How to attract traffic through Weibo search ranking?

There is an old saying that good wine needs no bush, but is it really so?

In this era of information explosion, there is too much information and no one has the energy to filter it all. Just like when you shop online or order food online, more people will choose stores with higher sales or higher ratings, and only these stores with high sales or high ratings will be known to people. As for those stores with low sales and no ratings, even if their products are good, how many people know about them?

Nowadays, the rankings of various platforms and search engines are basically based on two points: weight and money.

Therefore, if you want to make your products known to more people, improving rankings is a good way. The following will explain how to do Weibo search ranking.

1. Weibo search ranking rules

As mentioned earlier, Weibo is a social + search + media platform. Now we need to make full use of the search ranking rules to obtain more traffic.

1. Account weight: Gold V>Blue V>Orange V>Expert>Ordinary Account, and then determined by the number and quality of fans. If you have the conditions, you can apply for certification and V. It is very easy to get Orange V.

2. Keywords, nicknames, personal tags, and the degree of overlap of keywords in blog posts. The higher the overlap, the higher the ranking. Therefore, the nickname of your account can be a combination of long-tail keywords, and relevant keywords can be added to personal tags, and the blog posts you publish should also include relevant keywords.

3. The number of likes and reposts has an impact on almost every platform and is the best area for external intervention.

4. The more recent the blog post was published, the higher the ranking will be.

2. How to do it?

1. Mining keywords

Try not to choose broad keywords, such as beauty. For such keywords, even if your account weight is high, your ranking will be squeezed down soon. So try to choose a niche field, and then combine long-tail keywords.

Example: keyword "nail polish", then we search on Weibo.

First, you will see various keyword combination recommendations in the search drop-down box. These combinations are relatively common searches, accurate enough, and not very competitive. Of course, if you can come up with a better combination, that's fine too.

2. Analyze peers

After selecting a keyword combination for search, first check to see which peers are doing it, and then look at their account weight, number of likes, posting time, etc. Looking at these will help us continue with the following ranking.

3. Post a blog post

There are two main forms of blog posts. The first is fresh news:

Choose the keyword combination you want to make, and then match the pictures and videos yourself. The text content must be original, and then include relevant keyword combinations in the content. You can include two or three combinations at the same time, so that you can use two or three keywords in one advertisement. If there are related topics, include the topics as well. This method is also the main one.

The other type is the headline article, which we will not consider here for the time being. Of course, if you have enough ability to write a good article, the exposure will definitely not be low.

4. Ranking

After the content is published, check your account to see if it can be displayed through search. If it can, wait 10 to 20 minutes to shua some likes, and then wait another 10 to 20 minutes to shua some reposts and comments. The number of shuas will be determined by the top three search rankings.

If the top three accounts have relatively high weights, are published recently, and have a decent amount of likes, then don’t post too many at once, otherwise the account won’t be able to handle it. You can do it in batches.

Does it suddenly feel simple? Yes, it is true. The search ranking rules of various platforms are basically the same. If you want to have higher exposure, you can’t do without brushing. However, you do need to master the skills to do it. Don’t be cheap when doing it. Try to choose high quality to improve your ranking without damaging your account weight.

3. Maintenance

1. There is no business that makes a lot of money. Even if our ranking goes up, we still need to maintain it. When your ranking is squeezed down, you need to like it again. This is the main method.

2. Don’t refresh every day. No account can bear it. Just maintain one post for a while, usually three to five days .

3. Interact with fans , and of course pay attention to peers in the comments. If there are peer advertisements, delete them as soon as possible.

4. Dominate the screen

The principle of so-called screen domination is similar to that of Baidu screen domination. Let’s put it this way. If an account only runs one advertisement every three to five days, and the keywords cannot be fully covered, what should be done?

It's nothing more than preparing a few more accounts. When you operate four or five accounts at the same time, is it difficult to rank the keywords in the niche areas? It's nothing more than a matter of money, and the cost is not high.

5. Conversion

It is not without reason that the new media is transforming from "traffic is king" to "content is king". High exposure does not necessarily mean high returns, especially on the Internet. Your conversion rate is often based on your content. I have repeatedly emphasized before that your content must be original. It is not just about improving rankings, but also about how you can make users pay for your products.

Author: Tianwenge

Source: Tianwenge