2020 full network marketing promotion methods!

Since the rise of online marketing, online marketing has been divided into many small scenarios. According to the channel, it can be divided into: SEO, SEM, question-and-answer marketing, forum marketing, blog marketing, self-media marketing, Weibo marketing, public account marketing, SMS marketing, email marketing, live broadcast marketing, app marketing, H5 marketing, etc.

Divided by category: event marketing, activity marketing, leverage marketing, content marketing, etc.

Every channel has a type of marketing, and each type of marketing can be seen as a category. Many marketing terms can be coined from these, such as full-network marketing , Baidu screen dominance, precision marketing and other methods. No matter which method is used, the ultimate basis is the combination of marketing channels.

Today we will take out some marketing and explain the key points to help everyone quickly build up their online marketing thinking.

Channel Marketing

Before the era of self-media, all marketing methods were for playing with words. At that time, the largest traffic came from search engines, and the most commonly used ones were SEM and SEO. SEO can be divided into on-site SEO and off-site SEO. The so-called off-site SEO is more about blog marketing, forum marketing, question-and-answer marketing, etc., which rely on the ranking of keywords in search engines to obtain traffic from accurate customers.

Since the beginning of the self-media era, intelligent distribution has begun to dominate part of the traffic, from the era of playing with keywords alone to the current era of playing with content, that is, user experience. If the content is well written, the machine can distribute it to more users. In fact, in the era of machine distribution, in addition to content, there will also be keyword triggers, which is what we often call riding on the hot spots.

Today in the article on full-network marketing, we will introduce in more detail how to master the channels in full-network marketing.

SEO

Is the core of SEO keywords, links, and website content?

No, the core of SEO is search engine, and the core of search engine is user! Therefore, the core of SEO at the current stage is still user experience. Other operating methods can only become key points. All key points are to cater to the search engine algorithm, but when catering to the search engine algorithm, don’t forget the user experience.

Keywords are divided into core keywords and long-tail keywords. The definitions of them are different in corporate sites and information sites. Corporate sites usually place core keywords in the title, while information sites mostly rely on long-tail keyword traffic.

Different keyword layouts will be derived according to the differences of your own website. Keyword layout is to reasonably distribute keywords to your own website. It can be the title, keywords, description of the homepage, the title, keywords, description of the column page, the title, keywords, description of the content page. In order to increase the density of keywords, the alt attribute of the picture will also be added, and a one-sentence navigation in the footer!

In order to improve the ranking of keywords, there will be internal and external links to increase the weight transfer of keywords, thereby improving the ranking of keywords.

Some people use original content for website content, some use pseudo-original content, and some use collected content. Which type of content is better is the content that can solve user problems. All content should be produced around solving user needs, not for the purpose of which type of content. From the perspective of the search engine, high-quality original content is better, so update the original content that solves user problems as much as possible.

SEM

SEM is relatively simple to talk about. It is nothing more than paying money to quickly get promoted to the homepage of the search engine. Some people ask which one is better among Baidu bidding, Google economy, Sogou bidding and 360 bidding, and how to operate it.

The backend operations of these platforms are similar, and most of them are copied from other products in the world. It’s just that one product manager looks at Google’s backend and another product manager looks at Baidu’s backend. There is not much difference in the interface and functions.

The core of SEM operation is planning, units, keywords, creativity and bidding, and the e-commerce platform will also match the crowd!

Plans and units exist to carry out refined promotions and acquire more precise groups of people. This is somewhat similar to the function of A/B testing, which can divide the population according to region, time, and device. Creative ideas are also written based on this. Writing creative ideas for segmented groups of people will have a better capture rate.

The core of operations at the keyword level is matching mode and bidding. The matching modes include broad matching, phrase matching and exact matching.

Most people use phrase matching and exact matching, and rarely use broad matching. Everyone spends money for conversion and ROI!

The landing page is your own website or a separate website. The function of the landing page is to undertake conversions. Try not to use your own website as a landing page!

Question and answer marketing

There are many platforms for question-and-answer marketing, Baidu Knows, Zhihu, Sina iAsk, etc. are collectively referred to as question-and-answer marketing. Most question-and-answer marketing uses two modes. The first is to ask and answer your own questions, and the second is to answer other people's answers.

Of course, there are also some people who use black technology to leave their contact information on the question-and-answer platform. For a normal enterprise, it is recommended to use this model less.

The core of self-questioning and self-answering is to have N multiple accounts, ask questions with one account, and answer with another account. Most of the time, if you want keyword rankings, you will put your own keyword rankings in the questions.

Responding to other people's answers, providing help to others to the best of your ability, and mentioning your own brand name in the answer can also be considered a form of promotion.

Forum Marketing

Forum marketing is actually similar to question-and-answer marketing, except that forum marketing uses articles instead of questions, and multiple accounts are also required in forum marketing.

Common forums include Tianya, Mop, etc. Strictly speaking, Baidu Tieba is also a kind of forum.

Generally, forum marketing needs to provide valuable content to users, and you can embed your own brand name into the articles. Forum controls are becoming increasingly strict these days, and it is rare to be able to leave contact information directly, but this is still possible on some forums.

Blog Marketing

Blog marketing actually uses the blog as a platform for content publishing, synchronizing content to the blog or writing content specifically for the blog.

Blog management is relatively loose, and you can include your own contact information and QR codes. Now most blogs do not allow external hyperlinks, but you can allow friendly links. People who do SEO have lost a large number of sources of external links.

We Media Marketing

Most of today’s self-media platforms rely on the traffic distributed by the platforms. Baijiahao relies on the distribution volume and search volume, while Sohuhao relies mostly on search volume.

The gameplay of each platform is slightly different, but there is no essential difference. They all rely on content to attract users. We need to study more about how to write titles of 10w+ and how to construct content.

All channel marketing strategies are based on content and studying channel rules!

In fact, to achieve precise traffic diversion through keywords across the entire network, these channels are enough. The methods of other channels are similar and there is no difficulty.

Category classification

Most of the categories are divided based on the form of content delivery. Whether it is activity marketing, event marketing or leveraged marketing, they all rely on different forms of content delivery to make the content more interesting and controversial.

For general companies, most of them still rely on channel traffic honestly. They can attract more customers through activities. It is not an easy task to do event marketing and leverage marketing well.

Therefore, in this module, we mainly explain event marketing and content marketing.

Event Marketing

The entire process of event marketing includes event planning, event preheating, event detonation, and secondary dissemination. In event planning, most of the planning of the form and plan of the event mostly relies on publicity channels for preheating, detonation and secondary dissemination.

Most activities are now divided into online activities and offline activities.

The activity plan introduces the time, location, rules, prizes, distribution channels, warm-up time and other details of the activity.

Events are just a means of marketing, and more importantly, they use channels for communication. So when doing an event, don’t forget your goals and target audience. If it is a PR event, most of the time you need to invite friends from the media to participate. After the event, use the power of the media for secondary dissemination.

If you are undertaking a conversion-type activity, you need to have a good grasp of the users in the activity rules and specifically invite the target group to participate in the activity. In order to meet the needs of secondary dissemination, you can invite friends who are journalists from leading media outlets in the industry to participate.

Content Marketing

After the content is produced, it still needs to be distributed through channels in channel marketing. The so-called content marketing is to attract target users through content. To sum it up in one sentence, it is to provide valuable content to users.

Therefore, in content marketing, you need to understand your target user group and write content for that target user group. In today's era of content overload, it is better to have a segmented content positioning and create your own content vertically.

Writing titles and content is inevitable in content marketing. There are many ways to write titles. You can find a lot of them if you search online. Whether you can impress users and which form can better impress users depends on your understanding of users.

In terms of content, most people nowadays have fragmented time and do not have enough time to read a piece of content. It is best not to exceed 3,000 words and try to divide it into as many sections as possible.

When facing popular content, use less professional terms in your industry. Speak in plain language and write sentences that everyone can understand. If there is no professional content requirement, it is recommended that you write stories to impress users.

There are many channels and methods for full-network marketing. When doing your own business, don’t limit yourself to them. The best way is to choose the right channels and methods based on your own users.

All marketing methods serve to grow business. Among the channels and forms of full-network marketing, usually one or two forms are enough to survive well. There is no need to pursue large-scale and comprehensive full-network marketing.

Author: Growth Hacker Yibenhei

Source: Growth Hacker

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