Let me talk about new media. I will always work in new media because…

First of all, I would like to state that this article is not intended to be a fight...

It’s not normal to quarrel with each other in the Internet circle. You quarrel with me and I quarrel with you. Quarreling is healthier and we can all become Internet celebrities together. I'm sorry, we still need to have more positive thoughts. Everything has two sides, and the Internet is an open world that allows freedom of speech. Everyone is just expressing their own opinions. After you have read this article, we still welcome all kinds of complaints, criticisms, laughter, and of course support.

As I said before, I am not writing this article to quarrel with others...

• First of all, there is nothing to tear apart, and it is not a big cast;
• Secondly, I am only here to borrow a hotspot;
• Finally, I have something to say.

First, let’s talk about new media .

First of all, I want to say that new media is the product of the development of the times.

With the development of mobile devices such as mobile phones and network environments, people's Internet habits have gradually changed from the PC Internet era to the mobile Internet era. People who were previously bound by PC computers and had to be "locked up" at home, in the office, and in Internet cafes can now embrace the Internet at any time in almost any scenario. The oppressed people then greedily enjoyed the "free" Internet life, resulting in an explosion of information and a demand for mobility.

The Chinese people’s business mindset has always been: where there are people, there is business, and to do business you have to promote it, so new media came into being.

Just as the industrial age came, anyone who doubted and denied it was crushed by the "wheel of history". Similarly, when the Internet age came, no one said that they would never work in the Internet again, or said that the Internet had harmed so many people. Why do people start talking about all kinds of things when new media comes out? (Please read according to the rhythm of the seven-character poem: 2-2-3)

The culprit is actually the new media itself. Let’s take a look at the analysis below:

• Information is fragmented . Everyone can speak out. Anyone can create a public account and register a Weibo account. Then, they can publish all kinds of opinions openly. As long as they do not violate the law, they have the chance to be seen by others. Fragments of your words and mine are flying everywhere.
• The fast speed of transmission , the openness of social platforms, and the optimization of the network environment have provided the right time and place for the rapid spread of information. In addition, as we are used to surfing the Internet, we have gathered the right time, place, and people. Therefore, with a swipe of the finger, the information is sent out, and with a click of the finger, the information is spread, which transcends time and space.
• Brand individualization , fragmented information and rapid dissemination have led to the formation of various individual brands. As long as you have a distinct personality and unique services, you can be quickly discovered and noticed. Of course, there are also all kinds of cats and dogs taking the opportunity to bark, such as new media dogs like us, woof woof woof woof woof woof... (I think some dogs can definitely understand)

Second, let’s talk about the trend of the new media industry.

I dare not say how long WeChat can survive, and I can’t predict how long Weibo will die...

So how do we talk about trends?

Have you ever heard this saying? How far we can roll depends on how far our thoughts take us.

Yes, let’s talk about thinking.

I have never thought of new media as just scrolling through Weibo or Moments, or writing jokes or editing content, or even fighting or taking advantage of situations... but rather it is a form of mindset development.

• Browsing Weibo and Moments is to better understand the world and the people around us~
• We write jokes and edit content to spread our ideas through what we think is a suitable medium.
• Fighting and leveraging are to attract attention in a way that we think is better~

Behind all these actions there is a kind of thinking: discovery, analysis, thinking, summary, trial, optimization...

The environment is changing, technology is changing, times are changing, people's needs, habits, and lives are also changing. Only changes in thinking can adapt to the changes of the times. The only thing that remains unchanged is that everything is changing, so it is called a trend.

Third, let’s talk about the people in the new media industry.

For example:

I am Baozibabi. I graduated in 2009 and worked in sales for 4 years (3 of which were selling insurance). In early 2014, I entered the mobile Internet industry and started to get in touch with new media; no, I started to get in touch with WeChat.

In July 2014, the number of my WeChat friends exceeded 700. I now have 5,040 friends on WeChat (the number was full a month ago, and I’m constantly deleting and adding people), of which over 3,000 are related to new media.

After more than a year of hard work, the experience I have accumulated is summarized into words, which also allows me to search for 10 pages of content when I search for "baozibabi" on Baidu (there may be differences due to different regional search rules, I have personally tested 15 pages).

I accidentally pretended to be a cool person, but actually I wanted to play the role of a loser and then make a counterattack. I want to thank new media for giving me the opportunity to find my life direction and realize my self-worth. Although I didn’t marry a beautiful, wealthy woman, and haven’t become a CEO yet, and am still far from the peak of my life, I am indeed very happy, fulfilled, and full of hope on this road of no return for new media…

The articles mentioned at the beginning of this article all mentioned the daily life of new media practitioners. In order to avoid being too pretentious, I will omit my daily life. Apart from occasionally answering various questions, discussing various cooperations and being selected by headhunters, the rest of my work is similar...

So what are the people in the new media industry like?

• Dare to break through or be eager to break through yourself . As a new thing, new media actually does not have much experience to follow, so practitioners are basically half-way practitioners, so most of them dare to break through their previous selves;
• I love learning so much that I cannot help myself . Whether it is an article or a piece of news, I can absorb and incorporate it into my knowledge base, digest, absorb and apply it. There is no distinction between the old and the young, the inside and outside of the industry, the high-level and the grassroots...
• Doubi has no moral integrity but has a bottom line . Doubi is not a psychopath, but a spirit of courage to laugh at oneself and digest pressure. He makes shameless content but retains the quality of a bottom line, does not break the law and does not harm others...
• Curious, fun and positive , full of curiosity about new things. New media has never been about doing well, only about playing well. Every day I discuss with a group of new media partners how to play and be played. No matter what, the majority of friends are those who spread positive energy.

postscript

Finally, I would like to state that this article only represents my personal opinion. As for whether new media is good or bad, it’s up to you who cares. Anyway, I haven’t seen many good ones come out to brag, like me.

Before writing this article, I asked a few questions in the circle, wanting to understand the views of my friends on new media. I compiled some relatively high-quality comments and attached them at the end of the article.

I swear to the lamp, there are only two negative comments (“New media is too difficult” and “How can we do new media well”), and all the others are similar to the following. It feels great to have so many like-minded friends. My friends are so cute, and I feel so happy. Finally, muah…

Appendix: Wonderful comments from the majority of circle friends

Innate talent and mission (by Tusenpo)

Seeing my thoughts and words explode in the circle of friends gives me a sense of accomplishment, and my own wonderful ideas have a carrier to display (by Xu Guangkuo)

I'm just getting started! I studied physical education, so I did this out of curiosity. Doing this makes me more focused, and I will continue to work hard! (by Stone)

Because I always like new things (snickering) (by Chunhe)

Do you need a reason to like someone? (by Tianrandai)

For me, one benefit of the new media industry is that the connections between various departments are strengthened. The disappearance of this sense of distance makes it easier for people to learn knowledge at higher levels. I hope I can gradually become a more versatile person. (by Awoo)

The biggest charm of new media is: keeping up with the times and trends, and becoming a celebrity in the future. The biggest gain is: being able to write articles, use PS, and have the perspective to analyze problems. (by Dazhi)

Because apart from working in new media, there is no other suitable way to happily show off, to have fun with others, to try hard to show off, until finally being awesome (snickering) (by B Jun)

The new media industry has given me a broader perspective and a group of interesting and fun partners (by Echo III)

After getting in touch with new media little by little, the biggest gain is that my sensitivity is getting stronger, my imagination is getting bigger, and my thinking is getting more agile (by Dandan)

I don’t like new media, but I have to do it well (by Wang Xigua)

First of all, most people in this industry are relatively new, so they are clashes with relatively new ideas; secondly, new media can really expose you to a wider range of knowledge, including marketing methods, communications, and the latest perspectives. Although I am not in this industry, I can feel that this industry is shining. (by Alley Liyang)

Informative, interesting, and full of stories (by An Qing)

I hope to learn new marketing techniques and new business ideas from new media! There are so many, new media is simply all-encompassing! (by is here)

A fresh world is within reach, charming copywriting has a good reputation, the body's policies are integrated with collective strength, and doing good things is based on the original intention. (by Jing)

Interest, original intention (by Xixizhou)

Learned to think about problems from other people's perspectives (by Yu Qinghao)

I work as a copywriter. I think I like the word "connection", connecting the interesting things you know to form something new, and then convey it to other people. Then your content will have its own soul, and the attention it attracts and the feedback it gets will make you feel satisfied. At the same time, the things learned are also very interesting. You know how to attract attention and how to grab the most interesting and useful things in the chaotic ocean of the Internet. Then I think this kind of interesting and creative marketing has, to a large extent, overturned the fixed thinking that the traditional advertising industry has given people. The more interesting people's thinking world becomes, the more challenges we will face. That's a great thing. (by Wanwan)

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