What is the advertising process on iQiyi?

If you have free time, you must watch TV series!

The three best film and television websites for watching TV series are Youku, Tencent, and iQiyi. My favorite viewing platform is still iQiyi. Why?

The reasons are probably as follows:

1. iQiyi can recommend videos that I might be interested in based on my viewing experience, reducing the time I spend watching movies blindly;

2. iQiyi’s movie-watching experience is amazing. As a user, it’s a great experience.

3. iQiyi has a vast amount of film and television resources, including the latest releases in theaters, which can all be seen on iQiyi!

The editor is not only a user, but also an advertising dog! So today's article was born...

iQiyi's advertising resources include graphic and video types. If advertisers want to choose an advertising marketing channel with a large number of users and can be accurately delivered, then the editor still recommends that you choose to place iQiyi ads~

The advertising resources of iQiyi ads mainly consist of the splash screen ads that appear when you open the iQiyi APP. After we enter the APP content page, there will be corresponding information flow ads on the recommendation page, TV series, animation, local and other channel pages. There will be native large-image focus ads at the top of the recommendation page. After we slide down the phone screen, there will be regular information flow large-image ads.

What should I do if I suddenly remembered a movie but don’t know the specific name? We can use iQiyi's "Search" function to search for keywords. After searching for keywords, corresponding search information flow ads will appear (if the advertiser mainly wants to place ads in this resource position, the advertiser needs to determine the keywords that need to be purchased). As expected, I found the movie I like. During the movie, we found the following advertising spots:

1. Guess you like the ad position (will be displayed when the video playback frame is in half screen)

2. Pre-/mid-/post-video ads

3. Pause ads (will appear when you suddenly click Pause during video playback)

4. Corner Banner Advertising

In addition to these advertisements, we can also place iQiyi bubble advertisements. As for the specific advertising resources, you can open the iQiyi APP and explore it yourself!

The main billing models of iQiyi advertising are CPC (click), CPM (thousand impressions) and CPV (effective views)! The price of one click of iQiyi advertising starts at 0.2 yuan. If it is the CPM billing model, it starts at 5 yuan per thousand impressions. If it is charged according to CPV effective views, the price of one effective view starts at 0.2 yuan!

The main process of iQiyi advertising is as follows:

1. Prepare business license, promotion products and promotion links;

2. Find Qinggua Media to open an iQiyi advertising account;

3. Sign the contract, make payment, and complete account recharge;

4. Set up an advertising account;

5. Add advertising promotion units, promotion plans, and online advertising ideas;

6. Our iQiyi advertising has begun!

Author: Qu Tailang

Source: Qu Tailang