Spring Festival travel ticket rush begins! Have you written your take-home message?

Didi: Going home is a belief

Elements of this set of copywriting: weather, takeaway, dishes cooked by mom, Spring Festival Gala, class reunion

The wind is sweet and the snow is warm

My parents who come to pick me up will smile like two flowers

I ate takeout for a whole year.

Fell asleep on the way home

My dreams are all about the dishes cooked by my mother

This year I will go home with her

Come back to my home next year

The year after next, the three of us will go home together.

Getting further away from the smog

Getting closer to the dumplings my mother made

Mom doesn't let Dad watch Dong Qing

Dad doesn't let Mom watch Feng Gong

I have to be in the Spring Festival Gala

Justice

Must meet up with classmates

Must be drunk

Ctrip x Baidu Wallet

Elements of this set of copywriting: grandson, numbers, food at home, storytelling

You said your grandson can talk now

When I came back from Chinese New Year

I'll call them grandpa and grandma.

There are 30 days left before your holiday.

The refrigerator at home is already full.

Dad's Superman Storybook

I'll wait for you to come back during the Spring Festival and tell me

Taobao H 5: Lies your parents told you

Taobao: No matter where you are, let love come home at any time

Elements of this set of copywriting: rhyme, comparison, contrast

Don't let the urge to make money stop you from watching your mother

I'm so successful outside, but I haven't seen my dad for many years

She learned how to have video chats because she wanted to talk to you more.

If you don't come home, he will call grandma mom

Toutiao H5: Why do we go home for the New Year?

Elements of this group of copywriting: contrasting words, numbers, homophonic words, similar words

Behind every nagging there are 1.22 times of missing

Michelin restaurants are really expensive

Mom's taste is precious

I love small fresh meat

Dad loves me

The world is so big

Go home often

My hometown is far away

Ctrip Travel H5: Make going home happier

Some people say that the soul and the body must be on the road.

I want to say that people are on the way home throughout their lives.

OK, on ​​the way

Sleeping on the road

Eat on the road

Play on the road

Elements of this set of copywriting: quotations, numbers, comparisons

No matter how hard it is, no matter how many miles we have to travel,

I am on my way home regardless of wind or rain, letting my thoughts go home first

McDonald's: Sweeten the way home

Elements of this group of copywriting: comparison, quantification, numbers, mom’s dishes, concreteness

Cheetah Browser

Thousands of kilometers together

It takes dozens of hours

Just for

go home

Let’s share some posters about ticket grabbing from various brands.

Yidazo×Renjia: Saving the dogs during the Spring Festival travel rush

Qunar.com : Qunar Daily

Fliggy

Baidu Mobile

H5: Spring Festival travel ticket rush

Baidu Mobile: Spring Festival travel ticket rush Mobile website

Spring Festival travel "sharpshooter" Erlang Shen

Spring Festival travel "sharpshooter" - the wind-hearing

Spring Festival travel "sharpshooter" Guan Yu and Red Hare

Spring Festival travel "sharpshooter" Nezha

Spring Festival travel "sharpshooter" Zhuge Liang

Spring Festival travel "sharpshooter" Thousand-armed Guanyin

I found so many

Tired baby.

Take a breath first~

·END·

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