How to create a hit product? Tips for creating hit products!

Hot seller? The phrase that everyone likes to hear the most is also what the boss likes to ask when recruiting: Can you create a hit product?

Many sellers are envious when they see others receiving hundreds of orders a day and earning tens of thousands of yuan a month. They think that they are really blessed by God and complain about why they don’t have such good luck.

But there is no such thing as innate good luck in the world. It's just following the rules, optimizing and improving little by little. Not only are mistakes not allowed, every link must be almost perfect.

Three characteristics of a hit product:

1. The powerful drainage ability of attributes

Everyone wants to create a hit product, but not everyone can succeed in creating one. The first step to becoming a hit product is to have a strong ability to attract traffic.

Where is the product's powerful ability to attract traffic reflected?

Click-through rate: The click-through rate of a hit product will never be lower than that of its peers from the very beginning, and will generally be maintained between 1-2 times that of the industry. If it is higher, the explosion will be faster.

So, how do you maintain a high click-through rate?

You can start with the selection of keywords, time of delivery and region.

2. Continuous transformation capabilities

The high click-through rate of a product meets the first condition for becoming a hit. If it wants to truly become a hit, it also requires sustained conversion capabilities.

How to identify the baby's transformation ability?

From the three data dimensions of conversion rate, collection rate, and add-to-cart rate.

As the number of visitors increases, the conversion rate will be greatly affected. If the click-through rate of the product is high but the conversion rate cannot be increased, it can only be regarded as a traffic-generating product. The characteristic conversion rate of a hot-selling product is that its shopping cart conversion rate is always the highest, and we can improve this conversion rate through subsequent customer service guidance and shopping cart marketing.

So, what does it mean to have sustained conversion capabilities?

For example:

Product A: 1 order on the first day, 2 orders on the second day, 5 orders on the third day, 10 orders on the fourth day…

Product B: 3 orders on the first day, 3 orders on the second day, 3 orders on the third day, 3 orders on the fourth day…

It is clear that A has a sustained conversion rate and is growing at a faster rate. As the popularity and sales of A increase, search engines will also determine that consumers prefer A, so they will give A more exposure. Just like a snowball, A's sales will increase.

Therefore, creating a hit product must be done step by step. All product data must show an upward trend over a period of time so that it will be easily valued by the algorithm and gain more free display opportunities. Generally, a cycle is 15 to 20 days. During this period, you should try to improve the above three data. If there is no improvement within a month, you can basically give up.

3. Data Magnitude

In the later stage, search engines will determine whether a product is popular with consumers by not only examining popularity and sales growth, but also factors such as reviews, after-sales service, and repurchase by old customers. Therefore, a hot-selling product must not only have sustained conversion capabilities, but the product and the store itself also need to have a good after-sales and other basic infrastructure, so that the sales of the hot-selling product can be sustained.

So, the question is, to what extent does the sales volume have to increase to be considered a hit?

Here is an example:

Product A: The original sales volume was 100, and it increased by 500 in one month;

Product B: The original sales volume was 1,000, and it increased by 5,000 in one month;

The two products increase at a similar rate, but B has a clear advantage in terms of magnitude. The larger the order of magnitude, the more reliable the algorithm will find it and the higher the weight it will give it. If your product has already crossed the first two key points of success, you don’t have to rush to build it up. Just do a good job of providing basic store services, such as after-sales service, purchases by old customers, repeat purchases and other data, and ensure that you have the largest promotion budget within your capabilities. As for the scale, just let it be! As the store grew bigger, the scale naturally increased.

Summarize:

In conclusion, the three key points to creating a successful hit are:

1. Product attributes have a powerful function of attracting traffic. This is why we need to test products when investing energy in creating hot products. If the product attributes are not good, it will be difficult to become a hot product no matter how much money is spent;

2. The product has continuous conversion capabilities. Here is a little trick: let the product maintain a faster growth rate within a certain period of time, get more display opportunities, and improve conversion;

3. To reach a certain quantity level, this depends on the comprehensive operation capabilities of the store. Building scale takes time, so just do it within your own capabilities.

Six steps to create a hit

Because the actual benefits brought by a hot-selling product are far more than the sales it achieves. It is also a powerful stimulus to store traffic and can win a steady stream of attention for the store and brand. It can help you complete the development of overseas markets in a very short time and win a place for yourself in the field of cross-border e-commerce.

Here comes the point! So how do you create a hit product? Next, let’s discuss:

1. Product Selection

As the name suggests, a hot-selling product is a product that sells well, so product selection is of course the first condition.

In fact, the success of cross-border e-commerce operations requires many factors, including talent, capital, and choosing the right platform to operate. However, I believe that the first step to doing a good job in cross-border e-commerce is to choose the right products.

Specific suggestions for cross-border product selection are as follows:

The purpose of correct product selection and the core requirements of cross-border e-commerce product selection are: high-quality products, advantageous prices, compliance with cross-border sales characteristics, meeting the needs of target overseas markets, and highlighting one's own unique competitive advantages.

It is also a good choice to control the purchasing and even production channels as much as possible and make some localized improvements to the product itself. It is recommended to choose products that are closely related to life, preferably products that have a very high usage rate among domestic and foreign users and that do not have much usage difference due to cultural differences. What a hit product pursues is sales volume, so niche cultural products need to develop separate operation plans and are not included here. The products selected to create a hit product must be popular products related to food, clothing, housing, transportation and entertainment.

2. Product Pricing

Product is the primary condition, and price is one of the keys to success. Hot-selling products are those that sell in large quantities, so the price needs to be attractive to better stimulate purchases. When choosing a hit product, you must pay attention to the price, which can reduce the profit moderately and achieve profitability through attention and traffic.

In addition to network operation resources, operators have good control over production and order tracking due to geographical advantages. The compression of costs and profits can create an advantage in price. Whether overseas or in the mainland, consumers will compare prices from different stores. Prices need to be attractive enough to impress more consumers. This is true worldwide.

3. Image Processing

If the product and price are the “style” of a hit, then the picture must be the “explosive” that will ignite buyers! This is an era of looking at faces and reading pictures. Pictures have of course become the primary condition to attract buyers' attention. The processing of pictures is not about complexity, but about attracting attention. How to make your product the first to catch the eye among many commodities is a problem that must be considered.

If your customers are in the Asian cultural circle (East Asia, Southeast Asia), product images need to focus on user experience, production style and brand characteristics. If the target customers are from the Western cultural circle, the design of the product images needs to focus on practicality, preferably with a completely white background and showing the products from multiple angles. In addition, the simple, modern and fashionable design is quite universal.

4. Promotion and Operation

Everyone knows that even good wine needs to be hidden within a bush. In the era of big data, countless pieces of information are drowned in the rolling data, let alone overseas where there are cultural differences.

Operators can purchase advertisements on their platforms, pay attention to data collation, and summarize the number of clicks brought by the time period and location of advertisement delivery. This is especially important to note because there is often a time difference between operators and customers, and the usage habits of target consumers should be the main focus.

5. Optimize your listing

Optimize your listing, from keywords to titles, don’t miss any details.

Optimized listings can play a good role in attracting traffic. Operators need to compile and sort out keywords that suit them based on their product features and platform data, and then match them and distribute them reasonably in the listing titles.

But it should be noted that the selling point of the product must be reflected in the listing. This is the key point that distinguishes you from other products and is likely to hit the user's pain points, thereby making them place an order.

6. Stocking

If product creation is the basis for a hit, then sufficient inventory is the final step in making it a hit.

In addition to spot inventory, continuous product updates and research and development are also very important. Regardless of the online shopping platform, continuous transactions and clicks will allow the seller to be recognized as a high-quality seller by the system and users.

If you don’t know how to select products, set prices, and how to quickly create a hit product, you can choose an efficient promotional platform to help you create a hit product.

Things to note when operating a hit product

Be careful to avoid infringement when selecting products

Finally, I would like to remind everyone that when choosing products, you must not take chances and sell infringing products. This may be profitable at the beginning, but once reported, you will face the tragic ending of listing removal and account freezing. In the end, you may lose all the money you earned before, which is not worth the loss. Moreover, financial loss is only one aspect. Once a seller becomes dependent on infringing products and develops a speculative mentality, it will be difficult for him to return to normal operations. This mentality will restrict all aspects of his future operations.

Author: March Dream

Source: March Dream