Mirinda’s iQiyi advertising case study: Lin Yanjun lends his support!

Mirinda is a fruit-flavored carbonated beverage produced by PepsiCo. It comes in various fruit flavors, but the main flavor is orange. Speaking of fruit-flavored carbonated beverages, you may also think of Fanta, which is produced by Coca-Cola. Mirinda is a beverage produced by PepsiCo to compete with Coca-Cola's Fanta. After reading the editor's introduction, you will feel like it's full of dynamite!

There is a fierce competition between Pepsi and Coca-Cola. No matter how they compete, it is all for development. This time, Mirinda has put in an advertisement on iQiyi. I wonder if it will come out on top compared with Fanta after the advertisement ends?

The outer layer of the advertisement uses a 7-second long-display advertisement. The advertisement only contains pictures, which is equivalent to a splash screen advertisement, but the display time is slightly longer than that of a splash screen advertisement. However, it occupies a smaller screen area than a splash screen advertisement. In terms of advertising effect, the display effect of the splash screen advertisement will be slightly better.

This time, Mirinda launched the limited edition can of Lin Yanjun. I believe many friends will be amazed by his handsomeness after seeing it. He is a member of NINE PERCENT and the male god in the eyes of crazy girls. He makes full use of the star effect. Moreover, the Mirinda Lin Junyan version is limited, which further attracts users' hearts. Not only that, the Mirinda launched this time is banana-flavored. Banana flavor is very rare for beverages, and even rarer for carbonated beverages. The new flavor is provided for users to try and increase their curiosity.

Click on the ad to enter the detail page of the Mirinda Banana flavor in PepsiCo’s JD flagship store. Users can purchase directly or add it to the shopping cart and then purchase.

Through sharing advertisements, we can conclude that the advertisements launched by Mirinda are intended to boost the sales of digital products and promote individual products by using the celebrity effect.

Generally, such advertisements will jump to the product details page of major e-commerce platforms or the homepage of the product store, using the celebrity effect to attract user consumption and increase the activity of product fan users.