Tips for gaining followers with short video titles!

In the era of short videos, everyone is eager to create popular videos with millions of views. In fact, in addition to the content, the video title is really important. It largely determines whether your video can arouse the user's interest and whether they will click on the video, which determines the number of views.

As the saying goes, if you write a good title, you won’t have to worry about traffic. Today I’m going to share with you six tips for writing short video titles to help you create popular videos with millions of views.

Before you start writing a short video title, you must first have a clear understanding of the psychology of the target audience of this short video and which topics will resonate with it. At the same time, it must have the attributes of high recognition, spreadability, and memorable points, so as to increase the number of views through continuous dissemination.

1. Labeling

Directly locate the target audience in the title. When the target users see this type of title, they will have a sense of self-identification and quickly resonate with it.

"10 Mistakes New Moms Often Make"

Tell all women the cruel truth about marriage

"99% of people in the workplace make the same mistake, the last one is so surprising"

When using this type of title, pay attention to the match between the content output and the target audience of the title, such as "mom" and "children", "family", "women" and "marriage", "workplace".

2. Interests Law

This method focuses on using "benefits" to lure users, giving them a sense of gain at first glance. It is suitable for videos that contain useful information, and the title should include the useful content to be discussed.

for example:

"If you do this in PPT, your boss will definitely give you a raise"

"99% of people don't know the efficient working method, leaving get off work on time every day"

"Learn the underlying logic of financial management and achieve financial freedom before the age of 35"

Use this category summary to accurately target the pain points of the target group, such as working people: salary increase, efficient work, no overtime; financial products target group: economic anxiety, mid-life crisis, not enough money, etc.

3. Digital Method

Titles with numbers give people a sense of clear logic and strong impact. They use the contrast of numbers to bring strong stimulation to users, arouse their interest, and greatly increase the chance of clicking to play.

I used 1 formula to write 8 articles with over 100,000 views

"How good would it be to pay off a 100,000 yuan loan after one year of financial management? 》

《A Word document of several thousand words can be made into a PPT in 2 minutes》

This type of title is more suitable for knowledge-based, practical, and skill-based content. It directly quantifies user input and output. Users also want to achieve the same effect by comparing their actual situation, so the click-through rate will naturally increase.

4. Questioning

Question titles are more likely to arouse users' curiosity and make them think about the questions, thus increasing interactivity with the audience. However, it should be noted that the "questioning method" is not a simple question, but rather choosing some controversial questions that are different from public knowledge and have highlights.

"Are boys who wear makeup sissies?" 》

How to ask your boss for a raise gracefully? 》

Is it love if it is not made public? 》

This type of title is suitable for daily topics that are often discussed by everyone and are prone to controversy. Within the scope permitted by morality and ethics, the more controversial the topic, the better the video content effect.

5. Suspense

This type of title is a typical example of "not finishing the story", which stimulates the curiosity of target users by asking questions, asking counter-questions or omitting key content, while leaving the specific content to be explained in the video.

"A junior high school student secretly did this before the exam. After getting the results, his parents burst into tears. After an interview, it turned out that..."

《The day I was promoted to director, I chose to resign》

"Why did he give up his job with an annual salary of one million yuan at the age of 30 and live in seclusion in the mountains? 》

6. Contrast Method

The characteristics of this type of title are the appearance of two opposing statements, or words that are opposite to the subject, such as "boy" and "fragile", "straight man" and "romantic". The opposing words will create a certain sense of contrast, which is more likely to arouse the user's curiosity.

"What is the difference between a child who scores 80 and 130 in Chinese?" 》

"When you start paying attention to financial management, others have already achieved financial freedom"

"Are boys nowadays so fragile when it comes to love?" 》

The above are the popular short video title routines that I have accumulated during my work. Each one has applicable content and is simple and effective to operate. If you have no idea where to start when writing a title, imagine yourself as a user. If you see such a title, would you be tempted to open the video?

There are several other aspects that require special attention:

1. Avoid using unpopular and rare words: everyone should be able to understand it at the first time without thinking.

2. Avoid abbreviations: Users cannot understand them, platforms cannot read them, and they cannot be pushed to the target audience.

3. The title should not be too long: 10-20 words are appropriate, and the layout of the picture should be one to two and a half lines.

4. Title parties: There are two situations. One is that the title and the content are completely inconsistent, and the other is that the title is taken out of context and the beginning and the end are cut off. Both types of title parties are likely to attract "special treatment" from the platform.

It is difficult to start writing at the beginning. Try to list several different titles for one topic first. After writing more, it will come naturally. I hope everyone can easily write popular titles.