Tik Tok marketing promotion advertising model!

What are the marketing methods of Tik Tok? What problems exist? What are the ways to promote Douyin advertising?

In recent years, Douyin can be said to be very popular, which has also caused many friends to see the huge business opportunities contained in Douyin, and they have rushed to learn Douyin marketing in Douyin.

But some friends have found that the actual effect is not very good. So what are the ways of Douyin marketing? What standards should be taken into consideration? In fact, if you want to do a good job in Douyin marketing, you must first understand how Douyin marketing works. The following web editor will give you a brief introduction.

1. Content Marketing

First of all, when conducting Douyin marketing, many friends will also conduct content marketing. For many friends, Douyin is so popular because its content is more attractive to users and makes people feel very relaxed and stress-free. Therefore, when users make choices, they will also open Douyin content to watch. In order to attract more customers, companies have also opened their own official accounts on the platform. However, many companies do not conduct Douyin marketing when they enter these official accounts, and their number of fans is very small. In order to better solve these problems, they must pay attention to making corresponding links when conducting content marketing. This will gain recognition from Douyou users and help to better carry out brand marketing.

When doing content marketing, there is actually one thing that must be paid attention to, that is, you must pay attention to the problem of "group fighting". The so-called group fighting means that a company registers multiple Douyin accounts, and then wants to push various content. But there is also such a problem here, that is, the content is too messy, and it is unclear how people can make better choices.

2. Display advertising slogan

Secondly, if you want to do a good job of Douyin marketing, there is also a method that can be chosen, that is, to carry out content marketing by displaying advertising words. Many friends may think that this method is very cliché, but it has very good results. However, the price of displaying advertisements is relatively high. For some friends who are starting their own business for the first time, the economic pressure will be relatively greater.

3. Information Flow

In addition to the above methods, there is another method of Douyin marketing, which is information flow. That is to say, many Douyin users will insert advertisements of some companies when they are dominating the screen. But what the editor wants to remind everyone here is that when brushing advertisements, you must pay attention to the problem of promotion proportion. If the promotion proportion is too high, it will easily cause resistance from Douyin users. Therefore, they all need to be handled carefully.

4. Event Marketing

There is also a method in Douyin marketing, that is, event marketing, which is a method that many Douyin friends like very much. For example, you can compete with a piece of music or a dance, etc. This plays a very important role in better expanding the company's brand promotion.

To sum up, there are many ways to market on Douyin. When conducting marketing, certain standards must be followed. For example, from the perspective of users, it is very important to create content that Douyin users love.

As TikTok becomes more and more popular, many users want to know how people who post videos make money and whether they can follow suit.

Detailed information on making money by posting videos on Tik Tok:

If users want to make money by posting videos on Douyin, there are actually many ways, because Douyin is a short video social media software. The more fans a user has, the more money he can make. Although Douyin does not provide fans with starting coins or the function of immediate cash withdrawal, everyone can earn advertising revenue by inserting advertisements in short videos, but it all depends on the number of your fans, so be sure to improve the quality of the video!

1. Accumulate the number of fans and popularity, become a Douyin celebrity, have your own Taobao store or WeChat store, and then advertise your own store.

2. Posting advertising content and links on the homepage of the video. This method is the most common way to make money for self-media platforms with large traffic and many fans on the Internet.

3. Integrate advertising slogans into the video, such as clothing, moisturizing masks, etc. This method is more appropriate. In fact, it is similar to video advertising, with Douyin celebrities as brand spokespersons to attract fans' interest, but here, the advertising slogans are generally carried out in a more secretive manner.

4. Tik Tok has now enhanced the live broadcast function, which means that those Tik Tok internet celebrities can make money through live broadcasts. After having a large number of fans, they can make money by doing live broadcasts.

There are only three types of content orientation:

1. dnf moving bricks

2. Originality

3. Buy an account

How to make a short video yourself:

First of all, it is video recording. I suggest you use paid software. The quality of paid video recording is very good and the volume is not large. You can also try to use free video recording in the early stage.

If your Mandarin level is not very good, you don’t need to record the voice, you can just add some music on TikTok.

After the computer video recording is completed, it can be transferred to the mobile phone through QQ or WeChat, and the file format can be MP4.

The video recording time should be controlled within 1 minute, but the selected music should also be around 1 minute, otherwise the video will end after the music ends, and the subsequent content will not appear, and it will start to play in a loop.

The tutorials for making Tik Tok are all very simple.

Select 2-3 positioning-related videos for distribution every day.

Content countermeasures for short video releases on Tik Tok:

Please note that the content of Douyin is only 15 seconds (mostly), so you must add all the details that can be added as soon as possible.

1. The published content must not contain any inappropriate words, images, etc. that violate the regulations. (Basic knowledge)

2. The probability and time of approval of small account content are generally higher, so don't be anxious, they will all be approved.

3. The video has soundtrack, if not, there will be background music. In other words, the talent adds some good sound that matches the content.

4. The video should have no black edges and the screen should be as solid as possible.

5. The title of the video and the introduction are very important. You don’t need to be excessive when publishing the introduction, but you must use your brain here. There are many ways and methods. You will know if you read more popular works.

6. You can appropriately consider #popularchallenge. The essence of Douyin challenge is that multiple users write around the same topic. The Douyin official website releases challenge activities every day, basically one in the afternoon and one in the evening, and several challenges will be released in a few time periods. Participating in the challenge activity, participating in it as soon as possible and the visibility of the content are two important points. Rushing to publish it in the front position will gain different natural traffic due to the first-mover advantage. The visibility of the content will affect whether the subsequent recommended traffic will be continuous.

7. The traffic distribution of Douyin is blockchain-based. For all Douyin users, every video you shoot, no matter whether it is high-quality or low-quality, will have a certain number of views after it is released, ranging from dozens to thousands. Usually when you publish a content without fans, the basic traffic recommended by the system will be estimated to arrive after several hours, sometimes even longer.

8. The release time of Douyin may still depend on the actual audience group of your account. 11 a.m., 6 p.m., and 9 p.m. are relatively reliable times for posting, as these three time ranges are the peak hours for Douyin users. In addition, whether the same short video is popular or not is not only related to the content itself and the time range of the message push group. An experiment has shown that a video has no volume after being released for a few days and then it is re-released with 100,000 views.

9. The number of followers, comments, shares, and completion rates are the four indicators that directly affect whether your content can continue to receive recommended traffic on Douyin, so try your best to use all effective methods to improve the statistics in these four aspects.

10. Try to shoot videos in real time instead of using a mobile phone, as the display problem of the mobile phone should be taken into consideration. Tik Tok encourages real-life people to go abroad, and this type of content will bring certain support to the total traffic.

11. Comment and interact. You must maintain the comments of Douyin friends on your content and interact reasonably. I have seen a Douyin creator of folk dance who responded to thousands of comments one by one.

12. If you are given an original song, which is catchy, you can get a lot of extra points. If the original song doesn't become popular but your song becomes popular, it seems very good too.

13. Don't use Taobao's so-called "brushing likes and buying traffic" method, as it is easy to be locked out by the system.

14. It is not advisable to publish too many content works in one day. It is recommended to publish 2-3 content works.

15. The best content recommends that you carefully consider the sense of space and the audience experience every second, especially the sense of space in the first few seconds.

16. Maintain a steady frequency of updates and release content on a daily basis to build customer stickiness.

17. Sundays and national holidays are very important. The number of active users on the Tik Tok platform increases sharply at such times, which means that more people will be able to see your content.

18. By connecting with the official Douyin website, you can get some guidance and communication from the platform, and synchronize some function information that the platform chooses to open to the public first.

Author: Internet

Source: Internet