Summary of the channel characteristics of advertising on Momo, iQiyi, Kuaishou, etc.!

What are the characteristics of information flow advertising channels such as Momo, iQiyi, and Kuaishou? Let’s take a look with the editor today!

1. Momo

Do you all know? Momo is also a short video platform. Momo's users are mainly young people born in the 1980s and 2000s. 70% of them have an income of more than 10,000 yuan, and female users account for a larger proportion. There are tens of thousands of celebrities on the Momo platform, and the videos on Momo have been exposed over 1 billion times. Currently, the average number of commercializable fans per person on Momo is around 600,000, and the penetration rate of short video active users is around 58%!

1. Momo advertising resources

Momo ads are mainly displayed in Nearby People/Nearby Dynamics. These two advertising resource positions can help advertisers do topic marketing and video topic marketing!

2. Momo Advertising Advantages

Advantages: Momo Video has a large base of original videos and a high penetration rate. In addition, Momo advertising content is native and can also help advertisers with precise targeting!

3. Momo advertising billing model

Momo advertising billing models include CPC (click) and CPM (thousand impressions), and advertisers can choose by themselves!

4. High-quality industry recommendations

1.APP

2. Games

3. Finance

4. Medical beauty

2. iQIYI

Where can I watch the latest video? Of course it’s iQiyi!

Today I’m going to talk to you about the channel characteristics of iQiyi advertising!

iQiyi is the No. 1 video platform. iQiyi advertising can provide advertisers with a cross-platform and cross-terminal online advertising platform based on the product characteristics of different industries.

1. iQiyi advertising resources

iQiyi has a lot of advertising resources, such as iQiyi splash screen ads, focus picture ads, channel page information flow ads, news information flow ads, playback information flow ads, patch ads, pause ads, etc.!

2. Advantages and disadvantages of iQiyi advertising

Advantages: iQiyi ads are richer and applicable to a wider range of people. iQiyi has an average of 150 million daily active users, and the number of active users is expected to reach 550 million. We can place ads based on different target audiences, and iQiyi ads are tailored to each individual!

Disadvantages: When placing ads on iQiyi, you need to update the ad creative in a timely manner and pay attention to the dynamics of the ad account!

3. iQiyi advertising billing model

iQiyi’s advertising billing models include CPC (click), CPM (thousand impressions) and CPV (effective views).

4. Recommended industries for iQIYI advertising

1. Games

2. E-commerce

3. Home improvement materials

3. Kuaishou

In addition to the explosive popularity of Tik Tok, there is another short video platform that is also very popular! This platform is Kuaishou!

The first word that became popular on Kuaishou was “Laotie”, and advertisers often use Kuaishou to do video marketing and create their own Laotie economy. If Douyin is deployed in first- and second-tier cities, then Kuaishou is mainly deployed in second-, third-, fourth- and fifth-tier cities. Kuaishou has approximately 130 million daily active users, and Kuaishou users have greater stickiness!

1. Kuaishou advertising resources

Kuaishou’s advertising position is fifth on the discovery page. We can determine whether the content is an advertisement by checking whether there is an “advertisement” logo in the video content.

2. Advantages and disadvantages of Kuaishou advertising

Advantages: Kuaishou has huge advertising traffic, mainly covering high-quality users in third-, fourth- and fifth-tier cities. Kuaishou’s target users are mainly 80% of young users!

Disadvantages: Kuaishou’s advertising qualification review is relatively strict. If it is a social, live broadcast or other similar product, it cannot place advertisements!

3. Kuaishou advertising billing model

Kuaishou advertising billing models include CPC and CPV:

1. CPC, charged by click, one click on the ad link counts as one CPC.

2.CPV, payment based on effective viewing. When a user watches an ad video for more than 3 seconds, it is counted as one CPV.

4. High-quality industry recommendations

1. Wedding Photography

2. Shoes, clothing and accessories

3. APP download

4. Retail

above.