Baidu search promotion negative keywords/What are precise negative keywords?

What are negative keywords/exact negative keywords

When using broad match and phrase match, if you see irrelevant search terms through the search term report and find through Baidu statistics that these terms cannot bring conversions, you can add negative keywords to prevent search terms containing these words from triggering your promotion results. If you want to narrow the scope of restrictions, you can add precise negative keywords so that search terms that are exactly the same as these words will not trigger your promotion results.

For example, you set a broad match for the keyword "English training". When you check the search term report, you find that netizens who searched for "English training supervisor" also clicked on your promotion results. Through Baidu statistics, you further find that these netizens did not actually open your web pages, or stayed on the website for a very short time. At this time, you can add "supervisor" as a negative keyword in the promotion plan and promotion unit. In this way, when netizens search for search terms containing "supervisor" such as "recruiting English training supervisor", they will not see your promotion results.

If you only want to make precise restrictions on certain search terms, you can set them as precise negative keywords so that only search terms that are exactly the same as these words will not trigger your promotion results. Taking "English training" as an example, you find that searching for "training" may also display your promotion results. At this time, you can set "training" as an exact negative keyword, so that netizens who search for "training" will not see your promotion results, while people who search for "English training" can still see your promotion results.

The combination of negative keywords/precise negative keywords, search term reports, and broad matches can help you filter out unnecessary display clicks while gaining more potential customer visits, thereby reducing conversion costs and increasing your return on investment. However, please note that excessive or improper use of negative keywords/precise negative keywords may cause you to miss out on potential business opportunities and affect your promotion results.

Note that negative keywords/exact negative keywords are only effective for "broad" and "phrase" matching keywords.

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