How to use Zhihu to effectively attract traffic and promote products?

What kind of platform is Zhihu?

To study traffic generation, you must first study the platform. Only by knowing yourself and your enemy can you win every battle.

So let us first briefly introduce Zhihu.

Zhihu is an online question-and-answer community and the most authoritative and influential knowledge platform in China so far. Zhihu connects users from all walks of life, and users share each other's knowledge, experience and insights. You can ask questions you want to know, and you can also answer questions that interest you. This is Zhihu.

To be more precise, Zhihu is more like a forum where users can discuss a topic of interest and follow people with similar interests.

For conceptual explanations, online encyclopedias cover almost all your questions; but the integration of divergent thinking is a major feature of Zhihu.

Zhihu is a relatively mature online question-and-answer community with a more rational and friendly overall atmosphere, which has attracted a large number of users. If you answer the questions well, you can get a lot of fans and are more likely to become a "big V".

Having a large fan base (traffic) means you can make money, so many people make money by answering questions on Zhihu to attract traffic.

Therefore, it is precisely by taking advantage of this point that many people use Zhihu to write soft articles for marketing and attract high-quality and high-stickiness precise users. However, if you do not understand Zhihu's review mechanism and rules, your account will be frequently banned or blocked. (Of course, even if you understand it, you still can’t avoid it unless you have tens of millions of fans.)

So how do we use Zhihu to efficiently attract traffic?

Then open your eyes and look below!

01. Understand account weight

In the "My" interface, you can see your salt value. The importance of salt value in Zhihu is equivalent to the Sesame Credit score of Alipay. Anyway, in general, everything depends on the salt value (look).

The salt value corresponds to the account weight. Simply put, the salt value is justice. The higher the salt value, the higher the account weight.

Every action you take will affect your appearance. Not to mention liking and commenting, they will definitely affect your appearance. I even feel that your browsing will affect your salt value. Of course, violations will also have their salt value deducted.

The biggest role of this salt value is to make your account weight higher. For example, if we both post advertisements at the same time and are reported at the same time, but my salt value is high and you are a new account, your account may be banned for 7 days while mine will only be warned, and even my posts may not be deleted. This is the advantage of a high salt value.

Therefore, our first step is to increase the salt value!

To promote and attract traffic on Zhihu, you need to use a high-authority account. If you already have a Zhihu account, and registered it early, and have a certain foundation, you can use it directly to maintain the account for backup. You can also buy an old number online and then bind it to your mobile phone. You can also register a small account for yourself, but please note that it must be bound to your own mobile phone number. Using someone else's mobile number is not recommended because there are too many restrictions. Complete the profile information, follow some topics, big accounts, like, and comment on some relevant content.

02. What are the methods for maintaining an account?

So how do you increase your salt value?

The higher the account level and the more answers you give, the greater your influence on Zhihu. The questions you answer and the articles you write are more likely to be included and recommended by Zhihu.

On the contrary, a small account with “three nothings” (garbled nickname, no avatar, no personal introduction, no or very little attention to issues, no fans and no following of others, no likes, no questions, no answers, is actually N nothings). If you start promoting right away, it will fail without any surprises.

Here is a suggestion. In the early stage of raising an account, you can like a few times a day, browse a few posts, comment a few times, and answer a few normal questions (the questions answered here must not be advertising in nature). If the salt value is low, it can be increased by 50-100 in a week. After about 1-2 weeks, when the salt value increases to 400 or even 420 or above, you can start to publish soft articles.

It is not recommended to use likes here, as the risk is very high. However, you can ask a Zhihu celebrity to help you like it, but the cost is often not small, so use it at your discretion.

03. How to write soft articles

First and foremost, the most important point!!! Focus on the key points!!! Try to provide high-quality content, don’t waste words!!!

How to choose questions to answer

Choosing a good question to answer is half the battle!

Assuming we want to promote Taobao, we will definitely choose topics such as part-time job, Taobao, shopping, mothers, college students, etc.

The best ones are those with dozens of answers, thousands, tens of thousands, or even hundreds of thousands of views. Questions with few answers, low weight, and decent attention are our main production areas.

Tips for answering questions

Zhihu will detect the time you take to answer questions, so don't copy and paste, just type it out if you can. Zhihu has an automatic save function, which is very convenient as it can save your answers to draft boxes instantly.

Add more spaces, more paragraphs, and make the formatting clear and easy to understand. Never put large paragraphs of text directly on the page, as it looks ugly. After you finish writing, read it yourself and only publish it if there are no problems.

Be sure to answer with a combination of text and pictures, and use some profit charts and emoticons to make the article more lively.

What should I do if I really can't write?

In fact, this is not the case. Everyone has written essays in elementary school. If you say you can't write, it's mainly because you are not serious and attentive.

If you really can't come up with a single word, go look at the highly-rated answers, see how others write, read a few more, and summarize them into your own. Don't copy it 100%. It is extremely taboo and disrespectful to the original author!

04. Tips for traffic diversion

1. First of all, you can put the official account in your personal introduction, provided that your salt value is high.

2. If your answer becomes popular, you can edit the article and include contact information, but don’t include WeChat. If you get reported, it’s a dead end.

3. Add the WeChat ID in the picture of the answer. Even if you are reported, it is still cheating. This is recommended for minor issues.

It is not recommended to cheat on likes as it is very risky. However, you can ask a Zhihu celebrity to help you like a post, but the cost is often not small, so use it with discretion.

4. Zhihu has a place to post ideas and leave contact information. It is relatively safer and you can guide them to see your ideas in your answers.

1. Be sure to write your answer in the form of a combination of text and pictures, otherwise no one will read it. It is also good to insert more pictures, and even add a few emoticons. For example, if this article of mine was all text, it would be boring to read and no one would want to browse it.

6. Execution is the most important thing. It won’t work if you work hard for three days and then rest for two days.

Related reading:

1. Zhihu’s operational strategy: What are the chances of fighting against content “entropy increase”?

2. Zhihu promotion and operation: How to become a Zhihu celebrity with millions of likes?

3. How to use Zhihu promotion to efficiently attract targeted users?

4. Zhihu’s 4 quadrants and 2 rivals!

5. Take these Zhihu promotion and follower-increasing techniques for free!

6.How do keep, Zhihu, etc. conduct user operations?

7. Understand the 4 principles of Zhihu community operation in one article!

8. Encircle and suppress the number one V on Zhihu!

9.How to do marketing promotion on Zhihu?

10. How to promote and attract traffic on Zhihu?

11. How to effectively promote and attract traffic on Zhihu? 3 key points!

12.How to do marketing promotion on Zhihu?

Author: Bai Xiaochun

Source: Bai Xiaochun's Theory of Evolution