Short video information flow picture material optimization case

In recent years, disputes in the short video industry have entered a white-hot state. Companies are evenly matched in the information flow track and competition has intensified. At the same time, due to the complex and changeable nature of short video content, the complexity of material styles and scenes, it is difficult for advertisers to find effective materials to increase volume in the early stages of launch.

After analyzing UC user attributes and repeatedly verifying advertisers' test data, today we bring you a set of effective short video marketing material methodologies, hoping to help advertisers expand effective and profitable materials.

Advertising creative materials (text + pictures) are the first encounter between users and products (corresponding services). Often, whether the first impression an advertisement gives to users is good directly determines the conversion effect of the advertisement. This is the first-sight effect. On the conversion path, high-quality materials can get higher displays and clicks, and combined with high-quality landing pages, good conversion results can be achieved.

During the release process, the amount of materials is the prerequisite for stable release. Through the combing of industry materials, we found that characters, scenes, descriptions, and brand logos have become commonly used image material dimensions in the short video industry. Specifically, how should it be applied to achieve the best effect? Click on the picture below to find out~

Author: Alibaba Innovation Business Group Intelligent Marketing Platform

Source: Alibaba Innovation Group Intelligent Marketing Platform