Apple continued to appear in court on Wednesday to respond to the antitrust lawsuit regarding the iPod music player. Apple deleted music downloaded from competitor music services from the music player without the permission of iPod users between 2007 and 2009. Patrick Coughlin, the plaintiff's lawyer, believes that Apple's behavior seriously infringed the rights of users and brought them a very bad music experience. Apple executive Augustin Farrugia responded that this practice is both legal and safe. It is designed to prevent hackers from attacking the iTunes software. If the iPod system does not delete non-Apple music files after the update, the system will be fully attacked by hackers. Another executive in charge of software also submitted an email as evidence. The email shows that when talking about music piracy, former Apple CEO Steve Jobs said: "Someone is going to break into our house." This alludes to hackers. So what is the starting point of Apple's intentional deletion of the music service of its competitors from the music system of iPod users? Is it really to prevent users' systems from being attacked by hackers, as several Apple executives said? Absolutely not. Apple is a very strong company and will never delete the music service of its competitors simply because of hacker attacks. Its real starting point is still the company itself. Suppressing competitors so that users can only enjoy services in Apple's official system, and this service is forming a concept of paying for enjoyment. Many software in the Apple store have become paid products. If Apple had allowed users to download music services on their own at that time, it would be much more difficult for Apple to promote paid software today. Hackers are just a cover for Apple. If there were no hackers, Apple would have to admit that it maliciously deleted other music services in iPods without user consent in order to attack its competitors. This means that Apple has failed in the antitrust lawsuit. In addition to paying a compensation of up to $1 billion, the sense of superiority and trust that Apple had previously established in the hearts of users will also disappear. As a strong and big-name company, Apple has many services that put the interests of the company first and the interests of users second. Those opponents and hackers can only become the objects of suppression and appear even smaller. Apple has customized small SIM cards for the iPhone series of mobile phones. In order to pursue Apple, users must make the phone cards in their hands smaller, and operators are also forced to produce smaller SIM cards. Apple's own memory is enough, and there is no need for so-called extended memory, which means that users must give up those so-called extended memory. For memory card manufacturers, it is simply naked suppression. Apple can arbitrarily delete items downloaded from other music services on iPod users, which means that it is not to prevent hackers, but just to better control the services provided to users. It also means that Apple can arbitrarily delete other services on other Apple devices at any time without user permission. Strong companies are not only tough on their opponents, but also on their own users. Apple's user base can only enjoy services within the circle officially specified by Apple. Otherwise, even God will not help you. In fact, this is a behavior of bullying customers. For a company like Apple, its competitors and hackers are deeply hostile to its existence. And its users are nothing more than victims of the company's interests. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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