ZIVOO joins hands with Mango TV to innovate OTT ecological chain and stand out without being inclusive

Driven by the dual forces of the Internet and intelligence, the development of domestic TV terminals shows a trend of slowing growth in cable TV business and declining growth in IPTV. On the contrary, OTT is gradually gaining popularity among ordinary families. At present, the OTT terminal market is ushering in a new round of golden development period.

At the "ZIVOO & Mango TV Deep Strategic Cooperation and OTT Ecosystem Innovation Forum" held on June 16, ZIVOO Technology and the licensee Mango TV reached a deep strategic cooperation in content and hardware, jointly opening a new chapter in OTT cooperation.

A high-quality matrix is ​​better than an ocean of diversity

Recently, the Internet TV market has been surging. First, there was the content war between Xiaomi and LeTV, and then the State Council Legislative Affairs Office publicly solicited opinions on the "Administrative Measures for the Transmission of Audiovisual Programs on the Internet and Other Information Networks (Revised Draft for Comments)". What exactly is a high-quality, massive, and compliant OTT product has become a focus of discussion in the industry.

For a long time, the Internet TV market has been trapped in the vicious circle of blindly pursuing the quantity of content. However, for TV users, the massive content resources have not brought them a perfect audio-visual experience. The practice of pursuing quantity instead of quality has made users lost in the vast ocean of videos, and the entertainment and relaxation attributes of TV have been completely lost.

On the other hand, the national functional departments chose to introduce new regulations at this point in order to further regulate the online audio-visual market and force manufacturers and products that do not meet the standards to make rectifications. From the current policy orientation, cooperating with formal licensees with high-quality and rich video resources will become the best choice for TV and box manufacturers.

Zou Chao, CEO of Zhiwo Technology, said that Zhiwo has a relatively high positioning for its products from the beginning, hoping to create a fashionable smart home leading brand and build an entertainment center for smart families. Therefore, Zhiwo products are centered on the smart box, carrying entertainment experiences such as videos, karaoke, games, and providing a full set of entertainment equipment to meet users' all-round experience. Due to its high positioning, Zhiwo has strictly followed the policies from the beginning, cooperated with the license holders, and the content is legal and compliant. Zhiwo hopes to create different content for different user groups through in-depth cooperation with Mango TV, and meet the needs of more users with different products under the premise of compliance.

In addition to high-quality video resources, ZIVOO has also launched deeper cooperation with Tianlai Karaoke and Yunzhi Interactive, and jointly built an intelligent matrix ecosystem with more outstanding companies and even international TV giants, vigorously promoting the pace of smart home life, and through the creation of high-quality content, it has achieved an ecological matrix that does not need to be inclusive and can stand out from many competing products.

Hardware + Content Integrate multiple advantageous resources

After the industry reshuffle in 2014, the TV box market has been in a state of rapid recovery. The OTT box market is facing a new round of competition. "High-quality hardware + compliant content" has become the foundation for box manufacturers to expand the market.

Previously, copycat TV boxes have been rampant in the market for many years, and consumers generally believe that TV boxes are "low-looking, poor performance, and unstable content." As a leading smart home R&D company in China, ZIVOO is trying to create a new impression of consumers on TV boxes and home entertainment by creating a series of high-quality products.

As early as last year, ZIVOO built the most complete peripheral hardware ecosystem in the OTT industry. This year, it further upgraded the entertainment center OTT box and its supporting entertainment peripheral hardware matrix starting from the living room TV screen, and will launch smart gateways, smart music products, etc. In addition, the most intuitive and core innovation of the ZIVOO box is also reflected in its industrial design. It has won international design awards and appearance patents for four consecutive years. ZIVOO's series of "high-value, high-performance" box products have been widely recognized by the consumer market.

In terms of content, Mango TV, as a high-quality platform that combines a TV station, a licensee and an Internet video operator, has unparalleled resource integration advantages over other OTT content providers and licensees. Zou Chao said that he chose Mango TV mainly because it is constantly innovating in both content and business model, and its content can satisfy the appetite of many young people. Its innovative strength plus youthful content are its value.

Currently, ZIVOO users can enjoy the high-quality program resources of Hunan Radio and Television, as well as exclusive highlights and unreleased versions. They can also simultaneously broadcast Hunan Satellite TV's hit dramas and Mango TV's self-produced programs. They can also enjoy the latest hit dramas of Hong Kong TVB, a large number of high-definition MVs and concerts of top overseas and domestic superstars of Universal Music, Huayi Brothers' cinema blockbusters, a large number of classic and popular variety shows and TV series of South Korea's KBS and MBC , and Hollywood blockbusters.

Faced with the powerful combination of high-quality hardware and high-quality content, Cheng Hongrong, general manager of Mango TV's Internet TV business unit, believes that Mango TV's involvement in the OTT market does not intend to be a simple content provider, but rather hopes to strengthen cooperation with major terminal manufacturers to jointly cultivate the user market and achieve profit sharing.

The powerful cooperation model has now become a major trend in the development of the Internet TV industry. Through the integration of advantageous products and resources, it will accelerate the elimination of unqualified and non-compliant products in the market, and the biggest beneficiaries will be the users of Internet TV.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.