iQIYI advertising case study in the catering industry: Lock in on the love of encounters!

iQiyi advertisements placed in the catering industry, lock in love and meet!

Investment and franchising can also be said to be a brand looking for partners for common development. Nowadays, Internet celebrity snacks or delicacies are everywhere on major short video platforms. This trend has been formed and is becoming more and more popular among young people. Following the Internet celebrity craze, brands have also begun to expand their operations and start investment and franchising to find partners, seeking a win-win cooperation.

Ai Yu Jian is a fruit tea brand that not only has a variety of drinks that users like, but also a variety of snacks and desserts. It is now placing advertisements on iQiyi, and its main purpose is to attract investment and franchisees.

The outer layer of the advertisement uses a picture of users queuing in front of the store, showing that the store is very popular and the brand is very popular. The brand and products sold are displayed in the picture, using the popularity of the store to attract users to join. The copy shows the "new way of playing with internet celebrities". Today's young users are more likely to follow the trends of internet celebrities. Many users will choose to try any place where internet celebrities check in. Moreover, internet celebrities are the ones who bring the most goods to e-commerce nowadays, so using "internet celebrities" is a guarantee of popularity of the store.

When you enter the advertising landing page, you will see the same product display and some featured products and basic information of some brands. Users who are interested in joining the investment can leave their information in the form below and submit it.

Advertisers can collect the information submitted by users in the background of the advertising account, and conversions can be achieved by maintaining the collected information of potential users.

In addition to this information, the landing page also has a lot of information about franchising below the form, as well as an introduction to the latest internet celebrity product "Internet celebrity durian snacks". The brand's products include food and drinks, which can meet the needs of most customers and are more suitable for afternoon tea, which feels very comfortable!

Summer is the bonus period for the "beverage" industry, and user demand is very high. Brands like Ai Yu Jian that offer both drinks and snacks should be more popular. Therefore, friends in the catering industry need to hurry up and place advertisements.