I have summarized 8 ways to attract traffic from Douyin

When the graphic and text fields and other fields are facing traffic depletion, short videos have emerged as a new force and continue to be popular. As of July this year, Douyin’s daily active users have exceeded 320 million, and its monthly active users have exceeded 500 million. It is currently a rich mine of traffic, and personal WeChat accounts are the best vehicle for managing private domain traffic and continuously tapping into its value.

Therefore, in this era of stock competition, using Douyin to attract traffic and using WeChat to manage traffic is an extremely effective means.

Therefore, today we have sorted out the 8 main ways to divert traffic from Douyin to WeChat, and explored the various possibilities of private domain traffic diversion with the majority of private domain players.

1. Signature Information Area

The most common form is to leave a personal WeChat account in the signature information area. The reason why this method is more common is that the location is conspicuous and can be seen by clicking on the personal homepage.

In terms of the word, for security reasons, of course, "WeChat" will not be used directly. Instead, it will be replaced by homophonic words or icons such as Wei, Wei, V, red heart, and core.

Some people also use Chinese characters directly instead of WeChat ID numbers.

In addition, generally speaking, the effect will be better if you add a bait next to the WeChat account, such as adding WeChat to send information or adding WeChat for consultation, etc., giving the audience a hook to trigger action.

There are also various settings that are more hidden in the data area.

For example, in an account that explains wealth knowledge, the Douyin account is actually the WeChat account. The "bid winner" will prompt the audience to "click on the Douyin account above to try it out", and after clicking, a "copy" prompt will appear directly, which naturally makes people think of it as a WeChat account, and verification shows that it is indeed the case.

Or in the official website link in the information area. I clicked on the official website, but when I entered it, I was prompted to add a WeChat account.

In short, the Douyin information area can reveal a variety of information and is a must-have place for attracting traffic.

2. Place information flow ads

After becoming a quasi-national-level application, Tik Tok's advertising business has also grown by leaps and bounds. It is understood that Douyin's advertisements will appear in the fourth video that the user watches from the first scroll, and thereafter an advertisement will appear almost every 5 minutes. The longer the scrolling time, the higher the frequency of the advertisements.

As we mentioned before, there are hundreds of WeChat accounts hidden in the white tea advertisements of “Captain Chu”. “Hundreds of WeChat Accounts”: How does “Captain Chu Yunfei” use private domain traffic to do white tea business? 》.

In fact, there are many ways to introduce WeChat accounts in advertising videos.

The first is to click on the details page in the advertising video, which will directly lead to the merchant’s personal WeChat account. This generally requires setting up corresponding bait, value shaping, and urgency, etc.

The second type of merchants launch corresponding WeChat accounts for their business areas by guiding readers to provide one-on-one consultations, thereby showing a more "professional" identity to attract users.

Information flow advertising is a form of paid traffic generation, which requires merchants to pay certain marketing costs, and advertising basically follows the principle of "one placement for one effect".

However, the rapid growth of information flow advertising in the past two years is also due to its unique advantages: first, accuracy. Advertising platforms, such as Toutiao’s massive engine, can make precise matches based on algorithms, with good results; second, the platform has a large amount of traffic, which can meet the rapidly growing needs of merchants. Therefore, if you have a budget, you can still consider information flow delivery, and if you can calculate the ROI, it will be a good business.

3. Background wall

Similar to the background wall of WeChat Moments, Douyin’s main page also has a background wall, and there is a pull-down extension effect when sliding down. It is an effectively utilized WeChat traffic diversion area.

This area is often easily overlooked. It’s a place where you can add a few lines of brand copy, and it’s also a place where you can enlarge the font to enhance the visual impact.

If used well, it can provide more exposure opportunities and lead addition opportunities in front of the audience.

4. Direct traffic to the private message area

Private message traffic generation is also a method used by many brands or businesses.

The advantage is that no sensitive contact information will be seen in other public places within Douyin. Only when interacting with users one-on-one will one give out one's WeChat account in a private message. This form is private and secure, and can establish a more vivid and credible image through one-on-one conversations with users.

For example, Snail Insurance, which we studied before, used this tactic very skillfully.

Moreover, private messages can be in various forms, including text, links, and pictures, with sufficient discourse space to guide users to add messages. When users actively initiate private messages according to the previous guidance, merchants can then further interact and proceed with subsequent steps.

5. Put welfare guidance directly in the video area

The video area is also a high-quality area because when watching the video, the audience's attention is mainly focused on this interface. 15 seconds is the minimum, so setting up a strong lure will work well.

In this video of Fan Deng reading, the benefit of "Listen to 250 books for free" is given directly in the lower left corner of the video playback area. Naturally, this is a great temptation for many readers. After clicking, there is another benefit "Join Fan Deng Reading Club for Free", and at the bottom is the customer service WeChat. And because of the action of receiving books, adding WeChat becomes a very natural action.

The key point of this method is that the bait is tempting enough to give the audience an irresistible impulse in a short period of time.

6. Direct traffic from the video

There is also a simpler, more brutal and more fearless way to do it, which is to directly attract traffic within the video and guide the audience to add WeChat directly through expected visible value.

(From the Internet)

In this video, a girl cleverly put up her own QR code on the pretext of being a couple, and added some interesting operations. This kind of amazing and surprising video usually gets a lot of likes, and will attract many people to challenge this task. The fan-attracting effect can be imagined.

If the 15-second content space is carefully designed, there is actually a lot of room for traffic generation. For example, many people will leave suspense, leave benefits, and encourage readers to interact after presenting a wonderful content... These techniques prompt the audience to follow their accounts or guide them to add various contact methods.

However, as TikTok's censorship becomes increasingly strict, this type of content will probably be difficult to pass review and be published.

7. Traffic generation from the comment area of ​​the TikTok platform

One way to attract traffic to the comment section is to leave your personal WeChat account in the comment section of your video and interact with the audience. This requires hard work on the wording setting, and the reminder to add the WeChat account should be both clever and obscure.

A company like Snail Insurance will reply to every comment under the video, and there will naturally be a lot of room for traffic generation through careful operation.

Another way is to go to other people’s comment section (fish pond) to attract traffic.

The audience of popular videos of the same type as yours is naturally your target group, so it is also where potential customers gather. Leaving obscure marks to attract traffic through interactions in the comment section is also an effective strategy.

Of course, playing with fire on someone else’s turf is also a great test of your ability to draw traffic.

8. Set the music title as WeChat ID

This is a statement I saw on the Internet. It's magical.

(Picture from the Internet)

As long as the music you uploaded is quoted by someone, it will be displayed below all the Douyin videos that quote the music. When other people's videos become popular, everyone will follow suit and imitate the videos, and the music will also become popular, so you can directly leave your WeChat ID on the music title to attract traffic.

This case proves that when it comes to traffic generation, don’t limit your imagination. Be bold and continue to explore, and you can innovate some new ways of playing.

9. Summary

Tik Tok pushes content based on algorithms and tailor-made content to each individual user, so the video traffic-generating methods I’ve seen are only part of them. I believe there are many other ways to generate traffic.

There are many ways to direct traffic from Douyin to WeChat. To sum it up in one sentence: every place where you can write is a place where you can set up a WeChat account.

Based on this "fundamental logic", we can explore areas where we can divert traffic to the greatest extent possible.

The name of Douyin, the text accompanying the video, the video content itself, the profile signature area, the homepage background wall, the private message area, the comment area...even many Douyin accounts are connected to the Toutiao account, so you can also make a fuss in the subsequent Toutiao content.

Of course, each channel here needs to be used in a sufficiently clever way.

Author: Private Domain Operation Guide

Source: Private Domain Operation Guide