Introduction to Baidu search promotion paid advertising!

What is Baidu search promotion

Baidu search promotion is a pay-per-performance online promotion method and is part of Baidu promotion. Every day, Internet users conduct hundreds of millions of searches on Baidu, and some of the search terms clearly express a certain commercial intention, such as the desire to purchase a certain product, find a provider of a certain service, or want to learn about the product/service-related information. At the same time, businesses that provide these products/services are also looking for potential customers. Through the keyword positioning technology of Baidu search promotion, high-value enterprise promotion results can be accurately displayed to search netizens with commercial intentions, while meeting the search needs of netizens and the promotion needs of enterprises.

Baidu search promotion has the advantages of wide coverage, strong targeting, payment based on results, and flexible management. You can display your promotion results to a large number of Internet users for free, but you only need to pay for visits from potential customers. Compared with other promotion methods, you can control promotion investment more flexibly, quickly adjust promotion plans, and continuously improve return on investment through continuous optimization.

Am I suitable for Baidu search promotion?

Baidu covers 95% of Chinese Internet users. Internet users conduct hundreds of millions of searches on Baidu every day, and the commercial intentions they express through search terms are diverse. Through Baidu search promotion, companies can use keywords to target these netizens with commercial intentions, because the types of companies promoted by Baidu search are also diverse and distributed in various industries:

1. Enterprise size and type: from local SMEs to multinational corporations, from personal websites to government agencies
2. Industry nature: The products/services provided can be oriented to manufacturers, distributors, partners, corporate procurement departments, and end consumers.
3. Business areas: From education and training, air ticket and hotel reservations to large-scale machinery and equipment, chemical materials and other industries

Baidu search promotion can also meet the different marketing and promotion needs of enterprises at different stages of development:

1. Enterprise development stage: from the start-up stage to the growth stage, to the mature and stable stage
2. Marketing and promotion needs: from pursuing traffic and building brand awareness to focusing on order volume and sales volume, from improving return on investment and profit margin to building brand image and demonstrating corporate strength

Regardless of the nature of your business, the industry you are in, or the stage of development you are in, you can use Baidu search promotion to meet your promotion needs. We will provide you with rich functions, convenient tools and detailed and reliable statistics to help you scientifically evaluate the effectiveness of your promotion, continuously improve your return on investment through continuous optimization, and lead your company to achieve further growth and breakthroughs.

Introduction to the process of placing native dynamic product ads on Baidu!

Introduction to Baidu search promotion paid advertising!

Introduction to Baidu’s information flow advertising promotion billing methods and creative forms!

Baidu search promotion information flow bidding advertising display style - large picture style!

Baidu promotion information flow advertising display style - single picture style!

Baidu promotion information flow advertising display style - three-picture style

Baidu promotion information flow advertising display style - Feed Gallery