Tips for operating a wedding photography video account!

1. What is Video Account?

Short content : It is a content platform where everyone can record and create, and the main form is short videos.

Video live broadcast: The live broadcast function of video accounts is gradually improving, and it replaces the "nearby"

"People" has become a new entrance to "Live and Nearby".

2. Where are the advantages of the video account?

WeChat has more than 1.2 billion users, and Video Account is the golden entrance for connecting WeChat users with traffic. It converts public domain traffic into private domain traffic pool, and then converts and repurchases. These obvious advantages are still unattainable by many platforms. Therefore, for advertisers in the wedding photography industry, if they can seize this new trend in the industry, it will undoubtedly be a good opportunity, which will be more conducive to businesses improving product and effect integration.

Why do wedding photography advertisers open video accounts?

①Reconstruction of traffic ecology

② Spread public relations image

③Marketing activities

④ Go to the users

How do wedding photography advertisers open and verify a video account?

(As shown below)

Useful tips: How to post updates on video accounts?

Good dynamic releases can quickly attract attention and capture users' eyes. Advertisers should understand the relevant rules and precautions for releasing video accounts in order to better get closer to consumer users.

3. What are the secrets in operating a wedding video account ?

1) Introduction - Attract users to the video account

The primary path: attention - fan accumulation

Core path: Friends-social fission

Secondary path: Recommendation-Operational content

For example: divert traffic to video accounts in multiple scenarios

2) Retention - retaining users with content

Advertisers in the wedding photography industry should experience the relevance, continuity, professionalism and personality of their own brands in terms of video content, and retain users through content output.

Continuously produce professional content - video copywriting

Video copywriting:

1. Extract the highlights of the video to attract users to watch

2. Video account copywriting supports adding public account article links to obtain detailed information related to the video.

Detailed content or directly guide conversion.

3. Let the platform system better understand the content and obtain platform recommendations

Continuously Produce Professional Content - Video Copywriting Tips

Continuously produce professional content - recommended copywriting scenarios

It is recommended that the video copy be concise and concise so that users can get the main information at first glance when watching the video.

①Arouse resonance: emotional copywriting

I only want to take wedding photos with you, my beloved, because having you is enough. Please give me your advice for the rest of my life~

The wind is gentle, the flowers are beautiful, you are special, I like you so much

② Arouse curiosity: describe events/viewpoints + leave suspense

These are the 8 treasures I have hidden in my photo album #wedding photos#. I must take them when I get married! ! !

I finally took this set of wedding photos and received countless blessings and likes!

③Evoke interaction: subject + (scenario) + question

Among the wedding photos that have been popular recently and received a lot of praise, which one do you like best?

④Practical output: situation + how + event

How to take indoor wedding photos? I have summarized 4 types for you, just collect this one~

Things to note and tips for taking wedding photos, so you don’t have any regrets!

Establish video account positioning-introduction settings

Essential elements of the video account introduction:

Brand positioning——Use concise language to show brand positioning and strength

Contact information—— Provide a convertible path to divert traffic to the private domain traffic pool, and suggest appropriate incentive assistance

Small shop - You can put the packages promoted in the video account on the small shop, so that users can learn about package activities anytime and anywhere, form a transaction ecosystem, and facilitate transaction conversion

3) Export - export users to other sections

1. Stimulate the vitality of various activity sections of WeChat , and lock in traffic through three major deposits - deposit in video accounts, deposit in public accounts, and deposit in private domain communities

2. Export——Trade with live link

Bind the video account → Live broadcast promotion Live broadcast event Social fission order transaction

3. Video account live broadcast preparation - video account associated small shop

4. Before the video live broadcast - live streaming

We recommend that advertisers in the wedding photography industry use the live broadcast of WeChat PC to display the finished samples directly on the live broadcast screen. Click the “≡” sign in the lower right corner to enter the video account live broadcast.

5) Before the video account live broadcast - fan accumulation and multi-channel private domain operation

6) Video account live broadcast - social fission, mobilizing surrounding resources for private domain conversion

During the live broadcast, you can set "prescribed actions" for internal system members, set relevant incentives to mobilize the "friendships" around you, and mobilize all available resources to promote the accumulation and conversion of private domain traffic.

7) After the video account live broadcast - content marketing , video account + topic promotion, secondary fan acquisition

8) Video account operation skills - sharing

The above is all the secrets of today’s video account marketing in the wedding photography industry. Mastering the operational skills will make your video account promotion stand out. Do you get it?

Author: Silk Road Academy

Source: Silk Road Academy