Development of a mini program for booking and checking-in at a homestay in Guangzhou. How to promote the mini program for booking homestays?

Nowadays, homestay accommodation is becoming more and more popular. In order to better serve customers and promote traffic, many homestay merchants have created their own WeChat mini-programs. However, many merchants still don’t know much about the operation of WeChat mini-programs. So how to develop a homestay reservation mini-program and promote the homestay booking mini-program? Let’s follow Feng Chao from Jimifeng Technology to learn more about it! 【WeChat: 15915862505】

Development of a mini program for homestay reservation and check-in. How to promote the mini program for homestay reservation?

1. Search for nearby mini-program LBS location service functions

The tourism industry has more obvious geographical attributes and mobile characteristics. The operators of residential mini-programs can closely integrate their own mini-programs with LBS positioning services, and use LBS service functions to add housing information and the location of specific housing sources in the background. Users can search for location information near their location, or manually select location information to book the housing they want.

2. Member fission

In terms of accommodation, there is a high ratio of returning guests and permanent residents. Mini program operators can issue coupons to users by establishing a membership management system to retain these users as much as possible and increase user stickiness. They can also use the membership system to provide users with a better experience.

3. Content Marketing

The design of each homestay often has a very distinct "owner personality". If you want to highlight the "owner personality", telling users the landlord's story is a very good choice. Operators can set up a special "Landlord Homepage" column in the mini program. Each landlord can combine the characteristics of his or her own homestay in this column, establish the core soul of the homestay, tell users the most interesting homestay stories, and conduct content marketing. The owner of the story can be the landlord himself or other interesting people or things. In addition to the "landlord story", operators can also share some travel tips in the mini program. If the travel tips are very practical, they can effectively accumulate enough customers for the mini program.

4. Points marketing stimulates users

The purpose of setting up a points system in the homestay mini program is mainly to incentivize and reward users' consumption behavior. When users complete a reservation through the homestay mini program, they can obtain points rewards issued by the mini program. Operators can adjust the value of points according to their actual situation. For example, 5 points are equal to 1 yuan. In addition, operators also need to set a maximum usage period for points, so as to fully mobilize users' enthusiasm for using points for consumption.

5. Bargaining

The operators of the homestay mini program can regularly initiate bargaining activities. All users who participate in the bargaining activities can spread the activities through WeChat Moments. Through mutual bargaining among friends, users can finally book a house at a cheaper price. When users participate in bargaining activities, in order to book a house at a cheaper price, they will forward the mini program to various WeChat groups to seek help from friends. As the sharing scope continues to expand, the publicity of the mini program will continue to increase, eventually achieving viral spread.

6. Distribution Management System

By establishing a distribution management system, operators can also enable users to split and spread mini-programs. Second, the mini-program operators can formulate distribution rules, set up distribution pages, and allow users to forward distribution information to various user groups. By sharing and forwarding, they can recommend other people to book sources. Once others successfully book a room, it is considered a distribution completion. Distributing users can obtain rewards provided by the system. Through distribution, the mini program to be promoted can be marketed on a large scale and the occupancy rate of homestays can be significantly increased.

The above is the development of the mini program for homestay reservation and check-in. How to promote the mini program for booking homestay? According to the specific information, Jimifeng Technology is an Internet company focusing on mini-program development, mini-program production and design, and mini-program operation and promotion. Jimifeng Technology is the first choice for mini-programs!