US mobile game market survey: middle-aged men are most willing to spend money

On October 17, Everyplay, a mobile game company under Unity Technologies, a game engine developer, released the latest survey data on mobile game market consumers. The survey results show that middle-aged male users are the highest spenders in the mobile game field, and this group of people has the highest investment in mobile games. At the same time, about 1% of mobile game players contribute up to 29% of the funds in the mobile game field.

It is reported that Everyplay conducted a detailed investigation into the mobile gaming sector mainly because it has become a lucrative commercial market. Investment marketing company AppLift and Dutch game market research company Newzoo predict that the scale of the mobile gaming industry will expand from the current $17.5 billion to around $35.4 billion in 2017. Therefore, game developers, publishers, advertisers, etc. all hope to increase revenue by understanding the behavior and preferences of mobile game players.

Everyplay's survey included more than 3,000 mobile gamers in the United States, including mobile game users on iOS and Android platforms. Everyplay allows these users to shoot videos of themselves playing games and share them with friends. Everyplay found that players who discovered new games through word of mouth or videos tend to invest more money in games. At the same time, these players are more willing to share their gaming experiences with others, including introducing games to friends, inviting friends to play games, or commenting on games.

The report pointed out that the average mobile game player plays more than 2 games per month and spends an average of $4 per month. In addition, another group of heavy mobile game players, called "Super whales", spend more than $20, $50 or even more per month, mainly due to the fierce competition and nature of the games they play.

"For game developers, sharing game videos is a great opportunity to promote their games and attract high-spending gamers, who in turn will further promote their games on social platforms. We believe that game video sharing will become more and more popular over time. At the same time, the data and conclusions in our report will be very helpful for game developers to determine the importance of various elements in their games and the effectiveness of dissemination through social media." said Jussi Laakkonen, Executive Vice President of Everyplay.

Data shows that currently around 10% of mobile game players contribute about two-thirds of the total revenue for the mobile game industry. Players who play mobile games for 10 hours per week spend three times more than ordinary players, and iOS mobile game players usually spend more than Android platform mobile game users.

In terms of age, mobile game players aged 35-44 spend an average of $6.07 per month, which is higher than the average monthly spending of $3.73 for players aged 18-24. In terms of gender, male mobile game players spend an average of $5.63 per month, which is higher than the average spending of $3.49 for female players.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.