Toutiao’s passive traffic and customer acquisition method, here are the tricks!

There is a saying in the Internet circle: "In the era of fan economy, traffic is king!" In the actual process of doing projects, many friends will encounter the problem of lack of customers. Although the project or product is great, if there are no potential customers on hand, it will inevitably not work. Therefore, traffic generation is a top priority for bosses who are doing projects or starting companies. Just imagine that if a company wants to survive in the long run, it must have stable performance, and if it wants to make continuous profits, it must rely on a steady stream of customers. Especially in the current situation where traditional industries are not doing well, it is necessary to use online promotion to generate passive customers. This is the way to operate in the long run.

Speaking of traffic generation and promotion, I would like to recommend another high-traffic platform - Toutiao. Most people who run self-media use Toutiao, because Toutiao is one of the top platforms in terms of traffic among so many self-media platforms, with a user base of 260 million. So whether you want to make self-media income through Toutiao or use it to attract traffic, it is a platform worth using. In June of this year, it ranked first in the industry with 120 million daily active users in comprehensive information.

The above is a brief introduction of Toutiao by the author. Next, I will focus on sharing how to attract traffic and promote through Toutiao . Currently, Toutiao also has search traffic within itself. You can also use hot words to layout related long-tail words for passive search traffic.

This article mainly shares several aspects:

First, headlines and data analysis

How to write a hot title

Before we decide to promote on a certain platform, we must first understand how to write articles on Toutiao to achieve more than 100,000 reading data. From the perspective of self-media operations, a popular article depends on several points: title, cover, and popular materials. Of course, people who work in self-media understand these basic concepts, but the core is that you need to conduct in-depth research and find the basic rules of relevant explosive articles.

The author has made an in-depth analysis. If a headline article wants to reach 100,000 views, the title must first be written in three paragraphs. Here, let’s analyze the two articles circled in red in the picture above:

Title of the first article: Without a single drop of blood, the Chinese women's volleyball team easily defeated the Kenyan team and won eight consecutive World Cup victories

The second article title: Hong Kong police officer Liu Sir may settle down in the mainland! His wife used mobile payment for the first time, cute self-deprecation

A few points can be summarized from these two articles:

1. Article title score 3 paragraphs

2. Paragraph marks can be replaced by spaces

3. The title needs to be eye-catching but not exaggerated

4. Be good at using exclamation marks to attract readers’ attention

In addition, if you have time, you can also check whether the articles with high comments on the headlines all have titles similar to this, and whether they all conform to the four key points of writing titles summarized by the author. This is one of the techniques for using highly commented articles to summarize the writing ideas of popular articles.

Analysis of hot words in headlines

Here I will explain how Toutiao's search traffic comes from. In the backend of Toutiao, there is a function called: Media Lab. This function can be regarded as a big data analysis assistant for the Toutiao platform. The people who do traffic generation will carefully plan every article they post.

Layout idea: The title contains precise long-tail search terms + matching original and relevant high-quality content.

Here, taking the keyword search "entrepreneurship" as an example, the keyword heat index can be directly seen through the data growth trend chart. The higher the heat index data, the more people are searching.

The heat index includes several dimensions: the heat value of the keywords contained in the articles on related topics is obtained by comprehensive data such as reading, sharing, comments and collections. Simply put, when users read entrepreneurial articles and the number of likes, readings and comments is high in a certain period of time, this will drive the overall heat value of the keyword "entrepreneurship".

Let me show you a picture. This picture looks similar to the interface of Baidu Index. This is the related word analysis chart of Toutiao’s internal search engine. Entrepreneurship is the core keyword. The closer to the inside and the larger the circle, the more popular words, such as: cover face, post-90s, credit card, failure, etc. are all popular search terms.

Starting with this idea, we go to the Toutiao search bar and search: "Post-90s". We can tell whether it is a popular word by searching. The author found that most of the articles with "Post-90s" in the titles are highly commented articles, so if we follow this idea, it is not difficult to create a popular article.

Second, content editing skills

Writing content is a weakness for most people. Not many people can really write original articles, so it is recommended to write pseudo-original content. You can directly find popular articles on related topics through some self-media hot article collection websites, and then use pseudo-original tools to modify them in batches.

I recommend a few platforms: Taojinge, Yizhuan, Wei90, etc.

Note: These platforms require payment, with a monthly subscription fee of around 50 yuan. Generally, people who work in self-media will use these websites.

Third, precise drainage routine

Finally, let’s talk about the specific methods of attracting traffic to Toutiao.

There are two types of traffic diversion: private message traffic diversion and bottom expansion link traffic diversion

Private message diversion:

For example, if an article is about topic A and you want to attract users' attention and inner desire, you can use the method of giving away free e-books to attract traffic.

Leave a message at the bottom of the article: Private message: XXX, free XXXX

That is to attract traffic through private messages. To use this method, you need to add relevant keywords and guide words in the background private message function. When fans reply to the keywords in the private message, an advertising slogan will be automatically pushed, thereby attracting Toutiao fans to WeChat or QQ.

Expand link traffic:

This is the recommended link at the bottom for more information. Add a promotional link in the extended link and leave the website address. You also need to write a guide sentence at the bottom of the article to better guide fans to click on this link, thereby directing traffic to other websites.

Okay! The above is the operation method of Toutiao account traffic brought by the author. I hope it can help some friends who are doing traffic and projects. If there are any points that are not summarized, please leave a message in the comment section below. Thank you for reading.

Author: Fengzi self-media

Source: Fengzi We Media