In the era of intelligence, games are not yet the G-spot to stimulate users to update their devices

From NVIDIA, the king of the PC world, to Imagination , which became popular with the help of Apple products , the continuous development of graphics processing technology in hardware products has made display chip performance the hottest topic among hardware players, and has also made gaming experience that is directly related to device graphics performance the primary factor that has long dominated users' product selection.

Still taking PC as an example, for a long time, the indicator of whether a graphics device is powerful or not is not various benchmarks , but games. First there was Quake 3 and then there was Crysis 3 , which became the "nightmare" of many computer game users. For quite a number of such users, the main reason for "changing computers" is that the graphics card is too outdated and cannot play such mainstream large-scale games. As for the computer not being able to use the latest version of Office ? Who cares . There is no doubt that games are an important driving force to stimulate the accelerated upgrading of computers, which is why many computer hardware manufacturers (especially graphics technology manufacturers) spend a lot of effort in the game industry. Today, when new mobile smart devices have completely occupied our lives, can games still stimulate you to upgrade your hardware?

The wave of game porting is coming. Want to play the big games? You can only use new products

Mobile smart terminals have grown rapidly along with the mobile Internet, so that the smartphones and tablets in our hands have a comprehensive entertainment experience that is no less than that of PCs . Naturally, the technological products we carry with us have become a new battlefield for gaming competitions.

How high have mobile games reached? I believe that the series such as "Asphalt" and "Modern Warfare" produced by Gameloft have given us the most intuitive answer. Now, playing PC and console games on mobile phones and porting games have also become something that mobile platform developers are keen to participate in.  

Soon, 2K Games will bring the popular "BioShock" to Apple iOS users. Although the game has a history of seven years on other platforms, it only supports newer Apple devices such as iPad 4 , iPad Air , iPad mini 2 , iPhone5s , iPhone5c and iPhone5 .

The new game "Angel Combat", which was recently launched on Apple's App Store and was developed using the Unreal Engine 4 , only supports iPhone 5s , iPad Air and other models that use the latest A7 processor.

On the other hand, it is not uncommon for Android to port games that are picky about hardware. NVIDIA's latest mobile processor, Tegra K1 , has the same Kepler architecture GPU as the PC platform , which makes PC - ported games including "Trinity 2 " exclusive to Tegra K1 . And judging from the demonstration of the PC game "Battlefield" on Tegra chips by NVIDIA , this trend will intensify in the future.

The performance of mobile terminals is becoming more and more powerful, and the wave of game porting will further narrow the gap between mobile phones and tablets and computer consoles in terms of gaming experience. To enjoy all this, the basis requires that the hardware level of your device always keeps up with the pace of the times.

Is gaming really the focus of smart products?

If you are a game lover and don't want to miss out on the blockbuster games on the mobile platform, it is absolutely necessary to keep the mobile smart terminal in your pocket at the top hardware level at all times.

But gaming experience is by no means everything for smart products, and not all smartphone users are followers of large-scale games. For many users, " 2048 " and " Flappy Bird ", which can be run on almost all devices at this stage, are also good entertainment projects. More timely social functions and audio-visual experience anytime and anywhere are also important reasons for them to choose smart products. In this regard, the difference between iPhone 5s and iPhone 4s , which has been on the market for three years , is not so obvious for consumers.

On the other hand, not all smart products are good carriers for games.

The 3D display technology called "dynamic perspective" on the Fire Phone launched by Amazon not long ago looks very similar to the 3D game display technology in the PC or console field , but in the real mobile game experience, problems such as screen stuttering and overly sensitive response make the Fire Phone 's gaming experience extremely bad.

In addition, smart TVs, which have the largest screens among smart home appliances, have also become a new paradise for games. However, the current forced application of mobile games, as well as the poor graphics and clumsy controls of these games on large screens, have made the secondary usage rate of these games almost zero.

This is a typical type of smart product: the hardware is capable of playing games, but differences in product positioning and usage scenarios prevent them from becoming true gaming tools.

In contrast, ultrabooks or Apple MacBook Air have penetrated the notebook computer industry. These products may not be able to handle large-scale gaming programs, but they are popular among users due to their ease of use, portability and battery life. The reason for this is nothing more than "accurate positioning."

In the era of intelligence, beware of excessive game gimmicks

The experience of the PC market has proven that games are indeed an excellent stage for showcasing and utilizing hardware performance, and the current situation of mobile smart terminals tells us that in addition to games, various mobile devices, including smartphones, have more meaningful things to do.  

The current situation of the industry is closer to the early days of the PC market. Whether it is mobile smart devices or new forms of smart terminal products such as smart TVs, games have become the highlight of manufacturers to promote their products. At the just-concluded Chinajoy 2014 , various Android devices with game guise emerged one after another. These products, which may look like handheld game consoles or consoles, are ultimately a kind of product that "crudely matches" the appearance of game consoles with the internal structure of smart mobile devices.

It is true that games are the most thorough entertainment mode that combines audio-visual enjoyment with human-computer interaction. They allow users to experience the powerful gaming capabilities of smart products, which naturally adds points to the products. However, under the seemingly gorgeous game effects in the demonstrations of these manufacturers, what needs to be considered is what role the game will play in the user's usage environment and how much usage time it will occupy? In sharp contrast to the enthusiasm of manufacturers, users are far from paying for the equipment because of these game special effects.

For a long time, 3D games and increasingly realistic virtual scenes on the PC platform have been stimulating hardware products to reach one peak after another. However, for mobile and smart TV devices, this stimulation that is sufficient to stimulate users to update their devices is still far from coming.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.