How to operate CPD delivery? There are these processes!

First, let’s have a general understanding of account opening.

There is another important step before opening an account, which is to list the APP you operate in the market. Different industries have different requirements, but generally they require business licenses, software copyrights, ICP filings with the Ministry of Industry and Information Technology, application market guarantee letters, and application store authorization letters and other certificates.

In the account opening step, there are direct customers and agents.

Direct customers mean that the application directly cooperates with the application market and applies to the market for independent account opening through email and other means. This account opening method requires you to plan and adjust the background and bids yourself.

Agents open accounts through channel dealers. This type of account opening usually has rebates. Each app store has its own agent, so you can directly contact the exclusive agent of the app market.

However, things are different in the Huawei market. If optimizers want to do CPD delivery in the Huawei App Market, they can only apply via email, and payment can only be made after the application is approved.

After having a certain understanding of the account opening method and preparations before opening an account, we will take the specific steps of CPD delivery of Xiaomi App Store as an example to explain in detail the work that ordinary optimizers need to do when doing CPD delivery.

1- Open an account

For Xiaomi App Store, if you want to promote it, just log in to e.mi.com or dec.xiaomi.com and register in the backend. There is no need to sign any agreement.

Game apps need to contact Xiaomi Games first, then log in to the website to register, and send an email for review. For non-gaming purposes, you need to contact the core agent to communicate and approve the account opening before proceeding with matters such as recharge and invoicing.

2- Top up

The recharge process for gaming apps is as follows: transfer money into Xiaomi’s official bank account – submit an application in the background – start creating ads after the application is approved.

Things to note when making payments include:

(1): Individual payment is not supported. The registered account company name must be the same as the payment company name.

(2): The recharge information must be completely consistent with the payment information. The system will automatically recharge after confirming the receipt, regardless of holidays, etc.

(3): After the recharge is completed, the recharge company can view the amount in the "Available Balance".

As for non-gaming apps, recharge invoicing is the same as account opening, and you need to contact the core agent.

3- Invoice

The invoice types that Xiaomi App Store can provide are special VAT invoices/ordinary invoices, and the invoice content is [ Information Technology Service Information Service Fee]

4- Create a new promotion plan and set creative ideas

The steps are:

(1) Go to “Advertising Management” and create a promotion plan.

(2) Fill in the plan name, CPD delivery date and daily limit.

(3) Save the plan, return to "Advertising Management", create "Ad Creative", and make a bid.

When filling in the promotion plan information, please pay attention to the following items:

(1) The name is used only to identify the promotion plan and facilitate app store management, and will not be displayed to users.

(2) The date must have a start date and an end date.

(3) The limit is the daily budget setting. If the promotion expenditure exceeds the limit on a certain day, the plan will be automatically paused.

When creating "ad creatives", optimizers need to know the following points:

(1) The ad name is the same as the campaign name and is used only for identification and management purposes and is not displayed to users.

(2) Creative type means choosing the placement location. You can and should only choose "App Distribution", "Information Stream Ads" or "Banner Ads". The payment model for different creative types will also be different.

(3) Advertising bid, which is the fee a user needs to pay each time they download the APP.

5- Data Analysis

Once CPD permissions are enabled, the APP can start bidding. After the advertising bid is completed, relevant personnel can analyze data such as consumption, exposure, and downloads to obtain APP-related data.

Author: LeXiang ASO

Source: LeXiang ASO