NO.1 Exquisite large pictures quickly attract attention NO.2 Promotional copy guides users to click to receive coupons NO.3 Store name positioning to establish user awareness NO.4 Coupons guide users to store conversions Highlight the clean, tidy, bright and spacious store environment or the lively and warm dining atmosphere to stimulate consumer desire. Close-up display of food (selecting the store’s signature products) + copywriting benefit points (discounts, convenience, delicious variety) arouse users’ desire to receive coupons. ① Character close-up Choose a scene where store staff are serving customers, with smiles on their faces and infectious movements and expressions, to reflect the store's high-quality service. We use native store scene pictures to truly display the size of the store environment, which is very attractive and gives users a greater sense of immersion. Choose scenes where characters are working and combine them with card and coupon discounts to stimulate users' desire to learn. ① Character close-up Choose close-up pictures of people enjoying shopping to express a good shopping experience and enhance the user's sense of immersion. Note that the background should be clean and simple, not cluttered. Choose goods that are popular among the public for display to reflect the richness and diversity of the goods and give customers a pleasing sense of freshness. Use lively shopping scene pictures to create a happy and joyful shopping atmosphere. The combination of beautiful model purchasing scenes and product displays, coupled with discount information, arouses users' desire to buy. ▶New store opening The new store quickly gained popularity when it opened, and used discount coupons to attract customers to the store. Click to receive free opening discounts, combined with the advantages of the store environment, to attract users to receive coupons. The outer layer informs the user of the address, and the copy clearly states the extent of the discount. a. Buy one get one free + holiday limited Retail department stores can combine holiday buy-one-get-one-free promotions with limited-time offers to create a sense of urgency. It is announced that huge discounts will be coming during the holidays, and 1 yuan redemption coupons will be offered to attract customers to the store. The catering industry can use more voucher marketing activities, combined with specific holiday promotions, to attract surrounding users to the store. Local Audit Circumvention Guide: 2. Do not use more than 9 puzzle pieces. 2. Please do not use extreme words such as "most", "first", and "first". 3. The advertising campaign type involves "collecting likes", which is not supported by WeChat ads. Author: Tencent Advertising Source: Tencent Advertising Service Account |
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