Laolu - Small business advanced L2+ L3 product positioning training camp customer acquisition and repurchase training camp

Laolu - Small Business Advanced L2+ L3 Product Positioning Training Camp Customer Acquisition and Repurchase Training Camp Resource Introduction:

Learn five things about value, product, positioning, brand and strategy

Course Catalog Customer Acquisition and Repurchase Training Camp

00-1 Without customer segmentation, elephants will be eaten by ants.mp3

00-2 Don’t use your own subjective ideas to guess customer needs.mp3

00-3Customer segmentation by geographic location.mp3

00-4Customer segmentation by demographic characteristics.mp3

00-5 Customer segmentation based on values ​​and lifestyle.mp3

01-1Some thoughts on the stage of "from 0 to 1".mp3

01-2 Give the channel a profit, they will be willing to promote your products.mp3

01-3 Use the idea of ​​"step-by-step profit sharing" to give benefits to the channel.mp3

01-4 Grasp the essence and acquire customers through cross-industry cooperation.mp3

01-5 The difficulty of cross-industry cooperation lies in the idea.mp3

02-1 "From 1 to 10" stage, build your own traffic pool.mp3

02-2 When creating content, make sure it is of interest to your target customers.mp3

02-3Choose an angle and create content with attitude.mp3

02-4 How to package IP yourself_ .mp3

02-5Who says that startups can’t have their own IP_ .mp3

03-1Business thinking, the most important keyword is "disassembly".mp3

03-2 Price, what determines it_ .mp3

03-3Customers are not sensitive to price, how to set price_ .mp3

03-4Customers are sensitive to price, how to set price_ .mp3

03-5 Why is it not recommended to use the low price strategy directly_ .mp3

04-1 Before selecting products, first understand what SKU is.mp3

04-2 People hate making choices, less is more.mp3

04-3SKU listing and iteration must be fast enough.mp3

04-4 According to the purchase frequency, high frequency with low frequency.mp3

04-5Explosive products generate traffic, long tail products generate profits.mp3

04-6 It is OK to sell only packages and not single items_ .mp3

05-1 Product display, why is it important_.mp3

05-2 Having concerns vs. not having concerns_dispelling concerns.mp3

05-3More contact vs less contact_moving line design.mp3

05-4 Before use vs after use_selling comparison.mp3

05-5Poor placement vs. good placement_catering to habits.mp3

06-1 What kind of industry should focus on studying the repurchase rate_.mp3

06-2Stabilizing expectations, what is the impact on repurchase rate_ .mp3

06-3 "Copy and Paste", what does it mean_.mp3

06-4 "—head—tail", what to do_ .mp3

06-5 "Operation Procedure", how to do it_.mp3

07-1 How does sunk cost affect repeat purchases?

07-2 Membership model, how to do it_.mp3

07-3 Consumables mode, how to do it_.mp3

07-4 What are the benefits of coupon model_ .mp3

07-5 How to set up coupons_ .mp3

08-1 What is "Private Domain Traffic" _ .mp3

08-2 What is a personality? How to avoid the collapse of a personality? .mp3

08-3 How to create a lifelike image_ .mp3

08-4 How to create a professional image_.mp3

08-5 How to create warm private domain traffic_ .mp3

09-1 What is the "Peak-End Rule"_ .mp3

09-2 What are the rules for giving gifts?_ .mp3

09-3 How to use good steel on the blade_ .mp3

09-4 How to play the fission of "each gets a share"_.mp3

09-5 How to play the fission of "old and new team members"_.mp3

10-1 Insight into customer psychology and label people.mp3

10-2 How to create a sense of superiority for people_ .mp3

10-3 How to create a sense of resonance and presence_ .mp3

10-4 How to help people find a sense of belonging_ .mp3

10-5 How to help people gain a sense of achievement_ .mp3

2Product Positioning Training Camp

01-1 Why do you need to understand the needs before doing business_ .mp3

01-2 What is demand_What is the 3 laws of demand_ .mp3

01-3 What are the two big pitfalls about "demand"_ .mp3

01-4 High frequency demand, how to do it_ .mp3

02-1 What is the difference between audio scene and video scene_.mp3

02-2 Scene 4 Question, what to ask first_ .mp3

02-3 scene 4 questions, what are the other 3 questions_ .mp3

02-4 What is "scene emotion"_ .mp3

02-5 How does Rio Cocktail combine scenes and emotions to gain insight into demand_ .mp3

03-1 What are the three phenomena about "research"_ .mp3

03-2 Why do we say, don't ask big questions, ask small questions_ .mp3

03-3 How to distinguish between facts, opinions and feelings_ .mp3

03-4Why should we try to give multiple choice questions instead of short answer questions_ .mp3

04-1 Why do we need to clarify demand and value when doing business_.mp3

04-2 Why do we say "It's better to be different than to be better"_ .mp3

04-3 Why do we say "less is worse than more" _ .mp3

04-4 Why do we say "It is better to be specialized than to be better"_ .mp3

05-1 How powerful is the mind from the Spring Festival Gala_ .mp3

05-2 What is "mind"_How to adapt to people's minds_ .mp3

05-3 Who are the two "little people" in the mind_ .mp3

05-4 Why should we take down the younger brother instead of the older brother_ .mp3

05-5Why is the goal of doing business "mental pre-sale"_ .mp3

06-1 What is a category? How to classify? .mp3

06-2 Leaf category, is it too small? .mp3

06-3 Categories will evolve, degenerate, and disappear_ .mp3

06-4 What is a strong category and what is a weak category_ .mp3

06-5Why should we choose strong categories when starting a business and try to avoid weak categories_ .mp3

07-1 Why must we seize the leading position in the leaf category_.mp3

07-2 Does the category have a spokesperson? How to compete for the first position? .mp3

07-3 How to play the "category exploration" of the blue ocean strategy_.mp3

07-4 How to play the "category integration" of the blue ocean strategy_ .mp3

07-5 How to play the "scenario innovation" and "technological innovation" of the blue ocean strategy_.mp3

08-1 What is the Minimum Viable Product MVP_ .mp3

08-2 Minimum Viable Product, what is viable_How small is small_ .mp3

08-3 Which indicator should be considered in the verification phase?

08-4 What is "linear growth" and what is "exponential growth"_ .mp3

08-5 How to achieve exponential growth through "productization"_.mp3

09-1Why did Jiaduobao lose despite having all the advantages_ .mp3

09-2 What is the brand used for_ .mp3

09-39 tips for brand naming: "have category" & "have value".mp3

09-4 The 9-word formula for brand naming: “No explanation”.mp3

09-5 Trademark registration, why is it so important_.mp3

10-1 Why is it that the most important thing about advertising slogans is to “speak human language”_ .mp3

10-2 What is official language, clichés, and nonsense? .mp3

10-3 How to write a "valuable" and "relevant" advertising slogan_ .mp3

10-4 How to write a slogan with "instructions" and "pictures"_ .mp3

10-5 How to write a "scenery" advertising slogan_ .mp3

11-1 What is a visual hammer_ .mp3

11-2 How to add brand symbol to logo_ .mp3

11-3 How to add brand symbols to products_ .mp3

11-4 How to use spokesperson as brand symbol_ .mp3

11-5 How to use hearing and smell as brand symbols_ .mp3

12-1 From the case of Meituan, we can see how important strategy is_ .mp3

12-2 No need for scale, but brand and profit, how to play _ .mp3

12-3 No brand, but scale and profit, how to play_.mp3

12-4 No profit, but scale and brand, how to play _ .mp3

12-5 Doing business, is it a science or an art_ .mp3