How does the TV industry implement "Internet +"

In his government work report, Premier Li Keqiang proposed formulating an "Internet +" action plan to promote the integration of mobile Internet, cloud computing, big data, Internet of Things and modern manufacturing. This new term has entered the government work report, which has aroused great interest. What is "Internet +" and how does the TV industry implement "Internet +"? Let's give our own opinions in a few words.

Why "Internet +" has been elevated to the level of national strategy is incomprehensible to those who think that the Internet is a tool. The author believes that in the era of agricultural civilization, fertile river plains were where wealth was generated, and in industrial society, wealth was generated in industrially developed cities. In the Internet era, wealth must be hidden in data. In the past, mechanized and electrified industries greatly improved agricultural productivity. The Internet will greatly improve the efficiency of human production and services, and reorganize human production and life. Mobile Internet will change traditional industries like electricity, and its power is far greater than that of electricity. The significance of the Internet revolution is far greater than that of the industrial revolution!

The main business of PC Internet is information dissemination and games, and it is an independent Internet industry. With the popularization of mobile smart terminals and the rapid improvement and popularization of mobile broadband networks, mobile Internet has begun to enter a state of explosion. Unlike PC Internet, mobile Internet is ubiquitous, mobile smart terminals have become an extension of human organs (can supplement the memory and calculation of the human brain, can supplement the deficiencies of visual and auditory senses, etc.), can use location-based services (LBS), can make social relationships online at any time, mobile terminals and commodity services are directly connected, and many other new features. Mobile Internet can not only be an independent mobile Internet industry, but also can be combined with traditional industries to comprehensively transform and subvert the production methods of traditional industries. For example, Internet + Finance will de-intermediate the main business model based on the deposit and loan interest rate difference based on information asymmetry, directly connect deposit and loan customers, greatly reduce financial costs, and the huge monopoly profits of banks will disappear.

In addition, mobile payment can replace the payment function of bank cards and cash. Internet finance will have all the functions of savings, investment and financial management, payment settlement, and financing, which will greatly improve efficiency and reduce costs, and will greatly improve production and life efficiency. The traditional financial industry is facing the challenge of being subverted. Another example is Internet + retail. Alibaba has achieved the subversion of traditional retail industry by e-commerce. E-commerce has greatly saved the cost of shopping malls, personnel, etc., and facilitated people's production and life. Traditional shopping malls and supermarkets are facing severe challenges of decline. In addition, Internet + education, Internet + medical care, Internet + catering, Internet + tourism, Internet + automobiles, Internet +... The Internet will not only reorganize the production and lifestyle in a revolutionary way, but also greatly improve the production and lifestyle of human beings, such as production and life thinking based on personalized needs and with humanity as the core.

So, the question is, how to do Internet + TV?

Radio and television are also traditional industries, and of course they are also the targets of Internet +. However, what is different between traditional radio and television and other traditional industries is that traditional radio and television is essentially the dissemination of information. The Internet itself is an alternative information dissemination tool and a revolutionary communication medium. Therefore, for traditional radio and television, there is no Internet +, only transformation to the Internet. In the long run, the future of television is Internet TV, which is a new type of television media that integrates stations and the Internet, participates in users, and is based on Internet services such as cloud computing, mobile Internet, big data, and social networks. From a strategic point of view, traditional radio and television need to fully invest in the Internet. Television stations need to produce and broadcast on the Internet, and cable networks need to build Internet broadband infrastructure. Local interconnection transformation and using the Internet as a new channel for new media dissemination are short-term behaviors that cannot successfully transform.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.