How to do Tik Tok short video marketing in 2019?

Tik Tok was launched on September 26, 2016. After two years of development, Douyin has made many changes to provide a better user experience.

Since 2016, the number of 4G users has grown rapidly, traffic charges have gradually decreased, and the development of the short video industry has entered the fast lane. In 2019, with the full commercial use of 5G networks, short videos are expected to usher in a new round of explosion.

As a fragmented time experience, free entertainment product with rich content supply, short videos are suitable for people of all income and age groups. The influx of traffic from third- and fourth-tier cities has promoted the continued rise of short videos.

So, do you want to seize this trend? How to seize this trend?

If your answer is yes, please continue reading.

These are the things you must know to seize the bonus period of Douyin:

1-TikTok account traffic pool:

In mid-July 2018, the daily active users reached 150 million and the monthly active users reached 500 million.

2-Crowd portrait:

Gender: Mainly female, from young to universal, accounting for 66.4%. In June this year, users were mainly around 24-30 years old. Now, the proportion of 30-40 years old has increased.

Cities: Mainly first- and second-tier cities, including Beijing, Shanghai, Guangzhou, Chengdu, Chongqing, Xi'an and Shenzhen.

3- Stronger spending power:

Douyin is a regular army. Unlike Kuaishou, it takes the route of surrounding the countryside from the city and spreading from the city to the countryside. The population has high purchasing power, and more than half of Douyin users have a purchasing power of 3k to 20k.

4- Mainly high education:

60% of them have a bachelor's degree or above.

Summary: Young women, first- and second-tier cities, strong spending power, high education = three highs group

5- Monetization:

Douyin is the absolute king of selling goods. Just look at the sales of Peppa Pig watches, Enchanting Flower toys, couple hand models, photo-taking tools, and ancient Chinese clothing and you will understand everything.

6- Data Analysis:

1) The proportion of the top 1,000 in each category:

Appearance: 39.4%, nearly 40%

Talent show: 20%, 20%

Hobbies and life: about 20%, 20%

Teaching: 5.4%

Celebrity organizations: 14.3%

2) 2000 data share:

Hobbies and life: about 24.5%, about 1/4

Teaching: 4.5%

Through research and analysis, we can draw the following conclusions:

7-About the unique operational thinking in Douyin account:

Dance: Daigula K - the one with the most beautiful smile and the cutest smile in dancing

Animation category: Little Monk Yichan—the one who understands emotional philosophy the most in anime. Generally, most of them are cute and funny, lacking dimension and depth, but Yichan has done it.

Comedy category: Chen Xiang Six-thirty - first on the list. They are made by a professional team. Since they can’t be number one in the comedy category, they can be number one in a niche field! Brothers and sisters are the funniest, followed by couples and fathers and sons.

For example~

The fastest singer on Tik Tok——Gao Huohuo

The best cook in the office——Office Ono

Mobile photography - Curly Tong

A special effects guy with soul and emotions——Black Face V

8- How to produce sustainable content:

1. Bold Benchmarking

Benchmarking does not equal imitation, but it can help you grow quickly based on other people’s experience.

Example:

A Zen monk ~ Yixiu;

The first street interview of college students ~ please help me, school girl;

Liu Erdou ~ Foreign topi the corgi (Facebook) Pet personification

Wild Food Man ~ Village Food Factory in India/Rural Life in Cambodia

1. Innovation: Information reorganization or unconventional

Several innovative ideas:

Personalized thinking: If Google were a person, if cats could talk

Counterintuitive thinking: Monks don’t chant sutras, they talk about romance and the philosophy of life

Plot reversal thinking - before putting on the tight hoop, I was worried about the heavy rain outside

1. Follow the hot spots

List all important festivals in the 12 months and plan content in advance; hot public topics and events.

Related reading:

1. Douyin operation methodology: 500,000 followers increased in 2 months!

2.2019 Tik Tok promotion and operation strategy!

3. Douyin promotion method: 6 types of content that Douyin limits traffic!

4. Tik Tok promotion skills: 3 steps and 7 key points!

5.What are the essential factors for Douyin promotion?

6. Sharing of practical tips on Douyin promotion and operation!

7. Douyin operation and promotion: How to use hot products to improve retention?

8. Douyin promotion method: 6 types of content that Douyin limits traffic!

9. Tik Tok promotion and monetization operation tutorial!