Copyright issues are too difficult to deal with? The most life-saving copyright report in history is here!

After the content of Huaban.com was rectified

A large number of design images cannot be displayed normally...

Opening up the blood and tears history of content practitioners

Helplessness and fear about copyright issues

Definitely among the top

What should I do if my work is plagiarized?

Does it not count as copyright infringement if the sources of articles and pictures are marked?

What would most people do if their copyright is infringed?

Which type of articles are most likely to infringe copyright?

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We are always troubled by various copyright issues.

In order to give everyone a deeper understanding of the current copyright ecology and the approaches to dealing with various copyright issues, Rights Protection Knight & Whale Copyright has specially released the 2019Q3 content industry copyright report.

This survey report took two months to prepare. It is based on massive copyright monitoring data from Defending Knight & Whale Copyright, internal data from design and knowledge payment evaluation platforms, and surveys of 300+ content practitioners in 26 cities and 16 major industries. It provides an in-depth analysis of the ecological changes and future trends of copyright.

The number of creators initiating copyright services reached a record high of 76,000

However, the number of infringements decreased for the first time, and the proportion of authors whose rights were infringed continued to decline.

The number of authors initiating copyright services in Q3 2019 reached a new high of over 76,000. At the same time, the total amount of content infringement declined for the first time. Data shows that the total amount of content infringement in Q3 2019 was 970,000, a year-on-year decrease of 17.8% compared with 2018. This is also the first time that the amount of infringement has decreased since the copyright report was released every quarter in 2016.

In addition to the amount of infringement, the number of authors whose works have been infringed has also decreased. Data shows that in Q3 2019, authors whose works have been infringed accounted for 15.07% of the total number of authors, which has decreased by 26% compared with 2018.

No content, no marketing

More than 74% of high-conversion shopping guide content is plagiarized

In previous copyright reports, we mentioned that vertical content platforms such as Xueqiu and Hupu often have more infringed content and may become the content source for vertical industries. However, in Q3 2019, e-commerce shopping guide content accounted for the largest proportion of infringed content.

Among the more than 2,400 reviews and testimonials monitored on the What’s Worth Buying platform, infringing content accounted for 74.32%. Such a high infringement ratio means, on the one hand, that content marketing is in a period of rapid development and the content ecology has a great demand for e-commerce shopping guide content. On the other hand, it is also due to the fact that several well-known e-commerce testimonials apps were removed from the shelves for rectification in Q3, resulting in a decrease in the amount of e-commerce shopping guide content on the supply side, which further led to a significant increase in the proportion of infringement of shopping guide content.

More than 60% of creators received image claim notifications

There are differences in image licensing models at home and abroad

Among many copyright issues, image copyright has always been a concern for content creators. According to data from more than 300 questionnaire samples, more than 60% of creators have received image infringement notifications , but have never encountered image infringement issues. Only 33.21% of authors have received image infringement notifications.

In order to avoid infringement, 65% of creators tend to pay to purchase copyrights from image design platforms . Based on this, we analyze the licensing models of Chuangketie and Canva to clarify the copyright circulation chain and infringement risk control model of image design platforms.

There is not much difference between the two in terms of copyright sources. Both have reached cooperation with picture libraries and font libraries, obtained authorization, and the designers designed templates based on the authorized picture materials, fonts, etc.

In terms of the copyright source of design templates, Chuangketie adopts a contributor model, recruiting designers on a long-term basis and buying out the copyright of the designs after they are completed. The templates in Canva, on the other hand, are designed by official designers within the platform.

There are big differences between the two in terms of payment and authorization methods. The payment model of Chuangketie is a membership system. After purchasing a membership, you can use Chuangketie's paid templates and materials for a period of time. However, Canva's templates are all free, and users pay for the one-time use of commercial fonts and some high-end copyrighted images in the design.

Copyright governance: platform governance rates are polarized

The gap between the best and worst governance platforms is close to 80%

Most platforms have achieved good copyright management results, and 83% of the platforms have a copyright management rate of over 90%.

However, among the mainstream self-media platforms, the copyright management rate showed a two-tier differentiation trend . The copyright management rates of platforms such as Jianshu, 360doc, Toutiao, Yidian Zixun, and Baijiahao were all above 90%. Among them, Jianshu had the largest increase in copyright management rate, up 48% year-on-year.

However, these platforms with relatively low processing rates have been at the bottom for a long time. If this continues, the platforms are likely to become a "safe haven" for infringers. Their management teams need to reflect and increase copyright governance efforts.

Nearly 90% of creators choose

Cooperation with third-party copyright service platforms has become a new trend in copyright protection

Once self-media authors encounter infringement, nearly 90% of them will take various copyright protection measures to safeguard their rights.

In terms of copyright protection methods, nearly 90% of creators cooperate with third-party copyright service platforms , and a small number of creators handle infringing content on their own. Overall, cooperation with professional copyright service platforms will become a trend for creators to solve copyright issues.

In addition to copyright protection, are there any feasible solutions and methodologies for copyright monetization? What are the future copyright trends? What new plans and policies do platforms and competent authorities such as the Copyright Bureau have?

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For more information, please see the full copyright report address:

Link: https://pan.baidu.com/s/1LDKqVvgFCzfAfq24Vkiecw

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