What is Shenma Search? Why choose to do Shenma promotion?

1. What is Shenma Search ?

Shenma Search is a mobile search brand launched by a joint venture between UC and Alibaba.

Development History

Shenma search promotion is different from the traditional "Baidu", "Sogou" and "360" search. It is a search engine focused on mobile search. It is a project incubated by the original UC browser team. The early Shenma search was a comprehensive search built into the UC browser, that is, UC integrated Baidu, Sogou, Google and other search engines to provide users with search results. UC browser can obtain traffic sharing from other search engines and thus make profits.

After 2012, the mobile Internet developed rapidly, smart phones developed rapidly, and mobile phone brands such as Xiaomi, Meizu, and OPPO accelerated the popularization of mobile devices, and the mobile Internet era arrived. UC Browser had a huge number of users in the early 2G and 3G eras. In the era of smart phones, many users of smart phones are still accustomed to using UC Browser. Therefore, in the era of smart phones, UC Browser naturally has a huge number of installations and a huge number of search users.

In 2013, UC Browser cooperated with Alibaba to launch its own search brand "Shenma", and began to break away from the situation of "selling traffic" to search engines such as "Baidu" and "Sogou". It built its own sales channels, started to launch its own search bidding ads, and only focused on the mobile search market where Baidu and Sogou were doing very well at the time. The search results of Shenma Search are all displayed as mobile websites, while search engines such as Baidu will still have PC pages when searching on mobile phones. When users open them through their mobile phones, more traffic will be consumed. Shenma Search handles this better because as the default search engine of UC Browser, many users of UC Browser do not even realize that they are using the search service provided by "Shenma". "Shenma" search began to grow slowly step by step.

In 2014, Alibaba acquired UC in full, and "Shenma" search became the search product of Alibaba Mobile Business Group. It received support from Alibaba in technology, capital, operations, and promotion, and began to develop rapidly.

Shenma search promotion advantages

1. Focusing on mobile search, Shenma Search ads are all delivered to mobile devices, helping advertisers to accurately target mobile users;

2. Precise targeting: Sharing data with UC Browser. When users visit web pages through UC Browser, the browser can analyze the content that users browse and learn what they are interested in, thereby helping advertisers to deliver precise ads.

3. High cost performance. Shenma Search is also a bidding advertisement, but its overall bidding fee is lower than other established search engines. Therefore, the cost of obtaining traffic is low, and the cost performance of advertising is very high.

Second, Shenma promotion costs

1. Billing method

1. Deduct fees based on CPC, that is, pay per click, and no charge for display;

2. Bidding display: Ads need to be displayed through bidding, that is, users with higher bids for the same keyword will be displayed first;

2. Account opening fees

For specific account opening fees, please contact Sochang Media Shenma Promotion’s professional business consultant.

3. Advantages and effects of Shenma promotion

Shenma promotion effect: Why choose Shenma search?

1. We only focus on mobile search. We are one of the search engines that contribute the most traffic to mobile.

① Market share 50%+;

②Android user penetration rate 70%+;

③ Covering more than 150 countries;

If you don't choose us, who else can you choose?

2. We only focus on mobile search. We want to make mobile users search for whatever they want anytime, anywhere.

① Wake up and search for news headlines on your phone;
② In the subway, use your phone to search for holiday travel routes;
③After get off work, use your phone to search for group-buying movie tickets and food;
④ Before going to bed, use your phone to search for the latest fashion trends;

This is our day, we can’t live without mobile phones, and we can’t live without mobile search. What if you don’t choose us? Who else can you choose?

3. Our traffic on mobile devices ranks second, and our overall traffic is more than 20% of Baidu’s traffic, and it is still growing...

① The overall wireless market share is 10%+;
② The overall traffic is 20%+ of Baidu’s traffic
③ The traffic in financial games and other fields has reached 30%+ of Baidu
④ The overall click-through rate of advertisements is much higher than that of Baidu and 360 and other channels

4. Ultra-high user penetration rate. The user penetration rate in online shopping, games, mobile reading, etc. has far exceeded that of Baidu.

①Monthly active users exceed 100 million;
② Domestic mobile search market user penetration rate exceeds 20%
③ Online shopping, games and mobile reading ④ User penetration rate exceeds 60%, far exceeding Baidu

4. Shenma Promotion Account Opening Process

1. Contact us;
2. Confirm whether the industry can do Shenma promotion;
3. Discuss matters related to Shenma promotion and account opening;
4. Sign the Shenma promotion cooperation contract;
5. Customers make payments;
6. The customer provides materials and opens a Shenma promotion account

For Shenma advertising , please contact Qinggua Media official

Related reading:

1. Introduction to Shenma Search Advertising

2. Shenma Search Advertising Account Opening Price

3. Effect of Shenma Search Advertising

4. Shenma Search Advertising Account Opening Process

5. Display style of Shenma search ads