It is nonsense to say that the color TV industry is going to die out during the difficult transformation period

Recently, the news that some Japanese companies have withdrawn from the color TV production business has attracted much attention, and even led to the shocking argument that television is heading for extinction. As the domestic color TV industry is in a downturn, this news inevitably makes things worse. The color TV industry seems to have reached the end of its rope and has to change its business. In fact, no matter from which angle you analyze it, the prospects of my country's color TV industry are still bright, and the opportunities far outweigh the challenges.

Let's start with the facts. In recent years, the Japanese home appliance industry has encountered severe challenges, with huge losses in performance, and some companies even have to sell assets to get out of trouble. This is mainly due to the changes in the global home appliance market structure, with Korean and Chinese brands advancing rapidly with their advantages such as innovation and low prices, while Japanese brands are constrained by factors such as high costs, slow response, and strategic misjudgment, and are fighting and retreating. Out of survival needs, many Japanese companies have shifted their development focus to areas with higher capital and technical barriers. For them, it is a wise move to focus on the business that can be done well and not to take on the business that cannot be done well, based on their own strengths and go with the flow.

Let's look at the trend. While Japanese companies are withdrawing from the color TV industry, Korean brands such as Samsung and LG have no intention of stopping. Chinese color TV companies are also trying to seize the gap left by the withdrawal of Japanese companies, and domestic and foreign IT giants are beginning to embrace smart TVs. Not to mention that the incumbents have confidence in the color TV industry, even Internet companies such as Xiaomi and LeTV are crossing over to grab a share of the market. This is enough to show that in the Internet era, the value of color TV products has not been weakened but enhanced, and the color TV industry pie has not become smaller but bigger.

Judging from a comprehensive range of factors, the color TV industry will enter the tipping point of a new round of market boom, and the driving force for the sustainable development of the industry will become stronger.

On the one hand, we pursue the ultimate audio-visual enjoyment. The essence of color TV is an audio-visual product. Compared with the audience burying their heads in watching small screens such as tablets and mobile phones, looking up at the big screen is more relaxing and exciting. Color TV has an unparalleled advantage in providing a better entertainment experience. For example, the new generation of mainstream display technology OLED has been gradually industrialized, bringing color TV products that are lighter, thinner, higher in contrast, and better in picture quality. With the cost reduction and performance improvement of new display technology products represented by OLED TVs, a new round of replacement boom is expected to form.

On the other hand, intelligent upgrade. At present, the IT development of color TV is unstoppable, and consumers are experiencing a transformation from "watching TV" to "using TV". Judging from the characteristics of various smart terminals, smart TVs are expected to play a core role in smart homes with their advantages such as large screens and high operating capabilities. This is also the main reason why IT software and hardware companies are determined to advance into the living room and seize the big screen. With the development of the times, color TV products are given new connotations and new functions, and their importance in family life and manufacturer layout is increasing day by day. The huge market value is self-evident.

For my country's color TV industry, it is currently experiencing a process of climbing over hurdles. Faced with difficulties such as slowing sales growth, low-price impact from Internet companies, and erosion by smart terminals, color TV companies must hold on to their core competitiveness, accelerate transformation and upgrading, maintain old users, cultivate new fans, work hard to break through bottlenecks, and enter a new world of hope.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.