users a sense of urgency and makes them unwilling to face losses.

Consume the benefits in a short period of time, and don't miss out on the bargains, which will speed up the user's decision-making and purchase speed; invite more people to help in a short period of time, and the task is already half completed, so it's not a pity to give up

No actual cost for users: Participation in any activity will not consume the user's existing interests, and there is no psychological threshold