A complete guide to selling goods through Douyin windows, shops, and shopping carts!

Now, all accounts on Douyin with a certain number of fans are selling goods, and some have even become KOLs. More people are transforming from being spectators to operating and monetizing. Why does this phenomenon occur? In the final analysis, it is because the threshold for opening a product display window has become lower, and the official recognizes the monetization model of bringing goods. In the last issue, Sister Qi analyzed how Douyin can make money by taking advertisements. Today, I want to share how Douyin can make money by selling goods. So if you want to increase your income, you might as well try to make money by selling goods on Douyin.

So how do you sell goods on Douyin? What are the forms?

1. Product display window

2. Douyin Store

Three: Video Shopping Cart

Douyin Product Showcase: With a personal homepage e-commerce showcase, you can add products to the published videos and sell them, and you can also add products and sell them in the live broadcast room. Douyin's rules are constantly changing. As of April 2020, the conditions for opening Douyin product showcases are as follows:

1. Real-name authentication

2. More than 10 videos have been approved

3. Number of fans is greater than 1000

After applying, users who pass Douyin’s screening and review can promote their own products!

Douyin Shop: A shop is a store with the same nature as your Taobao store. After opening the product showcase, you need to add products. If you don’t want to use a Taobao store or don’t have a store, you can apply for a Douyin store to add store products and sell products. After the store is opened, you can display your exclusive store page on your Toutiao account, Douyin, and Huoshan personal homepage. Products can be displayed and exposed through various means such as Wei Toutiao, videos, and articles.

Choose one of the following conditions for entry:

Condition 1: Complete qualifications and a store on third-party platforms such as Taobao, Tmall or JD.com

1. Taobao stores need to meet the following prerequisites: ① The store has been open for more than half a year ② The store level is above one diamond ③ The store rating (DSR) complies with the "Douyin e-commerce product DSR rules"

2. Tmall stores need to meet the following conditions: ① The store has been open for more than half a year ② The store rating (DSR) complies with the "Douyin e-commerce product DSR rules"

3. JD.com stores need to meet the following prerequisites: ①Open the store for more than half a year ②Store star rating is more than 3 stars ③Store weathervane (user evaluation, logistics fulfillment, after-sales service is greater than 9.1)

Condition 2: Complete qualifications, Douyin account has more than 300,000 followers/Xigua/Huoshan/Toutiao account has more than 100,000 followers. (The verification is for the fans of the registered store account)

Compared with Douyin Store, users can purchase directly on the Douyin APP without having to jump. It reduces the number of purchasing steps for users and reduces the number of customers lost due to jumping to Taobao links.

Video shopping cart: You can sell products from your own Douyin store or Taobao, or you can earn commissions by selling items from other people’s stores or Taobao. After opening the product showcase, you can add your own showcase product link in the video when publishing it, and it will be displayed in the video as follows after publishing:

When selling products on Douyin, it is important to note that the video content must be relevant to the products being sold. The higher the relevance, the more likely the user is to purchase.