Detailed explanation of opening a Google account for Google promotion!

Google Ads is one of the more mainstream promotion channels in overseas promotion.

Without further ado, let’s get straight to the point

1. Introduction to Google Ads

People search on Google for what to do, where to go, and what to buy. When someone is looking for your products or services, your ad appears on a Google search results page.

Whether on desktop or mobile, well-timed advertising can turn users into valuable customers.

2. What can you get from Google promotion?

Increase website traffic

Increase online sales, bookings, or mailing list signups with online advertising that directs people to your website.

Answer more calls

Increase customer calls with ads featuring your phone number and a click-to-call button.

Increase store visits

Attract more customers with business ads that help people find your business on a map.

How to do Google promotion

Create an ad in just a few steps

Google Ads makes it easy to show the world what’s unique about your business, so you can attract customers searching for what you have to offer.

1. Set your promotion goals on Google

Google AdWords will customize your ads based on your desired results. Whatever your advertising goal, Google Ads can help you:

Receive more calls to your business

Increase visits to your store

Attract people to your website

Take action on your website

2. Decide where to display your ads

Go global, or stay local. You decide where your ads appear, and Google will put them in front of the right people.

Specify the country and region where the product is being delivered.

3. Build your ad copy

Highlight what’s best about your business in 3 short sentences to get your customers excited. Or create an eye-catching banner ad by adding an image.

4. Set a spending budget cap

You'll never pay more than the monthly cap you set, and can adjust or pause it at any time. Additionally, Google will show you an estimate of your budget. Control your daily advertising expenses and place ads flexibly.

5. Google Ads goes online

When people search for your products or services, Google will show your ads. Your ads can appear on Google searches and across a network of partner sites.

You pay for results, such as when people click on your ad, visit your website, or get directions to your store.

Google Ad Types

Keyword search ads, Youtube video ads, Gmail email ads, online alliance graphic display ads, Shopping ads

At present, foreign trade b2b and cross-border e-commerce b2c mainly use keyword search ads and Shopping ads, which are also the most suitable advertising types.

How to open a Google Ads advertising account?

There are two main methods:

1. Activate online

Enter the Google advertising backend through online registration, and then bind a credit card. You can basically complete the entire process by yourself. (Users who have some understanding of Google promotion and advertising account operations can try it)

2. Become an official Google certified agent

Currently, Google has authorized several companies in China as certified agents to help domestic users open Google enterprise accounts and assist users in promoting their products on Google.

Author: Overseas Promotion Jack

Source: Overseas Promotion Jack