Overseas promotion and traffic generation: How to conduct marketing and traffic generation on Youtube?

The YouTube video platform is not like other social media platforms that allow for paid advertising and information flow advertising. YouTube is more about sharing useful information. Now SNS is increasingly focusing on video marketing methods, and many Amazon products have added videos! Video content marketing is also becoming a trend!

How to do video marketing on YouTube?

1. Create a channel. Log in to YouTube backend to create a channel, upload product videos that need to be promoted and categorize them. Use YouTube video sharing to increase brand awareness and accumulate traffic for conversion.

2. Write a channel introduction. Introducing the product’s keywords or brand name will help with SEO and increase traffic from Google.

3. Have at least 5 original videos. The first 5 videos should preferably be high-quality original videos, which can improve the channel's weight.

4. The video content is concise and clear, and the video content can intuitively present the story of your product or brand to users.

5. Prepare translations in advance. If there is dubbing, it must be spoken in English and the copy must be written in advance.

How to make your video stand out?

To sum up, there are two factors: production and editing.

Information is the most important component of a good video. A business story? New products coming to market? Making product samples? Etc., etc. It would be more logical to determine the key points to share, write them down and edit a simple script.

illumination

If you don't want to spend money to hire a professional video shooting team, then how to set up the light is a professional knowledge that you must learn. It is best to avoid shadows. Knowing more professional lighting methods in advance will be a great help for you to shoot high-quality videos.

sound

The sound quality determines the workload of post-production. Using a lavalier microphone to record the sound separately is a good way to save money, time and effort. Once you publish your YouTube video, don’t forget to leverage other social platforms. Share your videos on Facebook and Twitter to get fans to subscribe to your channel.

The above tips can help you shoot good videos and promote products. But like any other social platform, don’t forget that quality over quantity is important when uploading videos.

Increase YouTube video exposure

It is very important to increase exposure and let users discover your video. First of all, you need to pay attention to:

Make sure your keywords are at the front of the title. Adding keywords after the colon will also help strengthen the title.

The description should include the complete URL and as many keywords as possible. The tags must include relevant keywords. This will increase the page's subscriptions, visits, and comments, and improve video exposure.

Types of YouTube Marketing Videos

Build brand impression: Give target audiences entertainment experience and sense of participation.

The seller’s initial goal should be to increase video exposure and brand influence by creating entertainment experiences, user teaching, and influencer recommendations.

Make instructional videos

The product knowledge that sellers possess serves as expert-level advice to many consumers. This is one of the simple ways to create content that aligns with your brand. Instructional videos are usually longer, with an average length of about 7 minutes.

Entertainment Videos

Entertainment videos tend to go viral. Humorous, entertaining, or spectacular videos can be very effective in attracting users.

Internet celebrity recommended video

One of the easiest ways to expose your brand to potential new target users is through influencer testimonials. If a product is recommended by a YouTube celebrity, user awareness will increase rapidly.

Product Reviews

Product review videos have a more down-to-earth feel. Sellers need to control the timing of releasing such videos and provide the best testing experience to customers who are already interested in the product.

The above are some introductory tips for Youtube marketing . Some companies that want to test the waters overseas can first test the market with a small investment and continuously improve and perfect it.

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Author: Xinrui Society

Source: xrsmedia