Perhaps domestic mobile phone brands really feel that it is time to compete with each other in design, or perhaps after hardware performance, camera pixels, and screen resolution, there is really nothing to compete with. This year's keywords in the domestic mobile phone industry all fall on the word "border". From narrow bezels to no bezels, on May 6, Nubia, which "can shoot stars", and 360, which has regained its mobile phone business, will hold new product launch conferences on the same day. The core of the two conferences is to try to remove the "bezel" from mobile phone products. Will borderless technology trigger an interactive revolution? Compared with the 360 mobile phone, whose official name has not even been revealed, the Nubia Z9, which was marked as a "borderless mobile phone" on the invitation letter for the press conference, is not as mysterious. For the Nubia Z9, the borderless design does not seem to be just for aesthetic considerations. This time, Nubia proposed an edge interaction technology called FIT. First, by adding a touch layer on both sides of the display screen, it solved the problem of accidental touches on narrow-border or even borderless mobile phones. Secondly, users can also use specific gestures such as sliding and holding the edge of the screen to achieve more functions. From the currently known information, these functions include unlocking, turning on the camera, clearing memory, switching background programs, etc. The most noteworthy feature is the rumored side fingerprint recognition. According to previous information revealed by Nubia's senior management, Nubia Z9 will not only integrate fingerprint recognition function, but also provide side fingerprint recognition function for the first time. This means that after the front and side of the phone, smartphones will have a third fingerprint recognition operation mode. For users who are accustomed to right-handed operation, it is more in line with usage habits, just like the power button on the side. In addition, the fingerprint recognition module is likely to be designed on the right edge of the display screen with "no" screen border. Will borderless technology trigger a technological revolution? Whether it is strongly investing in a big brand or the "Red Leader" going to the south to guide the operations, 360 has been making big moves since it resumed its mobile phone products. Such big moves are also reflected in the borderless design of the mobile phone. Yes, the 360 phone may also be a borderless phone. According to the details of the borderless patent previously applied for by Coolpad, the borderless technology used in the 360 phone will create a borderless visual effect in both structural design and touch-screen phone usage surface processing, combining the two technical advantages of "structural borderless" and "visual borderless" currently on the market. Not long ago, relevant information was leaked on the Internet that the size of the 360 mobile phone will be a large-screen mobile phone with a 5 to 6-inch screen. Although this size is very likely to exceed the limit of one-handed operation, but with a borderless design that is more extreme than the narrow-border design, a technical solution that takes into account the large screen of the mobile phone and one-handed holding may be born. What to do with ID borderless and YY borderless? There is no doubt that whether it is Nubia talking about the interactive method based on the borderless design, or 360 hoping to use existing technology to create a truly borderless product, these attempts at close user experience on a practical level may mean the beginning of a new round of innovation for domestic mobile phones. In comparison, the "ID borderless" mobile phone that has been making a lot of noise in recent times, in essence, seems to be able to only be regarded as taking the narrow border to the extreme. For example, the screen border is reduced to less than 2mm, but the final result is nothing more than a higher screen-to-body ratio on the front of the phone. Apart from the showmanship in the production process, people can't see what the "ID borderless" has really changed besides its "appearance", or where its value lies. It is no wonder that after the emergence of such products, there has been constant debate inside and outside the industry. When it comes to controversy, Xiaomi and Lei Jun are indispensable. "ID borderless" originally had no direct connection with Xiaomi, but after seeing the "ID borderless" phone, Lei Jun also YY on Weibo that the black version of the Xiaomi phone is also a "borderless" phone. Although from the definition of "ID borderless", Lei Jun's statement is not entirely unreasonable, this "YY borderless" is a bit too far-fetched. To be fair, in the eyes of most users and consumers, "ID borderless" and "YY borderless" are not truly borderless products. However, at this cusp of the storm, Nubia and 360 dare to label themselves as "borderless". They must have more confidence and have seen the significance of borderless. On May 6, can the borders of mobile phones really disappear? It is still uncertain, but at least it is foreseeable that this borderless mobile phone should be more reliable than the previous ones. To be precise, it should be much more reliable. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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