What creative elements are there in the hot copywriting for the Winter Solstice?

At 0:28 on December 22, 2017 (Friday), we will usher in the winter solstice, one of the 24 solar terms.

I’m afraid the copywriters of each company have already taken action. The winter solstice is the day with the longest night and the shortest day in the year. As a solar term with a very different status in everyone's eyes, what kind of creativity do brands usually use in copywriting?

The editor summarizes that there are basically four types of routines.

During the winter solstice, people in the north usually eat dumplings, while people in the south eat glutinous rice balls. It seems like everyone eats dumplings and glutinous rice balls now. Using this heartwarming custom to start a topic is both safe and down-to-earth.