How to find your "private domain traffic"?

The Internet has never lacked new terms. Internet marketers are particularly good at this. Look, the latest trend is “ private domain traffic ”. It seemed like a big shot like Wu Xiaobo was also waving the flag and shouting for support, and this word suddenly became very popular.

The hardest things in the world to come by are new perspectives and new ideas. In this sense, the emergence of private domain traffic is also a good thing, allowing us to re-examine "traffic" and "customer acquisition", things that we are accustomed to.

What is traffic?

Passenger flow: First, it can be compared with passenger flow. For a shop, it’s location, location, location! The stores in the bustling commercial streets have an enormous flow of customers.

Website Visitor/Unique Visitor (UV): Visitors to the website. When analyzing website visitor data, we often ask: How many visits did we get today? What is the traffic volume today? Over time, the term "traffic" has been used to refer to the number of customer visits to a website.

How much traffic does your website get per day? =How many users visit your website in a day.

How much traffic does your Taobao store get in a day? =How many people visit your store every day?

As for offline physical stores, it seems that they generally don’t ask this question. They usually ask, how is the customer flow today? How many groups of customers are there today? To be honest, when I did a physical store event with my friends for the first time, I was shocked. Is it so easy to acquire several groups of offline customers? Do they all come in groups? Later I found out that when one person comes, he is also called a group. A group refers to a "shopping decision-making group".

Generally, web products often talk about traffic, while mobile apps often talk about active users. The two are not exactly the same, and it all comes down to how many users are using your product.

Private domain traffic

Private domain traffic, as the name suggests, is the merchant’s own traffic, which is their own piece of land. Of course, it corresponds to public domain traffic.

Before this word became popular, there were actually similar terms, such as independent website, independent shopping mall, official website, etc.

"Private domain traffic" fundamentally comes from merchants' anxiety.

• If you open a store on Taobao, you will be subject to Taobao;
• If you open a store on JD.com, you will be subject to the control of JD.com;
• If you open a store on Pinduoduo, you will be subject to the control of Pinduoduo;
• Opening a public account on WeChat means being subject to the constraints of WeChat;

No one in the world wants to be controlled by others.

Before the concept of private domain traffic came into being, the concept of "matrix" was popular. Self-media matrix, store matrix, site groups, store groups. If you kill me, I still have one piece left.

But in fact, the prerequisite for playing these concepts well is that you know how to play, and you understand the key and details of operations, strategies and tactics. Otherwise, if you can't swim, it's useless to keep changing swimming pools.

What are the private domain traffic?

Personal connections and circles. brand.

There is no need to explain these two, they are standard private domain traffic.

Others mostly build pipelines from "public domain traffic" and introduce traffic into their own territories.

for example:

• WeChat Official Accounts——WeChat Traffic
• Toutiao account - Toutiao traffic
• Website - Baidu traffic
• Store - Taobao traffic

Since the traffic is diverted from the "public domain", there is a risk of being intercepted.

For example, Baidu: Pinduoduo may be ranked first by "Pinxixi" and take away a lot of traffic.

Of course, as long as the brand is strong enough, all the pretentious things will eventually be crushed by time.

Find your own "private domain" traffic

What suits you is the best. Therefore, in order to find your own private domain traffic, you must look internally.

What do you have and what are you good at?

Can you hold on?

What else can be improved?

Do it over and over again, do it more regularly. Your real competitiveness is polished and carved out by yourself. Without going through the bitter cold, how can you smell the fragrance of plum blossoms?

For me, my current private domain traffic is actually my personal website:

3,000 unique visitors per day, most of whom are search users. It is far better than the public accounts that few people read (of course, I can only blame myself for not working hard enough on my public account).

Is it necessary to develop “private domain traffic”?

In fact, I don’t think so. The key is to calculate the cost. Asking a person who has no contact with the Internet to generate traffic is a fantasy. Should we hire someone to specialize in traffic or buy traffic? This is a question.

It is foreseeable that many products will claim to help businesses get "private domain traffic". Whether they can really do it or not, please keep your eyes open. Only your feet know whether the shoes fit you.

Related reading:

1. Product operation and promotion: How to compete for traffic?

2. Community Operation丨The essence and gameplay of "private domain traffic" in 2019!

3. Product operation: 2 major ways to get started to accurately capture private domain traffic!

4. Promotion and marketing: A brief discussion on vlog’s brand marketing and traffic monetization!

5. User operation: user growth in the post-traffic era!

6. Online marketing promotion: How to spend big money? Fine-tuned operation of large traffic!

7. Is the popular “private domain traffic” really that powerful?

8. 9 thoughts behind private domain traffic, fission, and sinking market

Author: Copywriter and Art

Source: Copywriting and Art