Detailed explanation of the Douyin agent operation service process

Account positioning

1. Filter user groups

Through the background data, we can analyze the user groups (age, gender, region, interests) that have demand for the product.

2. Analyze user interests

Based on the characteristics of Tik Tok users and brand users, choose short video types and styles that suit user interests .

3. Account positioning planning

Focus on attracting users with precise needs , position the content of the account, and make long-term plans.

4. Personality/product IP creation

Based on the positioning of the account content, select the characters to appear in the video, build a personal brand , implant brand promotion, and strengthen the connection between users and products.

Content production and operation

1. Plan content copywriting

Comprehensively integrate user and content positioning, and write content copy in a way that fits the network context and combines hot topics .

2. Professional shooting and post-production team

Short video shooting requires professional equipment and post-production teams to improve users' viewing experience and video quality.

3. Content Distribution

Publish videos according to the rules of the Douyin platform, and then make relevant adjustments based on data feedback to achieve the effect of becoming popular and attracting fans to realize monetization .

Operation training services

In order to achieve the effect of attracting fans for the account in the long term, we will provide follow-up services in the form of course training .

The courses mainly include technical guidance on account content production, weight maintenance guidance, account operation mechanism , etc.

We will also regularly analyze and evaluate the account data to capture the hot topics that users are currently paying attention to and adjust the account content based on the user's thinking.

Gradually allow the account to enter the traffic pool that can accurately expose the product, and carry out intensive exposure.

Traffic diversion and monetization

After the account has a certain fan base and meets the Douyin platform's corporate Blue V activation requirements, we will help the company open a Blue V account , use merchant service permissions to link online and offline services , and realize the account's transformation from traffic generation to monetization.

After the account opens the live broadcast permission, we will provide relevant courses for live broadcast training , and promote and sell offline physical sales in the form of live broadcast to achieve the effect of attracting traffic and realizing monetization.

Author: Vision Culture

Source: Vision Culture