Reference data for 11 categories of second-tier e-commerce on the Qutoutiao platform

Today I’d like to share with you a wave of second-tier e-commerce delivery data from the Qutoutiao platform.

Currently, the review threshold of the Qutoutiao platform is low, and the scale of materials can be controlled according to product launch needs.

1. Adult products

Product: British sweatpants

Crowd: Middle-aged and elderly men

Orienteering: Male, age 24+

Main resources: List page gallery, List page thumbnails

Performance data:

ACP of the image set: 0.2~0.3, CTR: 1.5%~2%;

Small image ACP: 0.2~0.3, CTR: 2%~3%;

Daily consumption: 1~2w

Cost: less than 10 yuan

Delivery materials:

Material analysis:

Take advantage of free gifts, use discounts to stimulate users to click on ads, and display products from multiple angles

2. Beverage Industry

Products: Beverages

Crowd: Middle-aged and elderly men

Target: Male, age 24+, exclude Guizhou and Gansu (wine producing areas)

Main resources: List page pictures, small pictures, interactive positions

Performance data:

List page photo gallery ACP: 0.3~0.4, CTR: 1%~1.5%

List page small picture ACP: about 0.3, CTR: 1%~1.5%

Interactive position ACP: 0.5~0.6, CTR: 5%~6%

Daily consumption: 2~4w

Average customer order value: 99~199

Delivery materials:

Material analysis:

10 yuan per box of wine, the discount stimulates users to click; product inspection reports enhance trust; interactive positions win prizes to participate in games, taking advantage of the psychology of getting a bargain

3. Collection industry

Products: Commemorative coins

Crowd: Middle-aged and elderly men

Orientation: Male, age 24+

Main resources: List page pictures, details page large pictures, small pictures

Performance data:

List page photo gallery ACP: 0.3~0.4, CTR: 1.5%~2.5%

Details page small picture ACP: 0.2~0.3, CTR: 1%~1.5%

ACP of large image on detail page: 0.2~0.3, CTR: 1%~1.5%

Daily consumption: 1~2w

Average order value: 998~1980

Average cost: 100~200

Delivery materials:

Material analysis:

Dynamic creative matching of user characteristics promotes click-through rate and eye-catching and inducing text stimulates order placement

4. Apparel industry

Products: Women's Underwear

Crowd: Young, middle-aged and elderly women

Target: Female, age 18~24

Main resources: small pictures on list pages, interactive sites

Performance data:

List page large image ACP: 0.2~0.3, CTR: 1%~1.5%

List page photo gallery ACP: 0.3~0.4, CTR: 1.5%~2%

Interactive position ACP: 0.3~0.4, CTR: 5%~6%

Daily consumption: 1~2w

Average customer spending: 99~198

Cost: 30~50

Delivery materials:

Material analysis:

Effective activity gimmick + free gift to promote clicks

5. Accessories industry

Product: Couple rings

Crowd: Young couples

Target: Ages 18-24, mid-to-low-end devices

Main resources: small pictures on list pages, interactive sites

Performance data:

List page thumbnails ACP: 0.2~0.3, CTR: 1%~1.5%

Interactive position ACP: 0.3~0.4, CTR: 5%~6%

Daily consumption: 1~2w

Average customer spending: 69~99

Delivery materials:

Material analysis:

Free gift + animated pictures + dynamic creativity to attract users' attention and promote clicks

6. Shoes and bags industry

Product: Sports Shoes

Crowd: Middle-aged and elderly men

Orientation: Male, age 24+

Main resources: List page gallery, large image, video ads, detail page large image, small image

Performance data:

List page photo gallery ACP: 0.2~0.3, CTR: 1%~1.5%

List page large image ACP: 0.2~0.3, CTR: 0.6%~1%

Daily consumption: 1~2w

Average customer spending: 99~198

Delivery materials:

Material analysis:

Buy one get one free + dynamic creativity to attract users' attention and promote clicks

7. Daily necessities industry

Product: Scratch repair fluid

Crowd: Car owners

Target: Age 24+, Group - Car Owners

Main resources: List page pictures, large pictures, small pictures

Performance data:

List page photo gallery ACP: 0.3~0.4, CTR: 1.5%~2%

List page large image ACP: 0.3~0.4, CTR: 0.6%~1.5%

List page thumbnails ACP: 0.2~0.325, CTR: 0.6%~1%

Daily consumption: 2~5w

Average customer spending: 99~138

Delivery materials:

Material analysis:

Puzzle material + dynamic creativity to attract users' attention and promote clicks

8. Daily necessities industry

Product: Men's Clutch Bag

Crowd: Young, middle-aged and elderly men

Orienteering: Ages 24+

Main resources: List page gallery, large pictures, video feed

Performance data:

List page large image ACP: 0.2~0.3, CTR: 0.6%~1%

List page photo gallery ACP: 0.2~0.325, CTR: 1.5%~2%

Daily consumption: 2~5w

Average customer spending: 99~198

Form cost: 40~70

Delivery materials:

Material analysis:

Motion graphics + dynamic creativity to attract users’ attention and promote clicks

9. Daily necessities industry

Product: Razor

Crowd: Young, middle-aged and elderly men

Orienteering: Ages 24+

Main resources: List page gallery, large image, video feed, detail page

Performance data:

List page photo gallery ACP: 0.2~0.35, CTR: 1.5%~2%

List page large image ACP: 0.2~0.3, CTR: 0.6%~1%

Daily consumption: 2~5w

Average order value: 99~198

Form cost: 30~70

Delivery materials:

Material analysis:

Puzzle material + dynamic creativity to attract users' attention and promote clicks

10. 3C Industry

Product: Mobile phone

Crowd: Middle-aged and elderly men

Orientation: Male, age 24+

Main resources: List page pictures, video ads

Performance data:

List page photo gallery ACP: 0.4~0.5, CTR: 1.5%~3.5%

Video ad ACP: 0.4~0.5, CTR: 5%~8%

Daily consumption: 2~5w

Average order value: 599~699

Form cost: 70~150

Delivery materials:

Material analysis:

Highlight the quality, emphasize the ultra-long standby, dual SIM dual standby, large screen size, etc., and create a sense of popularity through limited-time sales

11. Watch industry

Product: Mechanical watches

Crowd: Young, middle-aged and elderly men

Orientation: Male, age 24+

Main resources: List page gallery, large pictures, video feed

Performance data:

List page photo gallery ACP: 0.3~0.4, CTR: 1%~1.5%

Video information flow ACP: 0.3~0.4, CTR: 2.5%~3%

List page photo gallery ACP: 0.2~0.3, CTR: 0.6%~1%

Daily consumption: 1~3w

Average order value: 198~268

Average CTR: 1.5%~2%

Delivery materials:

Material analysis:

Dynamic creativity + animated images + limited-time sales + free trials create a hot sales atmosphere. The copywriting creates realistic scenes to enhance users' associations with product usage. Video ads showcase products in all directions, and a variety of testing methods highlight quality. The landing page uses the return key hijacking function to retain users for a second time.

The above is the relevant delivery data of 11 categories of the second-tier e-commerce on the Qutoutiao platform shared this time, for reference.

Author: Aiqi SEM

Source: Aichi SEM