Motorola President: Lenovo will fully support Moto's future development

Motorola President: Lenovo will fully support Moto's future development

Beijing time, September 8, noon news, Motorola Mobility (hereinafter referred to as "Motorola") President and Chief Operating Officer Rick Osterloh said in an interview last week that he is confident that Moto X can become the world's top smartphone, even if it takes 10 years.

"We're going to work on the Moto X until it's known to everyone," Osterloh said. "That could take 10 years, or it could take two years. It doesn't matter to us."

Motorola is back at it with its latest Moto X. On Thursday, the company unveiled the new Moto X and its lower-priced Moto G smartphone. The new Moto X shares the same name as its predecessor but has improved components, size and materials quality, while also dropping the price. The phone will be available later this month.

Lenovo has bought Motorola from Google , and the deal is expected to close by the end of this year. Osterloh's steady-state strategy points to Motorola's future development. However, whether Motorola will continue to stick to its current strategy after Lenovo becomes Motorola's new owner has aroused doubts from the outside world. Osterloh said Lenovo will fully support Motorola.

"Lenovo wants to know all the details of what we're doing and understands our strategy," he said. "I'm very confident that what you're seeing now will become our long-term strategy." Lenovo declined to comment because the deal has not yet been completed.

Lenovo needs to be patient with Motorola's future development in the high-end market, especially in developed countries such as the United States, where Apple and Samsung dominate, with the iPhone and Galaxy S series smartphones leading the way in sales.

Motorola now has 2.8% of the global smartphone market, up from 1% a year ago, according to IDC. Apple and Samsung have a combined market share of more than 37%.

Osterloh acknowledged that Motorola faces a product awareness problem. The first generation Moto X won praise for its hands-free operation and customizable appearance, but it did not cause a warm response in the market. However, this did not scare Osterloh. He said he would focus on bringing a better user experience to encourage consumers to eventually use Motorola products.

He pointed out: "We are very aware of how difficult it is to compete in developed countries. The high-end mobile phone market in these countries is not growing fast, but we will continue to persevere."

On the other hand, Motorola has achieved initial success in key developing markets such as India, where the Moto X has become one of the top three premium smartphones. In addition, the phone has performed well in Brazil. "If we can achieve this result every year, we are confident that we will become one of the top companies," Osterloh said.

The Moto X is coming to Mexico and Germany, and Motorola is also planning to launch it in the UK and other parts of Europe. Last year, Motorola offered the Moto X in black and white, but this year it's offering more options, so consumers can buy the phone with a leather or wood back directly from the store.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.

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