Industrial design always shines; Chinese design leads the trend of home appliances in Europe and America
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The change in the iPhone 6's appearance has once again drawn attention to its design. In the Internet era, electronic and electrical products must not only have a strong internal structure, but the design style of the product appearance has also become a killer feature to attract consumers. At present, once a product lacks surprises, users will feel "no love" after seeing it for the first time, which means the product has come to an end. In this regard, Lu Xiaobo, president of the Tsinghua Academy of Fine Arts, believes that "the future is an era of high-tech integration such as intelligence, big data, cloud and artificial intelligence. This is not only a challenge for design, but also a huge opportunity. The great development of industrial design in any country will benefit the world. Therefore, the cultivation of international design talents not only means competition, but also means win-win." In the Internet era, product design innovation can determine the life and death of an enterprise. Take Sony as an example. It was once a giant in the Japanese electronic product industry that spanned the fields of electronics, 3C, games, finance, and entertainment, and had a global brand reputation. Its industrial design capabilities were second to none. Sony started with imitation design in the early days of its establishment and gradually made simplicity and lightness the unified style of its products. In 1979, Sony launched the Walkman portable player. The simple, angular lines and bright colors constituted this epoch-making product that sold more than 250 million units worldwide, and also laid the foundation for the design concept of Sony's multiple product lines. Innovation from the user's perspective and shortcomings in content marketing have become the main reasons for its decline. The industrial design and unique technology that Sony was once proud of did not prompt Sony to continue to innovate, but instead went into decline, and its products could no longer replicate the glory of the Walkman era. At present, Chinese consumers have reached a consensus that American products win fans with their futuristic designs, Japanese products capture the hearts of consumers with their exquisite fashion, and German product designs often give people a sense of trust. But as an emerging manufacturing power, what characteristics does China have in product design? In order to take a path with Chinese characteristics in industrial design, domestic companies have also made attempts to varying degrees. For example, the "iF Haier Design Award" launched by Haier and iF is dedicated to encouraging young designers to devote themselves to industrial design to promote product innovation of Chinese companies. It is understood that the iF Design Award is one of the most famous awards in the world and is known as the "Oscar of the Design World". It was founded in 1954 by the Hannover Industrial Design Forum, the oldest in Germany, and has a history of 60 years. Every year, tens of thousands of design works from more than 50 countries around the world compete for the iF Design Award. Previously, Haier has always been a strong contender for this award. Since 2014, Haier has become the organizer of this competition. It is reported that China has introduced the concept of "industrial design" for decades, but there has always been a misunderstanding in China that industrial design is just appearance design. In fact, industrial design also involves the combination with related technologies, the control of fashion trends, the insight into market demand, and even the personal artistic accomplishment and the overall cultural heritage of the society and the country. The advent of the "iF Haier Design Award" indicates to a certain extent that Chinese industrial design is gradually being valued by international manufacturers. Frank Zierenberg, project manager of the iF Design Award, said, "In recent years, the success rate of Chinese entries has increased very rapidly. In 2008, only 8% of all Chinese entries won awards. In 2014, this rate increased to 25%. This is an objective and impressive proof of the improvement of Chinese design quality and a symbol of the transformation from "Made in China" to "Created in China." In the home appliance industry, Chinese design has begun to slowly dominate the trend of European and American home appliances, which is the current recognition of Chinese industrial design by the outside world. In the traditional model, it is in the hands of designers. What products are designed and mass-produced by enterprises, and their users can only passively accept them. The emergence of the Internet and the spirit of makers just meets the needs of users, allowing users to be personalized and more involved. At this stage, the works of most domestic designers are changing under the Internet model. It can be seen from the electronic products on the market that Chinese design has begun to pay more and more attention to innovation in industrial design. Whether it is Haier's repeated awards in the International Industrial Design Competition or Lei Jun's two hours of introduction to the design of the mobile phone frame at the Xiaomi mobile phone launch conference, it is enough to prove the transformation of domestic enterprises in product design concepts. In the past, "copycat, cheap, clumsy" were all synonymous with domestic products, but as Chinese companies' products go abroad and enjoy higher and higher international popularity, as well as the encouragement and training of young designers by the general environment, I believe that Chinese design will also have a resounding title in the design field in the future and become a leader in the world design trend.As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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