Weibo Fans Advertising Copywriting Method and Placement Suggestions!

To run Weibo Fans Channel advertising , whether you are an advertising optimizer or an advertiser who chooses to run advertising on Weibo Fans Channel, you need to create creative advertising copy. To make things easier for everyone, advertisers can choose an advertising agency with high-quality services to place advertisements, and work with advertising optimizers to determine the creative content of the advertising copy.

In order to ensure advertising effectiveness, advertising optimizers and advertisers need to communicate in depth to determine advertising marketing goals and the content of marketing activities.

Next, I will reveal to you how to write advertising copy for Weibo Fans Channel and the starting point of the advertising copy!

Weibo Fans Advertising consists of three parts: text + pictures + promotional links!

1. Copywriting

What kind of Weibo Fans ads will be popular with users? Of course, it is the kind that can bring benefits to users, or provide users with efficient services, help users solve certain common problems, etc.

When we write advertising copy, our creativity should start from the user's perspective and describe the advertising copy based on user pain points and product advantages.

When users use Weibo to browse the latest content, they will pay attention to content related to "me", so we can describe the problems that the public often encounters and tell the audience that this problem can be solved, and we can also provide users with high-quality solutions!

Copywriting secrets - "Talking about dialogue": Emotion + discount + beautiful pictures increase the possibility of advertising interaction

Weibo bids are closely related to quality. Good quality means good interaction rate. The higher the quality, the lower the bid for Fans Tong will be. Therefore, it is extremely important for advertisers to improve the interaction rate of Fans Tong through copywriting and audience optimization, thereby improving the overall advertising quality of Fans Tong.

Choosing the right target audience is the basis, and what to say to the target audience is even more critical. The design of copy is the biggest difficulty in Fanstong advertising. It is not something that can be learned overnight. It requires a lot of learning and reference, and effective planning based on the characteristics of one's own products.

Unlike traditional advertising, the content of native advertising such as Weibo Fans is often either useful, interesting, or informative (often very tempting special offers). Not only will it not disgust people, but it will also arouse users' interest and is more likely to encourage users to further forward and share.

2. Pictures

The pictures here refer to the advertising pictures. In terms of advertising pictures, you can choose the display style of the advertising pictures. After all, the advertising pictures of Weibo Fans are selected according to the advertising display style. If it is a nine-square grid, then we need to prepare 9 pictures. If it is a large picture, we only need to prepare the corresponding advertising creative materials!

When making advertising creative materials, they should be based on the content of the advertising marketing activities. The advertising images should be consistent with the content of the copy. Having suitable and better pictures will also increase the marketing atmosphere and make users pay more attention to the advertising content.

When choosing images for advertisements, we can also choose corresponding color combinations based on the products being promoted. For example, images for restaurant franchise advertisements can be red, while images for finance can use calm blue/green. Regarding specific color combinations, advertisers can discuss them with advertising optimizers and advertising designers.

3. Promotional links

The promotion link is based on the advertiser's promotion link.

If we want to gain brand exposure, we can promote our marketing activities through advertising content. If it is about promoting a Weibo account, we can add guiding text to our advertising content to encourage users to pay attention to the company's official Weibo account.

If you want to sell products, you can promote JD.com/Taobao stores, and users can purchase products after clicking on the ads; if you want to collect customer orders, we only need to describe the services that the company can provide, and add a corresponding "form" form. After users click on the ad and are interested in the content of the ad, they will fill in their contact information!

Delivery suggestions

1. The material and the idea are consistent

Materials and creativity complement each other. Therefore, in creative writing, we must meet the needs of the crowd, be guided by factual data, and avoid self-satisfaction; in the selection of materials, we must be able to enhance the creative effect.

2. The landing page can carry traffic

The landing page is the key to conversion. It is recommended that, while keeping in line with creative needs, heat map tools can be used to analyze the user's behavior after visiting the landing page, to understand which content on the landing page attracts the visitor's attention, and to perform targeted optimization to improve the conversion rate.

3. Combine with the scene to make the advertisement "just right"

That is, on the basis of accurately positioning the target audience, we need to design materials that are highly integrated with the scene according to the audience’s current time period, geographical location, weather conditions, usage (media) scenarios, etc., so as to ensure that the advertisement fits TA’s needs and improve the attractiveness and click-through rate of the advertisement!

4. “Targeted” rather than “misplaced”

That is, before launching, analyze the media tone, channel category, page content, etc., and then place the company's promotional information around highly relevant channel types and content.

Related reading:

1. Sina Weibo Fans Account Opening Fee! Fantong FAQ!

2. Introduction to the display formats and prices of Weibo Fans Advertising!

3. What is the billing method for Weibo Fans Pass? How to place Weibo Fans Ads?

4. Weibo Fans Advertising Case Study: Beauty and Plastic Surgery Industry!

5. Weibo Fans Advertising Case Study: Children’s Photography Industry