Today’s Toutiao’s WeToutiao traffic generation strategy!

Many people may not know that it was not Edison who invented the electric light. Electric lights had already appeared before him, but the previous electric lights had short lifespans and the light was too strong to be used.

Edison then experimented with thousands of materials and faced a lot of ridicule before he finally succeeded in allowing humans to use electric lights.

Therefore, when talking about electric lights, people remember Edison rather than the person who invented it. Maybe someone will refute me: He is just stealing other people's achievements, he is just a businessman...

But what's the point in refutating me? I just want to say: there is no overnight success, all success is the result of trial and error again and again.

I have previously written an article about methods for attracting traffic by publishing articles on Toutiao, but that is just the tip of the iceberg. There are many ways to attract traffic on Toutiao, but I didn’t pay much attention to it before. Recently, I have been testing the methods for attracting traffic on Weitou.com, and the results are pretty good so far.

1. Weitou News

Wei Toutiao is a section in Toutiao, which is a bit like posting a new news on Weibo, which can be as short as one sentence or as long as two or three hundred words, and then accompanied by pictures.

effect:

1. Attract fans, increase fan stickiness and activity, and pay attention to this when you are a headline self-media;

2. Draw traffic and make the shared content valuable and attractive.

The operation method of Weitoutiao traffic diversion is basically the same as that of picture and text traffic diversion, guiding users to send private messages with keywords. However, it also has its own advantages over pictures and texts:

1. Spend less time and energy.

2. It is easier to get recommendations than pictures and texts.

2. Traffic Mechanism

1. Recommended

After a micro headline is published, it will first be recommended to a group of users, who will judge the quality of the content. If the content is good, it will continue to be recommended. The main judging criteria are not only likes, but also comments. The more comments there are, the more recommendations there are.

2. Search

Toutiao naturally has a complete search mechanism based on its huge user base, but many people don’t know that it also involves indexing.

Not to mention searching for information outside the site, even within the site, not every article or micro headline you post can necessarily be searched. Only after being included can they appear on the search page when searching based on keywords.

How to increase the chances of inclusion?

● Original content (this originality will break most people’s cognition, see below)

● The content does not violate any regulations (mainly contains sensitive words or advertising words)

● The content is recommended (i.e. popular with users, likes, comments, and reposts)

● High-authority account (no violations, many followers)

3. Search ranking

When it comes to search, we can’t avoid search rankings. Through my tests and observations, I found that the biggest influences are keywords and account weight, followed by likes, comments, and reposts.

3. Drainage

1. Original content

It makes people speechless when talking about this. How to judge originality in Toutiao? It doesn't mean that you are the original one if you post it first, and then it will be recommended to you. Instead, you need to activate the original protection function. Otherwise, your original work may not be protected because you are a small account, and then others can steal your achievements.

This Weibo Toutiao simply changed the Douyin live streaming to Xianyu live streaming, and the number of recommendations was finally several times that of mine. Then I looked at the reason and found that other people’s accounts had higher weight than mine, because this was a small account I used for traffic testing, and it did not have the original protection function.

In addition, I have also seen many people copy and paste my articles on Toutiao, and the number of recommendations is more than mine. This makes me even more helpless. Later, I will also activate the original protection function.

Back to the topic, since we often use small accounts when doing traffic diversion, this problem should be solved if it can be solved. Even if it cannot be solved, it is best not to plagiarize.

At the same time, original content is not just text, but also pictures. When posting on Weibo headlines, do not reuse a picture multiple times. If you use someone else's picture, it is best to take a new screenshot or process the picture.

2. High-quality content

We talked about the traffic mechanism before, so if you want to have a better traffic-generating effect, it is best to publish high-quality content to get more recommendations.

Many people may not be able to write high-quality articles, but I think it’s no problem to write a two or three hundred word micro headline, and of course it can also help to attract attention.

3. Reasonable distribution of keywords

The first reference for recommendation is keywords. If there are no relevant keywords in Weitao, the recommendation may be inaccurate or there may be no recommendation volume. At the same time, when it comes to search rankings, reasonable distribution of keywords can make the search ranking higher.

4. Topics

This topic is useful, but not that useful. Depending on the situation, some areas have almost no topics, while others have a lot.

How to add a topic: #topic#, such as #weight loss#.

You can make money by using topics on Toutiao. If you are interested, you can check it out. The rewards are pretty good.

5. Posting frequency

Post less than 5 times a day. Posting more will not get you more recommendations. The best time to post is around 6-10 pm.

IV. Precautions

1. Sensitive words and advertising words

Sensitive words are different in each field, so you need to test them yourself. I can’t help you test them. As for the advertising slogans, of course they are contact methods such as official accounts and WeChat. Do not include these words in your Weibo headlines, otherwise you will not be recommended and may even be demoted.

2. Guide private messages

You can use either text or pictures here, but it is best not to directly use the word "private message" in text. You can consider using homophones, and don't use the same picture every time.

3. Automatic reply settings

Keywords, some keywords cannot be set, and you need to test them yourself. At first, I used the word "drainage", and then found that it could not be automatically replied, so everyone must check whether the setting is successful when setting it.

To sum up , the above methods are mainly in the form of delivery. For example, you can send weight loss exercises and diet recipes for weight loss, but this method is only effective quickly and is by no means all. You can completely use it as a way to attract traffic to Weibo. Share some short and valuable content every day, and naturally more and more people will be attracted to you.

at last

Life is short, with only a few autumns, but the road is long and full of obstacles.

A sentence that has been popular on the Internet recently: No matter what difficulties we encounter, we should not be afraid, but face them with a smile. The best way to eliminate fear is to face it, and persistence is victory!

Author: Tianwenge

Source: Tianwenge (L836250382)